Rascasse Audience Intelligence

Manitoba Audience in United States

A data profile of the people who buy, follow and care about Manitoba in United States — modelled from more than twelve digital signal sources. Manitoba has an estimated audience of 672,613 people in United States.

#3006among POI in United States#2384in Travel & Leisure

The average Manitoba fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Immortal (band), New York University, Hickory Farms, with strongest over-indexing on Immortal (band) (64.42× the country average).

Demographically, the Manitoba audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manitoba fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Immortal (band).

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manitoba profile in United States.

Audience size
673K
in United States
Gender
52.4%♀
47.6% male
Age
41.2
average years
Country rank
#30633
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manitoba fans

52.4% are female, 47.6% are male, average age 41.2.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Manitoba audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.2
Estimated audience size672,613
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Manitoba audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4919%
50+27%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Manitoba audience comes from United States.

Worldwide audience distribution share by country for Manitoba
CountryShare
Canada59.0%
United States17.5%
Australia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manitoba audience in United States is strongest.

Fig. 05

Top regions by affinity

Manitoba fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K3.01×
02Minnesota~20K1.89×
03Alaska~3K1.86×
04South Dakota~2K1.52×
05Montana~3K1.47×
06Maine~3K1.27×
07Vermont~1K1.21×
08Wisconsin~10K1.20×
09Washington~20K1.19×
10New Hampshire~3K1.09×
11Nebraska~4K1.07×
12Oregon~8K1.06×
13Iowa~6K1.06×
14Washington, District of Columbia~2K1.04×
15Idaho~3K1.03×
16Michigan~20K1.02×
17Massachusetts~10K1.02×
18Utah~6K0.98×
19Colorado~10K0.95×
20Kansas~5K0.94×
21New York~30K0.92×
22Illinois~20K0.92×
23Arizona~10K0.90×
24Connecticut~6K0.90×
25Virginia~10K0.89×
26Missouri~10K0.89×
27Oklahoma~7K0.87×
28Rhode Island~2K0.86×
29Indiana~10K0.84×
30Nevada~5K0.83×
31Ohio~20K0.82×
32Hawaii~2K0.82×
33Texas~50K0.80×
34Pennsylvania~20K0.80×
35Kentucky~7K0.80×
36West Virginia~3K0.80×
37California~60K0.79×
38New Mexico~3K0.79×
39Florida~40K0.78×
40Georgia~20K0.78×
41Maryland~9K0.78×
42New Jersey~10K0.76×
43Tennessee~10K0.76×
44Arkansas~4K0.76×
45Delaware~1K0.76×
46North Carolina~10K0.74×
47South Carolina~7K0.67×
48Louisiana~6K0.67×
49Mississippi~4K0.66×
50Alabama~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Manitoba, United States
0.63×1.00×3.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manitoba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manitoba audience
#·InterestCategoryAffinity×
01Immortal (band)Music & Radio64.42×
02Hickory FarmsShopping32.11×
03Cannibal CorpseMusic & Radio23.64×
04Western Governors UniversityBusiness & Career22.60×
05New York UniversityBusiness & Career20.85×
06Trend MicroTechnology & Electronics20.61×
07RingCentralTechnology & Electronics19.24×
08MotörheadMusic & Radio14.45×
09Kansas Jayhawks men's basketballSports12.01×
10PlasterHealth11.27×
11University of CaliforniaBusiness & Career9.87×
12FlightAwareTravel & Leisure7.36×
13Montreal CanadiensSports7.36×
14La Roche-PosayBeauty & Wellness7.36×
15Web serverTechnology & Electronics4.42×
16CanadaTravel & Leisure3.88×
17Renewable energyBusiness & Career2.79×
18FedExBusiness & Career2.75×
19Pizza HutFood & Beverages2.21×
20SubwayFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manitoba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manitoba audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.12×
Convenience OrientationPREMIUM1.78×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manitoba audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Healthy LifestyleBALANCE0.91×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manitoba have in United States?

Manitoba has an estimated audience of 672,613 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Manitoba fans?

52.4% of Manitoba fans are female, 47.6% are male, with an average age of 41.2 years.

03

Which brands do Manitoba fans like most?

Manitoba fans show strongest brand affinity for Immortal (band) (64.42×), New York University (20.85×), and Hickory Farms (32.11×) over the country average.

04

Where do Manitoba fans live in United States?

Manitoba fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Manitoba fans also like?

Beyond Manitoba itself, the audience over-indexes on New York University (20.85×), Hickory Farms (32.11×), Western Governors University (22.6×), and Canada (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Manitoba audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manitoba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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