Mai Tai Audience in United States

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Mai Tai has an estimated audience of 316,343 people in United States. 55.1% are female, 44.9% are male, average age 40.8. Top regions: California, Florida, Texas. Top brand affinities: Stamp collecting, Regional styles of Mexican music, Elsword, Unique Gifts, Alaska.

The average Mai Tai fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Stamp collecting, Regional styles of Mexican music, Elsword, with strongest over-indexing on Stamp collecting (10.01× the country average). Demographically, the Mai Tai audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Mai Tai fans

Demographic split for Mai Tai audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.8
Estimated audience size316,343

Audience persona

The typical Mai Tai fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Mai Tai in United States
RegionReachAffinity
California33,1690.95×
Florida22,4671.05×
Texas17,7780.65×
Hawaii17,60012.94×
New York12,1080.68×
Massachusetts9,8151.57×
Illinois8,7550.83×
Pennsylvania7,0090.66×
Washington6,9811.1×
North Carolina6,8170.72×
Georgia6,1080.63×
Ohio5,9890.61×
Michigan5,7230.69×
Virginia5,3870.7×
Arizona5,2830.82×
New Jersey5,1300.64×
Maryland4,2120.77×
Tennessee4,0580.64×
Colorado3,9580.79×
Oregon3,9471.09×
Indiana3,6660.63×
Wisconsin3,5200.74×
Missouri3,2990.65×
South Carolina3,2300.68×
Minnesota3,1880.7×
Nevada3,0400.99×
Connecticut2,6240.83×
Louisiana2,5400.62×
Kentucky2,2720.57×
Alabama2,2250.5×
Oklahoma1,9380.55×
New Hampshire1,6751.34×
Maine1,5511.37×
Utah1,5460.55×
Iowa1,5000.58×
Kansas1,4850.6×
Arkansas1,4040.54×
Mississippi1,2150.47×
Nebraska1,2020.76×
Idaho1,1510.73×
Rhode Island1,0711.06×
Washington, District of Columbia9861.04×
New Mexico9130.58×
Montana6760.77×
West Virginia6700.45×
Alaska6690.99×
Delaware6070.7×
Vermont4790.86×
South Dakota3780.52×
North Dakota3430.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mai Tai audience
BrandAffinityCategory
Stamp collecting10.01×Home & Garden
Regional styles of Mexican music5.73×Music & Radio
Elsword26.09×Games
Unique Gifts2.27×Shopping
Alaska1.63×Travel & Leisure
Governor of Michigan5.28×Politics & Society
Jingoism1.52×Politics & Society
Birthday Gifts2.26×Kids & Family
Mathcore5.45×Music & Radio
Grinch2.66×Movies & TV
Goop3.52×Internet & Social Media
Voter registration2.91×Politics & Society
Historic site2.47×Arts & Culture
JDSU1.64×Business & Career
Vocal harmony2.41×Music & Radio
Mothercare1.61×Kids & Family
Nurse education1.58×Kids & Family
MeatEater3.65×Movies & TV
Karbala4.35×Travel & Leisure
Corona (band)2.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mai Tai audience
TraitClusterScore
IndulgenceJOY2.01
Healthy LifestyleBALANCE1.92
Luxury OrientationPREMIUM1.67
TravellingTHRILL1.48
Design AffinityPREMIUM1.34
Urban LifestyleOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Mai Tai
CountryShare
United States35.3%
Netherlands9.3%
Poland5.6%

See Mai Tai audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Mai Tai have in United States?

Mai Tai has an estimated audience of 316,343 people in United States, concentrated in California and Florida.

What is the gender split and age of Mai Tai fans?

55.1% of Mai Tai fans are female, 44.9% are male, with an average age of 40.8 years.

Which brands do Mai Tai fans like most?

Mai Tai fans show strongest brand affinity for Stamp collecting (10.01×), Regional styles of Mexican music (5.73×), and Elsword (26.09×) over the country average.

Where do Mai Tai fans live in United States?

Mai Tai fans in United States are most concentrated in California (reach 33,169), Florida (reach 22,467), and Texas (reach 17,778). These three regions account for the largest share of the active audience.

What other brands do Mai Tai fans also like?

Beyond Mai Tai itself, the audience over-indexes on Regional styles of Mexican music (5.73×), Elsword (26.09×), Unique Gifts (2.27×), and Alaska (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mai Tai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.