Mafalda Audience in United States
Mafalda has an estimated audience of 334,021 people in United States. 80.9% are female, 19.1% are male, average age 43.1. Top regions: California, Florida, New York. Top brand affinities: Panama, JTV (Indonesia), Mad About You, Justice, Sears.
The average Mafalda fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Panama, JTV (Indonesia), Mad About You, with strongest over-indexing on Panama (5.04× the country average). Demographically, the Mafalda audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Comics
Demographics of Mafalda fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 43.1 |
| Estimated audience size | 334,021 |
Audience persona
The typical Mafalda fan in United States is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Panama.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,892 | 1.33× |
| Florida | 43,267 | 1.91× |
| New York | 37,182 | 1.99× |
| Texas | 35,028 | 1.22× |
| Arizona | 15,731 | 2.31× |
| New Jersey | 13,269 | 1.56× |
| Massachusetts | 11,348 | 1.72× |
| Illinois | 10,517 | 0.95× |
| North Carolina | 10,045 | 1× |
| Pennsylvania | 9,951 | 0.88× |
| Virginia | 9,485 | 1.17× |
| Georgia | 9,385 | 0.91× |
| Tennessee | 6,614 | 0.99× |
| Maryland | 6,533 | 1.14× |
| Washington, District of Columbia | 6,124 | 6.1× |
| Washington | 5,803 | 0.87× |
| Colorado | 5,765 | 1.1× |
| Minnesota | 5,390 | 1.13× |
| Connecticut | 4,776 | 1.43× |
| Missouri | 4,630 | 0.86× |
| Nevada | 4,599 | 1.42× |
| Ohio | 4,518 | 0.44× |
| Michigan | 4,369 | 0.5× |
| Indiana | 3,471 | 0.57× |
| Kentucky | 3,438 | 0.82× |
| Louisiana | 3,103 | 0.72× |
| Wisconsin | 3,042 | 0.61× |
| Oregon | 3,038 | 0.79× |
| South Carolina | 2,990 | 0.59× |
| Utah | 2,653 | 0.89× |
| Hawaii | 2,156 | 1.5× |
| Iowa | 2,011 | 0.73× |
| Alabama | 1,891 | 0.41× |
| Mississippi | 1,718 | 0.62× |
| Oklahoma | 1,492 | 0.4× |
| Arkansas | 1,364 | 0.5× |
| Nebraska | 1,327 | 0.79× |
| Delaware | 1,204 | 1.31× |
| Kansas | 1,198 | 0.46× |
| Rhode Island | 1,176 | 1.11× |
| New Mexico | 969 | 0.58× |
| New Hampshire | 907 | 0.69× |
| Idaho | 724 | 0.43× |
| Vermont | 626 | 1.07× |
| Maine | 588 | 0.49× |
| West Virginia | 483 | 0.31× |
| Montana | 341 | 0.37× |
| Alaska | 256 | 0.36× |
| South Dakota | 233 | 0.3× |
| North Dakota | 227 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Panama | 5.04× | Travel & Leisure |
| JTV (Indonesia) | 6.77× | |
| Mad About You | 12.93× | Movies & TV |
| Justice | 1.83× | Politics & Society |
| Sears | 2.59× | Shopping |
| Isabela (province) | 7.6× | |
| Penn & Teller | 4.51× | Movies & TV |
| Mothercare | 1.65× | Kids & Family |
| Grand Prairie, Texas | 3.27× | Travel & Leisure |
| Jack White | 1.7× | Movies & TV |
| Ext JS | 9.59× | Technology & Electronics |
| Boogie-woogie (dance) | 5.24× | Music & Radio |
| Lebanese cuisine | 2.15× | Food & Beverages |
| Warning sign | 3.13× | Cars & Mobility |
| REO Speedwagon | 1.97× | Music & Radio |
| Tierra caliente | 1.99× | Travel & Leisure |
| Julius Caesar (play) | 1.55× | |
| Cachorros | 2.8× | Pets & Animals |
| Dois Irmãos | 33.78× | |
| Cachorros | 2.69× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.94 |
| Quality Awareness | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.32 |
| Tradition | CONSERVATISM | 1.3 |
| Sustainability | BALANCE | 1.29 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.8% |
| Argentina | 14.1% |
| Spain | 12.4% |
See Mafalda audiences in other countries
More Comics audiences in United States
- Fantastic Four (12,054,035)
- Naruto (6,907,419)
- Peanuts (3,146,348)
- Legends (comics) (2,744,718)
- Civil War (comics) (2,492,653)
Frequently asked questions
How many fans does Mafalda have in United States?
Mafalda has an estimated audience of 334,021 people in United States, concentrated in California and Florida.
What is the gender split and age of Mafalda fans?
80.9% of Mafalda fans are female, 19.1% are male, with an average age of 43.1 years.
Which brands do Mafalda fans like most?
Mafalda fans show strongest brand affinity for Panama (5.04×), JTV (Indonesia) (6.77×), and Mad About You (12.93×) over the country average.
Where do Mafalda fans live in United States?
Mafalda fans in United States are most concentrated in California (reach 48,892), Florida (reach 43,267), and New York (reach 37,182). These three regions account for the largest share of the active audience.
What other brands do Mafalda fans also like?
Beyond Mafalda itself, the audience over-indexes on JTV (Indonesia) (6.77×), Mad About You (12.93×), Justice (1.83×), and Sears (2.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mafalda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.