Manitoba Audience in United States

Manitoba has an estimated audience of 672,613 people in United States. 52.4% are female, 47.6% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Immortal (band), Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Manitoba fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Immortal (band), Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Immortal (band) (98.61× the country average). Demographically, the Manitoba audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Manitoba fans

Demographic split for Manitoba audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.2
Estimated audience size672,613

Audience persona

The typical Manitoba fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Immortal (band).

Top regions in United States

Top regions ranked by reach for Manitoba in United States
RegionReachAffinity
California65,7330.89×
Texas49,0720.85×
Florida38,2840.84×
New York37,4771×
Illinois21,4860.96×
Pennsylvania18,4590.82×
Minnesota18,4361.91×
Michigan18,1641.03×
Ohio17,9470.87×
Washington16,6191.23×
Georgia16,3850.79×
North Carolina15,6180.77×
Virginia15,2710.93×
Massachusetts14,1431.07×
New Jersey13,8040.81×
Arizona12,6830.92×
Wisconsin11,5511.14×
Colorado10,8101.02×
Indiana10,6800.87×
Tennessee10,6400.79×
Missouri9,9270.92×
Maryland9,2610.8×
Oregon8,4491.1×
Kentucky6,9400.82×
South Carolina6,7960.67×
Oklahoma6,2790.84×
Connecticut6,1870.92×
Utah6,1121.01×
Iowa5,8761.06×
Louisiana5,7610.66×
Alabama5,7130.61×
Nevada5,4260.83×
Kansas5,1020.96×
Arkansas4,2760.77×
North Dakota4,1703.02×
Nebraska3,6291.08×
Idaho3,2710.97×
Mississippi3,2180.58×
Maine2,9741.23×
New Hampshire2,6891.01×
Montana2,6861.44×
New Mexico2,4690.73×
Alaska2,4191.68×
Hawaii2,3950.83×
South Dakota2,3311.5×
Washington, District of Columbia2,2901.13×
West Virginia2,2490.72×
Rhode Island1,7800.83×
Vermont1,3221.12×
Delaware1,2540.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manitoba audience
BrandAffinityCategory
Immortal (band)98.61×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Hotel Indigo44.12×Travel & Leisure
Income tax13.19×Business & Career
Houston Astros8.09×Sports
Cannibal Corpse35.15×Music & Radio
Plaster17.42×Health
Hickory Farms33.31×Shopping
Motörhead17.2×Music & Radio
Western Governors University21.95×Business & Career
New York University19.44×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Canada3.48×Travel & Leisure
FlightAware7.36×Travel & Leisure
Trend Micro20.06×Technology & Electronics
Los Angeles Dodgers4.73×Sports
RingCentral18.48×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manitoba audience
TraitClusterScore
PatriotismCONSERVATISM2.46
TravellingTHRILL1.53
Urban LifestyleOPEN1.47
SpiritualityBALANCE1.43
Community OrientationOPEN1.42
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Manitoba
CountryShare
Canada59.1%
United States17.5%
Australia2.3%

See Manitoba audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Manitoba have in United States?

Manitoba has an estimated audience of 672,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Manitoba fans?

52.4% of Manitoba fans are female, 47.6% are male, with an average age of 41.2 years.

Which brands do Manitoba fans like most?

Manitoba fans show strongest brand affinity for Immortal (band) (98.61×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Manitoba fans live in United States?

Manitoba fans in United States are most concentrated in California (reach 65,733), Texas (reach 49,072), and Florida (reach 38,284). These three regions account for the largest share of the active audience.

What other brands do Manitoba fans also like?

Beyond Manitoba itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manitoba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.