Mai Tai Audience in United States
Mai Tai has an estimated audience of 316,343 people in United States. 55.1% are female, 44.9% are male, average age 40.8. Top regions: California, Florida, Texas. Top brand affinities: Circle K, Google Maps, Kia Sportage, Capital One, Indeed.com.
The average Mai Tai fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Circle K, Google Maps, Kia Sportage, with strongest over-indexing on Circle K (11.32× the country average). Demographically, the Mai Tai audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Mai Tai fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.8 |
| Estimated audience size | 316,343 |
Audience persona
The typical Mai Tai fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Circle K.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,169 | 0.95× |
| Florida | 22,467 | 1.05× |
| Texas | 17,778 | 0.65× |
| Hawaii | 17,600 | 12.94× |
| New York | 12,108 | 0.68× |
| Massachusetts | 9,815 | 1.57× |
| Illinois | 8,755 | 0.83× |
| Pennsylvania | 7,009 | 0.66× |
| Washington | 6,981 | 1.1× |
| North Carolina | 6,817 | 0.72× |
| Georgia | 6,108 | 0.63× |
| Ohio | 5,989 | 0.61× |
| Michigan | 5,723 | 0.69× |
| Virginia | 5,387 | 0.7× |
| Arizona | 5,283 | 0.82× |
| New Jersey | 5,130 | 0.64× |
| Maryland | 4,212 | 0.77× |
| Tennessee | 4,058 | 0.64× |
| Colorado | 3,958 | 0.79× |
| Oregon | 3,947 | 1.09× |
| Indiana | 3,666 | 0.63× |
| Wisconsin | 3,520 | 0.74× |
| Missouri | 3,299 | 0.65× |
| South Carolina | 3,230 | 0.68× |
| Minnesota | 3,188 | 0.7× |
| Nevada | 3,040 | 0.99× |
| Connecticut | 2,624 | 0.83× |
| Louisiana | 2,540 | 0.62× |
| Kentucky | 2,272 | 0.57× |
| Alabama | 2,225 | 0.5× |
| Oklahoma | 1,938 | 0.55× |
| New Hampshire | 1,675 | 1.34× |
| Maine | 1,551 | 1.37× |
| Utah | 1,546 | 0.55× |
| Iowa | 1,500 | 0.58× |
| Kansas | 1,485 | 0.6× |
| Arkansas | 1,404 | 0.54× |
| Mississippi | 1,215 | 0.47× |
| Nebraska | 1,202 | 0.76× |
| Idaho | 1,151 | 0.73× |
| Rhode Island | 1,071 | 1.06× |
| Washington, District of Columbia | 986 | 1.04× |
| New Mexico | 913 | 0.58× |
| Montana | 676 | 0.77× |
| West Virginia | 670 | 0.45× |
| Alaska | 669 | 0.99× |
| Delaware | 607 | 0.7× |
| Vermont | 479 | 0.86× |
| South Dakota | 378 | 0.52× |
| North Dakota | 343 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circle K | 11.32× | Shopping |
| Google Maps | 5.48× | Internet & Social Media |
| Kia Sportage | 26.09× | Cars & Mobility |
| Capital One | 4.29× | Business & Career |
| Indeed.com | 4.19× | Business & Career |
| Campari | 28.51× | Food & Beverages |
| Enterprise Rent-A-Car | 4.65× | Cars & Mobility |
| Honda HR-V | 17.39× | Cars & Mobility |
| Staples (Canada) | 3.33× | Business & Career |
| Aaron Rodgers | 4× | Sports |
| Google News | 3.47× | News |
| CarGurus | 3.35× | Cars & Mobility |
| Gin and tonic | 13.67× | Food & Beverages |
| Pre-school playgroup | 18.47× | Kids & Family |
| Google Flights | 3.09× | Travel & Leisure |
| DeviantArt | 3.84× | Internet & Social Media |
| Beetlejuice | 2.62× | Movies & TV |
| Khan Academy | 4.34× | Business & Career |
| AccuWeather | 3.28× | Home & Garden |
| Taco Bell | 2.1× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.01 |
| Healthy Lifestyle | BALANCE | 1.92 |
| Luxury Orientation | PREMIUM | 1.67 |
| Travelling | THRILL | 1.48 |
| Design Affinity | PREMIUM | 1.34 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| Netherlands | 9.3% |
| Poland | 5.6% |
See Mai Tai audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
Frequently asked questions
How many fans does Mai Tai have in United States?
Mai Tai has an estimated audience of 316,343 people in United States, concentrated in California and Florida.
What is the gender split and age of Mai Tai fans?
55.1% of Mai Tai fans are female, 44.9% are male, with an average age of 40.8 years.
Which brands do Mai Tai fans like most?
Mai Tai fans show strongest brand affinity for Circle K (11.32×), Google Maps (5.48×), and Kia Sportage (26.09×) over the country average.
Where do Mai Tai fans live in United States?
Mai Tai fans in United States are most concentrated in California (reach 33,169), Florida (reach 22,467), and Texas (reach 17,778). These three regions account for the largest share of the active audience.
What other brands do Mai Tai fans also like?
Beyond Mai Tai itself, the audience over-indexes on Google Maps (5.48×), Kia Sportage (26.09×), Capital One (4.29×), and Indeed.com (4.19×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mai Tai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.