Malabar Gold and Diamonds Audience in United States

Malabar Gold and Diamonds logo

Malabar Gold and Diamonds has an estimated audience of 260,800 people in United States. 69.9% are female, 30.1% are male, average age 36.7. Top regions: Texas, New Jersey, California. Top brand affinities: Autism Awareness, Alia Bhatt, Diabetes mellitus awareness, Flipkart, Deepika Padukone.

The average Malabar Gold and Diamonds fan in United States is 36.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New Jersey, California. Top brand affinities include Autism Awareness, Alia Bhatt, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Malabar Gold and Diamonds audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Demographics of Malabar Gold and Diamonds fans

Demographic split for Malabar Gold and Diamonds audience in United States
MetricValue
Female69.9%
Male30.1%
Average age36.7
Estimated audience size260,800

Audience persona

The typical Malabar Gold and Diamonds fan in United States is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Malabar Gold and Diamonds in United States
RegionReachAffinity
Texas53,2912.38×
New Jersey33,9395.12×
California24,9170.87×
Illinois22,7362.62×
New York16,3411.12×
Pennsylvania16,2791.85×
Georgia15,1241.88×
North Carolina14,3261.83×
Virginia11,3341.78×
Massachusetts8,6941.69×
Connecticut8,5643.27×
Florida7,5330.43×
Maryland6,9251.54×
Ohio5,9240.74×
Tennessee3,8650.74×
Michigan3,6550.54×
Washington3,3520.64×
Arizona3,2220.61×
Wisconsin2,8500.73×
Missouri2,6610.63×
Indiana2,6130.55×
Minnesota2,5840.69×
Colorado2,4890.61×
South Carolina2,1270.54×
Delaware1,9802.75×
Arkansas1,5740.73×
Alabama1,2710.35×
Oklahoma1,2320.43×
Kansas1,2160.59×
Louisiana1,0500.31×
Iowa1,0260.48×
Oregon1,0010.33×
Nevada9750.39×
New Hampshire9640.94×
Kentucky9090.28×
Mississippi7090.33×
Nebraska5900.45×
West Virginia5850.48×
Alaska5841.05×
Washington, District of Columbia5770.74×
Utah5740.25×
Idaho5400.41×
Hawaii5160.46×
Montana5090.7×
South Dakota5020.83×
North Dakota4890.91×
New Mexico4700.36×
Rhode Island4660.56×
Maine4650.5×
Vermont4581×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malabar Gold and Diamonds audience
BrandAffinityCategory
Autism Awareness19.03×Health
Alia Bhatt64.68×Movies & TV
Diabetes mellitus awareness12.48×Health
Flipkart30.68×Shopping
Deepika Padukone48.49×Movies & TV
Shah Rukh Khan41.2×Movies & TV
Katrina Kaif50.07×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
My Big Fat Greek Wedding36.32×Movies & TV
Obsessed (2009 film)16.37×Movies & TV
India national cricket team18.61×Sports
Income tax13.19×Business & Career
Sri Lanka23.3×Travel & Leisure
Indeed.com4.26×Business & Career
NASDAQ5.98×Business & Career
Ornaments88.81×Arts & Culture
Jewellery store12.47×Fashion & Accessoires
Priyanka Chopra13.19×Movies & TV
BB cream9.91×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malabar Gold and Diamonds audience
TraitClusterScore
Pet OwnershipJOY3.42
Luxury OrientationPREMIUM3.38
IndulgenceJOY3.15
Quality AwarenessPREMIUM1.61
Family OrientationCONSERVATISM1.41
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Malabar Gold and Diamonds
CountryShare
India70.1%
United Arab Emirates9.0%
United States8.5%

See Malabar Gold and Diamonds audiences in other countries

More Jewelry audiences in United States

Frequently asked questions

How many fans does Malabar Gold and Diamonds have in United States?

Malabar Gold and Diamonds has an estimated audience of 260,800 people in United States, concentrated in Texas and New Jersey.

What is the gender split and age of Malabar Gold and Diamonds fans?

69.9% of Malabar Gold and Diamonds fans are female, 30.1% are male, with an average age of 36.7 years.

Which brands do Malabar Gold and Diamonds fans like most?

Malabar Gold and Diamonds fans show strongest brand affinity for Autism Awareness (19.03×), Alia Bhatt (64.68×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Malabar Gold and Diamonds fans live in United States?

Malabar Gold and Diamonds fans in United States are most concentrated in Texas (reach 53,291), New Jersey (reach 33,939), and California (reach 24,917). These three regions account for the largest share of the active audience.

What other brands do Malabar Gold and Diamonds fans also like?

Beyond Malabar Gold and Diamonds itself, the audience over-indexes on Alia Bhatt (64.68×), Diabetes mellitus awareness (12.48×), Flipkart (30.68×), and Deepika Padukone (48.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malabar Gold and Diamonds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.