Rascasse Audience Intelligence

Malabar Gold and Diamonds Target Market in United States

A data profile of the people who buy, follow and care about Malabar Gold and Diamonds in United States — modelled from more than twelve digital signal sources. Malabar Gold and Diamonds has an estimated audience of 266,804 people in United States.

#38among Jewelry in United States#5321among Brand in United States#1649in Fashion & Accessoires

The average Malabar Gold and Diamonds fan in United States is 36.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New Jersey, California.

Top brand affinities include Obsessed (2009 film), My Big Fat Greek Wedding, Flipkart, with strongest over-indexing on Obsessed (2009 film) (20.64× the country average).

Demographically, the Malabar Gold and Diamonds audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malabar Gold and Diamonds fan in United States is more female, around 36.7 years old, with strong Indulgence tendencies and a notable affinity for Obsessed (2009 film).

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malabar Gold and Diamonds profile in United States.

Audience size
267K
in United States
Gender
69.9%♀
30.1% male
Age
36.7
average years
Country rank
#51261
Brand in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Malabar Gold and Diamonds

69.9% are female, 30.1% are male, average age 36.7.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Malabar Gold and Diamonds audience in United States
MetricValue
Female69.9%
Male30.1%
Average age36.7
Estimated audience size266,804
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Malabar Gold and Diamonds audience in United States
Age bracketShare%
16-1919%
20-2926%
30-3924%
40-4918%
50+12%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Malabar Gold and Diamonds audience comes from United States.

Worldwide audience distribution share by country for Malabar Gold and Diamonds
CountryShare
India71.8%
United Arab Emirates8.6%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malabar Gold and Diamonds audience in United States is strongest.

Fig. 05

Top regions by affinity

Malabar Gold and Diamonds customers by region in United States
#RegionReachAffinity×
01New Jersey~40K6.08×
02Connecticut~8K3.03×
03Texas~70K2.92×
04Delaware~2K2.73×
05Pennsylvania~20K2.01×
06Illinois~20K1.97×
07Georgia~10K1.82×
08North Carolina~10K1.59×
09Virginia~9K1.42×
10New York~20K1.39×
11Massachusetts~7K1.29×
12Maryland~6K1.23×
13California~30K1.03×
14Alaska<1K1.00×
15Vermont<1K0.99×
16North Dakota<1K0.98×
17South Dakota<1K0.97×
18New Hampshire<1K0.95×
19Montana<1K0.94×
20Rhode Island<1K0.92×
21West Virginia~1K0.90×
22Hawaii~1K0.90×
23Maine<1K0.90×
24Washington, District of Columbia<1K0.90×
25Idaho~1K0.89×
26Arkansas~2K0.88×
27New Mexico~1K0.88×
28Mississippi~2K0.87×
29Kansas~2K0.87×
30Nebraska~1K0.87×
31Iowa~2K0.85×
32Oklahoma~2K0.82×
33Utah~2K0.82×
34Wisconsin~3K0.81×
35Minnesota~3K0.81×
36Louisiana~3K0.81×
37Kentucky~3K0.80×
38Washington~4K0.79×
39Alabama~3K0.79×
40Nevada~2K0.79×
41Tennessee~4K0.78×
42Missouri~3K0.78×
43Oregon~2K0.77×
44South Carolina~3K0.76×
45Ohio~6K0.75×
46Arizona~4K0.74×
47Colorado~3K0.74×
48Indiana~3K0.73×
49Michigan~5K0.70×
50Florida~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Malabar Gold and Diamonds, United States
0.54×1.00×6.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malabar Gold and Diamonds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malabar Gold and Diamonds audience
#·InterestCategoryAffinity×
01OrnamentsArts & Culture80.06×
02My Big Fat Greek WeddingMovies & TV60.84×
03Katrina KaifMovies & TV58.09×
04Deepika PadukoneMovies & TV52.50×
05Shah Rukh KhanMovies & TV48.47×
06Axis BankBusiness & Career48.25×
07BluestoneFashion & Accessoires37.59×
08FlipkartShopping33.81×
09Alia BhattMovies & TV31.51×
10Cash on deliveryBusiness & Career23.52×
11NDTVMovies & TV22.47×
12Obsessed (2009 film)Movies & TV20.64×
13India national cricket teamSports19.17×
14Jewellery storeFashion & Accessoires17.18×
15BB creamBeauty & Wellness10.13×
16NASDAQBusiness & Career9.86×
17EarringFashion & Accessoires6.03×
18Wedding ringFashion & Accessoires5.54×
19United Parcel ServiceBusiness & Career5.46×
20Bath and BodyworksShopping5.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malabar Gold and Diamonds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malabar Gold and Diamonds audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.33×
Luxury OrientationPREMIUM3.72×
Pet OwnershipJOY3.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malabar Gold and Diamonds audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
TraditionCONSERVATISM0.90×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Malabar Gold and Diamonds's target market in United States?

Malabar Gold and Diamonds's target market in United States covers an estimated 266,804 people, concentrated in Texas and New Jersey.

02

What is the gender split and age of Malabar Gold and Diamonds customers?

69.9% of the Malabar Gold and Diamonds audience are female, 30.1% are male, with an average age of 36.7 years.

03

Which brands do Malabar Gold and Diamonds fans like most?

Malabar Gold and Diamonds fans show strongest brand affinity for Obsessed (2009 film) (20.64×), My Big Fat Greek Wedding (60.84×), and Flipkart (33.81×) over the country average.

04

Where do Malabar Gold and Diamonds fans live in United States?

Malabar Gold and Diamonds fans in United States are most concentrated in Texas (reach ~70K), New Jersey (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Malabar Gold and Diamonds fans also like?

Beyond Malabar Gold and Diamonds itself, the audience over-indexes on My Big Fat Greek Wedding (60.84×), Flipkart (33.81×), Shah Rukh Khan (48.47×), and Deepika Padukone (52.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Malabar Gold and Diamonds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malabar Gold and Diamonds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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