Malaysian Indian Congress Audience in United States

Malaysian Indian Congress logo

Malaysian Indian Congress has an estimated audience of 327,341 people in United States. 40.7% are female, 59.3% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: New York Yankees, New York Knicks, Designer clothing, LeBron James, Cardi B.

The average Malaysian Indian Congress fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include New York Yankees, New York Knicks, Designer clothing, with strongest over-indexing on New York Yankees (1.98× the country average). Demographically, the Malaysian Indian Congress audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Political party

Demographics of Malaysian Indian Congress fans

Demographic split for Malaysian Indian Congress audience in United States
MetricValue
Female40.7%
Male59.3%
Average age35.3
Estimated audience size327,341

Audience persona

The typical Malaysian Indian Congress fan in United States is more male, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for New York Yankees.

Top regions in United States

Top regions ranked by reach for Malaysian Indian Congress in United States
RegionReachAffinity
California42,2771.17×
Texas32,0681.14×
Florida23,2001.05×
New York19,8891.09×
Georgia13,6491.35×
Michigan12,2311.43×
North Carolina11,7891.2×
Illinois11,7501.08×
Pennsylvania11,6651.06×
Ohio10,1061×
Virginia8,7821.1×
New Jersey8,4871.02×
Tennessee7,3851.12×
Arizona7,2101.08×
Washington6,6491.01×
Indiana6,2021.04×
Massachusetts6,1750.96×
Maryland6,0671.08×
Missouri5,3601.02×
South Carolina4,8590.99×
Minnesota4,8561.04×
Alabama4,7621.04×
Colorado4,5860.89×
Louisiana4,5761.08×
Wisconsin4,5640.93×
Kentucky4,0260.98×
Oklahoma3,6981.02×
Oregon3,4560.92×
Connecticut3,3171.01×
Mississippi3,1081.15×
Nevada3,0420.96×
Kansas2,8101.09×
Arkansas2,7931.04×
Utah2,7280.93×
Iowa2,6260.97×
Nebraska1,5250.93×
Idaho1,5180.92×
New Mexico1,4970.91×
West Virginia1,4280.94×
Hawaii1,2670.9×
Washington, District of Columbia1,0341.05×
New Hampshire1,0330.8×
Maine9970.85×
Rhode Island8480.81×
Delaware7840.87×
Montana7500.83×
South Dakota6680.88×
Alaska6490.93×
North Dakota6110.91×
Vermont4390.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malaysian Indian Congress audience
BrandAffinityCategory
New York Yankees1.98×Sports
New York Knicks2.48×Sports
Designer clothing1.91×Fashion & Accessoires
LeBron James1.67×Sports
Cardi B2.03×Music & Radio
Balenciaga1.68×Fashion & Accessoires
Houzz1.81×Home & Garden
Beyoncé1.69×Music & Radio
Drake1.61×Music & Radio
New York Giants1.54×Sports
Luxury Lifestyle1.5×Shopping
Asset management1.64×Business & Career
Net-a-Porter1.56×Shopping
Business school1.52×Business & Career
Range Rover1.68×Cars & Mobility
Water filter2.14×Food & Beverages
Alicia Keys1.73×Music & Radio
Jamie Foxx1.55×Movies & TV
Magnum (ice cream)1.73×Food & Beverages
VH11.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malaysian Indian Congress audience
TraitClusterScore
Design AffinityPREMIUM1.36
Luxury OrientationPREMIUM1.35
Quality AwarenessPREMIUM1.29
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.08
Healthy LifestyleBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Malaysian Indian Congress
CountryShare
Japan24.2%
Colombia18.1%
United States14.0%

See Malaysian Indian Congress audiences in other countries

More Political party audiences in United States

Frequently asked questions

How many fans does Malaysian Indian Congress have in United States?

Malaysian Indian Congress has an estimated audience of 327,341 people in United States, concentrated in California and Texas.

What is the gender split and age of Malaysian Indian Congress fans?

40.7% of Malaysian Indian Congress fans are female, 59.3% are male, with an average age of 35.3 years.

Which brands do Malaysian Indian Congress fans like most?

Malaysian Indian Congress fans show strongest brand affinity for New York Yankees (1.98×), New York Knicks (2.48×), and Designer clothing (1.91×) over the country average.

Where do Malaysian Indian Congress fans live in United States?

Malaysian Indian Congress fans in United States are most concentrated in California (reach 42,277), Texas (reach 32,068), and Florida (reach 23,200). These three regions account for the largest share of the active audience.

What other brands do Malaysian Indian Congress fans also like?

Beyond Malaysian Indian Congress itself, the audience over-indexes on New York Knicks (2.48×), Designer clothing (1.91×), LeBron James (1.67×), and Cardi B (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malaysian Indian Congress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.