A data profile of the people who buy, follow and care about Malaysian Indian Congress in United States — modelled from more than twelve digital signal sources. Malaysian Indian Congress has an estimated audience of 324,247 people in United States.
The average Malaysian Indian Congress fan in United States is 35.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Reddit, CNN, Cooking, with strongest over-indexing on Reddit (2.47× the country average).
Demographically, the Malaysian Indian Congress audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Malaysian Indian Congress fan in United States is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Reddit.
The key figures that characterise the Malaysian Indian Congress profile in United States.
40.7% are female, 59.3% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 35.3 |
| Estimated audience size | 324,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 26% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Malaysian Indian Congress audience comes from United States.
| Country | Share |
|---|---|
| Japan | 23.9% |
| Colombia | 19.4% |
| United States | 13.5% |
Where the Malaysian Indian Congress audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michigan | ~10K | 1.38× | |
| 02 | Georgia | ~10K | 1.34× | |
| 03 | North Carolina | ~10K | 1.17× | |
| 04 | Mississippi | ~3K | 1.16× | |
| 05 | California | ~40K | 1.14× | |
| 06 | Texas | ~30K | 1.11× | |
| 07 | Louisiana | ~5K | 1.11× | |
| 08 | Virginia | ~9K | 1.09× | |
| 09 | Tennessee | ~7K | 1.09× | |
| 10 | Maryland | ~6K | 1.09× | |
| 11 | Alabama | ~5K | 1.09× | |
| 12 | Arkansas | ~3K | 1.07× | |
| 13 | Kansas | ~3K | 1.05× | |
| 14 | New York | ~20K | 1.04× | |
| 15 | Pennsylvania | ~10K | 1.04× | |
| 16 | Arizona | ~7K | 1.04× | |
| 17 | Nebraska | ~2K | 1.04× | |
| 18 | Florida | ~20K | 1.03× | |
| 19 | South Carolina | ~5K | 1.02× | |
| 20 | Minnesota | ~5K | 1.02× | |
| 21 | Illinois | ~10K | 1.01× | |
| 22 | Indiana | ~6K | 1.01× | |
| 23 | Kentucky | ~4K | 1.01× | |
| 24 | Oklahoma | ~4K | 1.01× | |
| 25 | Iowa | ~3K | 1.01× | |
| 26 | New Jersey | ~8K | 1.00× | |
| 27 | Missouri | ~5K | 1.00× | |
| 28 | Alaska | <1K | 1.00× | |
| 29 | Ohio | ~10K | 0.99× | |
| 30 | Connecticut | ~3K | 0.99× | |
| 31 | Nevada | ~3K | 0.98× | |
| 32 | West Virginia | ~1K | 0.98× | |
| 33 | Washington, District of Columbia | <1K | 0.98× | |
| 34 | Hawaii | ~1K | 0.97× | |
| 35 | Utah | ~3K | 0.96× | |
| 36 | South Dakota | <1K | 0.96× | |
| 37 | Washington | ~6K | 0.95× | |
| 38 | North Dakota | <1K | 0.95× | |
| 39 | Idaho | ~2K | 0.94× | |
| 40 | New Mexico | ~2K | 0.94× | |
| 41 | Massachusetts | ~6K | 0.93× | |
| 42 | Delaware | <1K | 0.92× | |
| 43 | Wisconsin | ~4K | 0.90× | |
| 44 | Oregon | ~3K | 0.90× | |
| 45 | Montana | <1K | 0.90× | |
| 46 | Maine | ~1K | 0.87× | |
| 47 | Rhode Island | <1K | 0.86× | |
| 48 | Colorado | ~4K | 0.84× | |
| 49 | New Hampshire | ~1K | 0.84× | |
| 50 | Vermont | <1K | 0.82× |
The strongest cross-interests of the Malaysian Indian Congress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York Knicks | Sports | 3.39× | ||
| 02 | American Express | Business & Career | 3.24× | ||
| 03 | Internet & Social Media | 2.47× | |||
| 04 | CNN | Movies & TV | 2.14× | ||
| 05 | McDonald's | Food & Beverages | 1.92× | ||
| 06 | Banking | Business & Career | 1.91× | ||
| 07 | T-Mobile | Technology & Electronics | 1.88× | ||
| 08 | Veganism | Food & Beverages | 1.84× | ||
| 09 | Health care | Business & Career | 1.75× | ||
| 10 | Smartphones | Technology & Electronics | 1.73× | ||
| 11 | Insurance | Business & Career | 1.73× | ||
| 12 | Coupons | Shopping | 1.72× | ||
| 13 | Wine | Food & Beverages | 1.71× | ||
| 14 | Breaking news | Movies & TV | 1.71× | ||
| 15 | Cooking | Food & Beverages | 1.65× | ||
| 16 | X | Internet & Social Media | 1.64× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.57× | ||
| 18 | Medicine | Business & Career | 1.57× | ||
| 19 | Home improvement | Home & Garden | 1.55× | ||
| 20 | Recipes | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.76× | |
| Need for Security | CONSERVATISM | 1.73× | |
| Spirituality | BALANCE | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.53× | |
| Extroversion | THRILL | 0.56× | |
| Risk Appetite | THRILL | 0.62× |
Malaysian Indian Congress has an estimated audience of 324,247 people in United States, concentrated in California and Texas.
40.7% of Malaysian Indian Congress fans are female, 59.3% are male, with an average age of 35.3 years.
Malaysian Indian Congress fans show strongest brand affinity for Reddit (2.47×), CNN (2.14×), and Cooking (1.65×) over the country average.
Malaysian Indian Congress fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Malaysian Indian Congress itself, the audience over-indexes on CNN (2.14×), Cooking (1.65×), X (1.64×), and Alcoholic beverages (1.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Malaysian Indian Congress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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