Rascasse Audience Intelligence

Malik Nabers Audience in United States

A data profile of the people who buy, follow and care about Malik Nabers in United States — modelled from more than twelve digital signal sources. Malik Nabers has an estimated audience of 2,604,268 people in United States.

#175among American football in United States#1907among Person in United States#1026in Sports

The average Malik Nabers fan in United States is 36.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include NFL, ESPN, NBA playoffs, with strongest over-indexing on NFL (1.68× the country average).

Demographically, the Malik Nabers audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malik Nabers fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malik Nabers profile in United States.

Audience size
2.6M
in United States
Gender
37.6%♀
62.4% male
Age
36.8
average years
Country rank
#11547
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malik Nabers fans

37.6% are female, 62.4% are male, average age 36.8.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Malik Nabers audience in United States
MetricValue
Female37.6%
Male62.4%
Average age36.8
Estimated audience size2,604,268
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Malik Nabers audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Malik Nabers audience comes from United States.

Worldwide audience distribution share by country for Malik Nabers
CountryShare
United States92.2%
Canada3.0%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malik Nabers audience in United States is strongest.

Fig. 05

Top regions by affinity

Malik Nabers fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K2.90×
02Connecticut~50K1.93×
03New York~300K1.84×
04Louisiana~60K1.82×
05Pennsylvania~100K1.48×
06Maryland~60K1.32×
07Delaware~9K1.32×
08Washington, District of Columbia~10K1.31×
09Virginia~80K1.29×
10Rhode Island~10K1.19×
11Massachusetts~60K1.18×
12Mississippi~20K1.13×
13North Carolina~80K1.05×
14South Carolina~40K1.04×
15Ohio~80K1.03×
16Georgia~80K0.99×
17Wisconsin~40K0.99×
18Minnesota~40K0.98×
19Texas~200K0.96×
20New Hampshire~10K0.96×
21Kansas~20K0.95×
22Illinois~80K0.94×
23Michigan~60K0.92×
24North Dakota~5K0.91×
25Tennessee~50K0.90×
26Indiana~40K0.90×
27Missouri~40K0.90×
28Iowa~20K0.89×
29Florida~200K0.88×
30Arizona~50K0.87×
31West Virginia~10K0.86×
32Maine~8K0.86×
33Vermont~4K0.86×
34Kentucky~30K0.85×
35South Dakota~5K0.85×
36Colorado~30K0.84×
37Hawaii~9K0.83×
38Alabama~30K0.82×
39Nebraska~10K0.81×
40Arkansas~20K0.78×
41California~200K0.77×
42Nevada~20K0.73×
43Montana~5K0.73×
44Washington~40K0.71×
45Oklahoma~20K0.70×
46New Mexico~9K0.67×
47Alaska~4K0.66×
48Utah~20K0.65×
49Idaho~8K0.64×
50Oregon~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Malik Nabers, United States
0.60×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malik Nabers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malik Nabers audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.52×
02Dak PrescottSports3.24×
03Aaron JudgeSports3.05×
04Luka DončićSports2.98×
05LSU Tigers footballSports2.93×
06New York GiantsSports2.61×
07Aaron RodgersSports2.41×
08Thursday Night FootballSports2.30×
09San Francisco 49ersSports2.11×
10Monday Night FootballSports2.07×
11Anime conventionLiterature1.92×
12Mixed martial artsSports1.78×
13NBA playoffsSports1.75×
14CBS SportsMovies & TV1.72×
15NFLSports1.68×
16Buffalo BillsSports1.66×
17NBA FinalsSports1.55×
18Super BowlSports1.55×
19ESPNMovies & TV1.54×
20Golden State WarriorsSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malik Nabers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malik Nabers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malik Nabers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
CreativityOPEN0.86×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malik Nabers have in United States?

Malik Nabers has an estimated audience of 2,604,268 people in United States, concentrated in New York and California.

02

What is the gender split and age of Malik Nabers fans?

37.6% of Malik Nabers fans are female, 62.4% are male, with an average age of 36.8 years.

03

Which brands do Malik Nabers fans like most?

Malik Nabers fans show strongest brand affinity for NFL (1.68×), ESPN (1.54×), and NBA playoffs (1.75×) over the country average.

04

Where do Malik Nabers fans live in United States?

Malik Nabers fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Malik Nabers fans also like?

Beyond Malik Nabers itself, the audience over-indexes on ESPN (1.54×), NBA playoffs (1.75×), Mixed martial arts (1.78×), and Aaron Rodgers (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Malik Nabers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malik Nabers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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