Rascasse Audience Intelligence

Mafalda Audience in United States

A data profile of the people who buy, follow and care about Mafalda in United States — modelled from more than twelve digital signal sources. Mafalda has an estimated audience of 345,249 people in United States.

#24among Comics in United States#539among Book / Manga / Comic in United States#1141in Literature

The average Mafalda fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Milwaukee Brewers, Detroit Tigers, Pittsburgh Pirates, with strongest over-indexing on Milwaukee Brewers (13.14× the country average).

Demographically, the Mafalda audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mafalda fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Milwaukee Brewers.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mafalda profile in United States.

Audience size
345K
in United States
Gender
80.9%♀
19.1% male
Age
43.1
average years
Country rank
#44953
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mafalda fans

80.9% are female, 19.1% are male, average age 43.1.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Mafalda audience in United States
MetricValue
Female80.9%
Male19.1%
Average age43.1
Estimated audience size345,249
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Mafalda audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3923%
40-4933%
50+21%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Mafalda audience comes from United States.

Worldwide audience distribution share by country for Mafalda
CountryShare
Italy19.6%
Argentina15.4%
Spain11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mafalda audience in United States is strongest.

Fig. 05

Top regions by affinity

Mafalda fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K5.39×
02Arizona~10K2.07×
03New York~40K1.95×
04Florida~40K1.82×
05Massachusetts~10K1.56×
06Connecticut~5K1.56×
07New Jersey~10K1.53×
08California~50K1.28×
09Texas~40K1.26×
10Nevada~4K1.25×
11Maryland~7K1.21×
12Hawaii~2K1.18×
13Tennessee~8K1.17×
14Minnesota~6K1.17×
15Virginia~9K1.15×
16Rhode Island~1K1.14×
17Delaware~1K1.09×
18Colorado~6K1.05×
19Vermont<1K1.01×
20Missouri~5K0.98×
21North Carolina~10K0.95×
22Montana<1K0.95×
23Pennsylvania~10K0.93×
24Illinois~10K0.93×
25Washington~6K0.93×
26Utah~3K0.90×
27Georgia~9K0.88×
28Louisiana~4K0.84×
29Nebraska~1K0.84×
30Alaska<1K0.84×
31Oregon~3K0.82×
32North Dakota<1K0.82×
33New Hampshire~1K0.81×
34South Dakota<1K0.81×
35Iowa~2K0.80×
36Maine<1K0.79×
37Kentucky~3K0.78×
38Mississippi~2K0.75×
39New Mexico~1K0.74×
40Wisconsin~4K0.73×
41West Virginia~1K0.73×
42South Carolina~4K0.72×
43Idaho~1K0.71×
44Ohio~7K0.69×
45Arkansas~2K0.68×
46Kansas~2K0.66×
47Indiana~4K0.65×
48Oklahoma~2K0.62×
49Alabama~3K0.61×
50Michigan~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Mafalda, United States
0.56×1.00×5.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mafalda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mafalda audience
#·InterestCategoryAffinity×
01Milwaukee BrewersSports13.14×
02Pittsburgh PiratesSports11.20×
03San Diego PadresSports9.07×
04Detroit TigersSports8.00×
05ShakiraMusic & Radio5.74×
06La LigaSports5.61×
07Non-alcoholic beverageFood & Beverages5.16×
08Soap operaMovies & TV4.62×
09Discount storesShopping4.29×
10Renewable energyBusiness & Career4.17×
11Weather forecastingHome & Garden4.11×
12First class travelTravel & Leisure4.04×
13Sustainable energyHome & Garden3.84×
14Shopping mallsShopping3.36×
15Mortgage loansBusiness & Career3.06×
16AirbnbTravel & Leisure2.71×
17IKEAHome & Garden2.53×
18PinterestInternet & Social Media2.50×
19Classical musicMusic & Radio2.19×
20FurnitureHome & Garden2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mafalda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mafalda audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.48×
Price SensitivityPREMIUM2.73×
Quality AwarenessPREMIUM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mafalda audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.60×
Early Adopter MentalityPOWER0.63×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mafalda have in United States?

Mafalda has an estimated audience of 345,249 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Mafalda fans?

80.9% of Mafalda fans are female, 19.1% are male, with an average age of 43.1 years.

03

Which brands do Mafalda fans like most?

Mafalda fans show strongest brand affinity for Milwaukee Brewers (13.14×), Detroit Tigers (8×), and Pittsburgh Pirates (11.2×) over the country average.

04

Where do Mafalda fans live in United States?

Mafalda fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mafalda fans also like?

Beyond Mafalda itself, the audience over-indexes on Detroit Tigers (8×), Pittsburgh Pirates (11.2×), Discount stores (4.29×), and Shopping malls (3.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mafalda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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