Rascasse Audience Intelligence

Mai Tai Audience in United States

A data profile of the people who buy, follow and care about Mai Tai in United States — modelled from more than twelve digital signal sources. Mai Tai has an estimated audience of 316,343 people in United States.

#84among Alcohol in United States#13245among Topic in United States#2433in Food & Beverages

The average Mai Tai fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Florida.

Top brand affinities include Campari, Pizza Hut, McDonald's, with strongest over-indexing on Campari (28.26× the country average).

Demographically, the Mai Tai audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mai Tai fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Campari.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mai Tai profile in United States.

Audience size
316K
in United States
Gender
55.1%♀
44.9% male
Age
40.8
average years
Country rank
#47032
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mai Tai fans

55.1% are female, 44.9% are male, average age 40.8.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Mai Tai audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.8
Estimated audience size316,343
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Mai Tai audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3916%
40-4926%
50+23%
Fig. 04

Worldwide distribution

34.7%

of the worldwide Mai Tai audience comes from United States.

Worldwide audience distribution share by country for Mai Tai
CountryShare
United States34.7%
Netherlands9.5%
Poland5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mai Tai audience in United States is strongest.

Fig. 05

Top regions by affinity

Mai Tai fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K15.26×
02Massachusetts~10K1.53×
03New Hampshire~2K1.30×
04Maine~1K1.30×
05Alaska<1K1.04×
06Rhode Island~1K1.02×
07Washington~6K1.01×
08Oregon~4K1.01×
09Florida~20K0.96×
10Washington, District of Columbia<1K0.95×
11Nevada~3K0.92×
12Vermont<1K0.87×
13California~30K0.86×
14Connecticut~3K0.79×
15Montana<1K0.77×
16Illinois~8K0.75×
17Arizona~5K0.75×
18Nebraska~1K0.73×
19Idaho~1K0.73×
20Maryland~4K0.72×
21Colorado~4K0.72×
22Delaware<1K0.71×
23Wisconsin~3K0.70×
24Minnesota~3K0.67×
25South Carolina~3K0.66×
26North Carolina~6K0.65×
27Virginia~5K0.65×
28New York~10K0.64×
29Michigan~5K0.64×
30North Dakota<1K0.63×
31Missouri~3K0.62×
32Pennsylvania~6K0.61×
33Louisiana~3K0.61×
34South Dakota<1K0.61×
35Tennessee~4K0.60×
36Indiana~3K0.60×
37Georgia~6K0.59×
38New Jersey~5K0.59×
39New Mexico<1K0.59×
40Texas~20K0.58×
41Ohio~6K0.58×
42Kansas~1K0.58×
43Kentucky~2K0.57×
44Iowa~1K0.57×
45Oklahoma~2K0.55×
46Arkansas~1K0.55×
47Utah~2K0.54×
48West Virginia<1K0.54×
49Mississippi~1K0.51×
50Alabama~2K0.50×
Fig. 06

Affinity by region

Affinity by region — Mai Tai, United States
0.50×1.00×15.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mai Tai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mai Tai audience
#·InterestCategoryAffinity×
01CampariFood & Beverages28.26×
02Gin and tonicFood & Beverages11.79×
03Malibu RumFood & Beverages8.20×
04FedExBusiness & Career3.26×
05Pizza HutFood & Beverages3.22×
06Renewable energyBusiness & Career2.93×
07Domino's PizzaFood & Beverages2.81×
08SubwayFood & Beverages2.78×
09Discount storesShopping2.69×
10Vehicle insuranceCars & Mobility2.65×
11McDonald'sFood & Beverages2.59×
12Mortgage loansBusiness & Career2.53×
13Shopping mallsShopping2.36×
14TicketmasterTravel & Leisure2.35×
15CocktailFood & Beverages2.10×
16StarbucksFood & Beverages1.99×
17AirbnbTravel & Leisure1.91×
18Trader Joe'sShopping1.85×
19PinterestInternet & Social Media1.83×
20BarbecueFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mai Tai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mai Tai audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
Healthy LifestyleBALANCE1.79×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mai Tai audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
DIY MentalityTHRILL0.86×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mai Tai have in United States?

Mai Tai has an estimated audience of 316,343 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Mai Tai fans?

55.1% of Mai Tai fans are female, 44.9% are male, with an average age of 40.8 years.

03

Which brands do Mai Tai fans like most?

Mai Tai fans show strongest brand affinity for Campari (28.26×), Pizza Hut (3.22×), and McDonald's (2.59×) over the country average.

04

Where do Mai Tai fans live in United States?

Mai Tai fans in United States are most concentrated in California (reach ~30K), Hawaii (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mai Tai fans also like?

Beyond Mai Tai itself, the audience over-indexes on Pizza Hut (3.22×), McDonald's (2.59×), Subway (2.78×), and Domino's Pizza (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Mai Tai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mai Tai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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