Manitoba Audience in United States

Manitoba logo

Manitoba has an estimated audience of 672,613 people in United States. 52.4% are female, 47.6% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Minnesota, Dog breed, Nationality, Alaska.

The average Manitoba fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Minnesota, Dog breed, with strongest over-indexing on Mothercare (7.36× the country average). Demographically, the Manitoba audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Manitoba fans

Demographic split for Manitoba audience in United States
MetricValue
Female52.4%
Male47.6%
Average age41.2
Estimated audience size672,613

Audience persona

The typical Manitoba fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Manitoba in United States
RegionReachAffinity
California65,7330.89×
Texas49,0720.85×
Florida38,2840.84×
New York37,4771×
Illinois21,4860.96×
Pennsylvania18,4590.82×
Minnesota18,4361.91×
Michigan18,1641.03×
Ohio17,9470.87×
Washington16,6191.23×
Georgia16,3850.79×
North Carolina15,6180.77×
Virginia15,2710.93×
Massachusetts14,1431.07×
New Jersey13,8040.81×
Arizona12,6830.92×
Wisconsin11,5511.14×
Colorado10,8101.02×
Indiana10,6800.87×
Tennessee10,6400.79×
Missouri9,9270.92×
Maryland9,2610.8×
Oregon8,4491.1×
Kentucky6,9400.82×
South Carolina6,7960.67×
Oklahoma6,2790.84×
Connecticut6,1870.92×
Utah6,1121.01×
Iowa5,8761.06×
Louisiana5,7610.66×
Alabama5,7130.61×
Nevada5,4260.83×
Kansas5,1020.96×
Arkansas4,2760.77×
North Dakota4,1703.02×
Nebraska3,6291.08×
Idaho3,2710.97×
Mississippi3,2180.58×
Maine2,9741.23×
New Hampshire2,6891.01×
Montana2,6861.44×
New Mexico2,4690.73×
Alaska2,4191.68×
Hawaii2,3950.83×
South Dakota2,3311.5×
Washington, District of Columbia2,2901.13×
West Virginia2,2490.72×
Rhode Island1,7800.83×
Vermont1,3221.12×
Delaware1,2540.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manitoba audience
BrandAffinityCategory
Mothercare7.36×Kids & Family
Minnesota2.7×Travel & Leisure
Dog breed1.66×Pets & Animals
Nationality2.15×Politics & Society
Alaska1.63×Travel & Leisure
Nebraska2.35×Travel & Leisure
Justice2.16×Politics & Society
3D printing1.65×Technology & Electronics
Jesse Plemons2.13×Movies & TV
Voter registration2.88×Politics & Society
Home staging3.1×Home & Garden
Sinaloa2.15×Travel & Leisure
Kerala3.55×Travel & Leisure
Monogram2.05×Home & Garden
Google Wallet3.36×Technology & Electronics
Staycation1.52×Home & Garden
Google Analytics2.19×Internet & Social Media
Sailor2.16×Travel & Leisure
Stamp collecting2.09×Home & Garden
Rajasthan7.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manitoba audience
TraitClusterScore
PatriotismCONSERVATISM2.46
TravellingTHRILL1.53
Urban LifestyleOPEN1.47
SpiritualityBALANCE1.43
Community OrientationOPEN1.42
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Manitoba
CountryShare
Canada59.1%
United States17.5%
Australia2.3%

See Manitoba audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Manitoba have in United States?

Manitoba has an estimated audience of 672,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Manitoba fans?

52.4% of Manitoba fans are female, 47.6% are male, with an average age of 41.2 years.

Which brands do Manitoba fans like most?

Manitoba fans show strongest brand affinity for Mothercare (7.36×), Minnesota (2.7×), and Dog breed (1.66×) over the country average.

Where do Manitoba fans live in United States?

Manitoba fans in United States are most concentrated in California (reach 65,733), Texas (reach 49,072), and Florida (reach 38,284). These three regions account for the largest share of the active audience.

What other brands do Manitoba fans also like?

Beyond Manitoba itself, the audience over-indexes on Minnesota (2.7×), Dog breed (1.66×), Nationality (2.15×), and Alaska (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manitoba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.