Lucha libre Audience in United States

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Lucha libre has an estimated audience of 2,515,427 people in United States. 25.6% are female, 74.4% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Nationality, Progressive rock, Captain America (1990 film), Minnesota, Combat sport.

The average Lucha libre fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Progressive rock, Captain America (1990 film), with strongest over-indexing on Nationality (7.67× the country average). Demographically, the Lucha libre audience skews more male with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Lucha libre fans

Demographic split for Lucha libre audience in United States
MetricValue
Female25.6%
Male74.4%
Average age36.8
Estimated audience size2,515,427

Audience persona

The typical Lucha libre fan in United States is more male, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Lucha libre in United States
RegionReachAffinity
California818,5672.96×
Texas368,8511.71×
New York207,8571.48×
Florida180,7991.06×
Illinois129,5291.55×
North Carolina111,8911.48×
Georgia79,5551.03×
Pennsylvania70,3760.83×
Arizona70,1381.37×
Washington67,0831.33×
New Jersey67,0021.05×
Colorado61,7821.56×
Ohio60,2380.78×
Virginia59,4870.97×
Michigan55,2220.84×
Massachusetts51,6671.04×
Tennessee41,5560.82×
Maryland40,9990.95×
Indiana40,4660.88×
Oregon39,2201.36×
Missouri34,1190.84×
Nevada33,2731.37×
Minnesota32,4260.9×
South Carolina32,4240.86×
Wisconsin30,6780.81×
Louisiana28,2410.87×
Connecticut26,3861.05×
Oklahoma26,1800.94×
Alabama24,6510.7×
Kentucky23,7760.75×
Utah22,6981.01×
Kansas19,4290.98×
New Mexico17,4231.38×
Arkansas16,9510.82×
Iowa14,8230.72×
Washington, District of Columbia12,8471.7×
Mississippi11,7510.57×
Nebraska11,4690.91×
Hawaii10,7611×
Idaho9,3130.74×
West Virginia7,1080.61×
Rhode Island6,9540.87×
New Hampshire5,9360.6×
Maine5,8040.64×
Delaware4,3800.63×
Montana3,9270.56×
Alaska3,7380.69×
South Dakota3,4640.6×
Vermont3,0070.68×
North Dakota2,8110.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lucha libre audience
BrandAffinityCategory
Nationality7.67×Politics & Society
Progressive rock6.92×Music & Radio
Captain America (1990 film)9.1×Movies & TV
Minnesota2.33×Travel & Leisure
Combat sport2.1×Sports
Sierra Hull21.46×Music & Radio
Home construction1.54×Home & Garden
Nebraska Cornhuskers football3.37×Sports
Panama3.35×Travel & Leisure
Buying and Selling Real Estate7.08×Home & Garden
Jesse Plemons2.76×Movies & TV
Grammarly3.61×Business & Career
Hog Hunting2.55×Sports
Pro-Ject2.97×Music & Radio
Justice2.05×Politics & Society
Queens College, City University of New York5.2×Business & Career
Jaws3.87×Movies & TV
Homie10.42×Politics & Society
James Madison University8.5×Business & Career
Ice pick10.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lucha libre audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
SpiritualityBALANCE1.4
Urban LifestyleOPEN1.35
ExtroversionTHRILL1.26
Social Media UsageJOY1.23
PatriotismCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Lucha libre
CountryShare
Mexico28.5%
United States28.3%
Colombia4.6%

See Lucha libre audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Lucha libre have in United States?

Lucha libre has an estimated audience of 2,515,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Lucha libre fans?

25.6% of Lucha libre fans are female, 74.4% are male, with an average age of 36.8 years.

Which brands do Lucha libre fans like most?

Lucha libre fans show strongest brand affinity for Nationality (7.67×), Progressive rock (6.92×), and Captain America (1990 film) (9.1×) over the country average.

Where do Lucha libre fans live in United States?

Lucha libre fans in United States are most concentrated in California (reach 818,567), Texas (reach 368,851), and New York (reach 207,857). These three regions account for the largest share of the active audience.

What other brands do Lucha libre fans also like?

Beyond Lucha libre itself, the audience over-indexes on Progressive rock (6.92×), Captain America (1990 film) (9.1×), Minnesota (2.33×), and Combat sport (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lucha libre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.