A data profile of the people who buy, follow and care about Mao Zedong in United States — modelled from more than twelve digital signal sources. Mao Zedong has an estimated audience of 1,857,748 people in United States.
The average Mao Zedong fan in United States is 42.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Sustainable energy, FedEx, Renewable energy, with strongest over-indexing on Sustainable energy (12.83× the country average).
Demographically, the Mao Zedong audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mao Zedong fan in United States is more male, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Mao Zedong profile in United States.
38.1% are female, 61.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 42.7 |
| Estimated audience size | 1,857,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 20% | |
| 50+ | 34% |
of the worldwide Mao Zedong audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.6% |
| Germany | 10.7% |
| United Kingdom | 5.6% |
Where the Mao Zedong audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~300K | 1.44× | |
| 02 | Georgia | ~80K | 1.40× | |
| 03 | New York | ~100K | 1.33× | |
| 04 | Washington | ~50K | 1.30× | |
| 05 | Massachusetts | ~50K | 1.26× | |
| 06 | Washington, District of Columbia | ~7K | 1.26× | |
| 07 | Hawaii | ~10K | 1.21× | |
| 08 | Connecticut | ~20K | 1.19× | |
| 09 | Virginia | ~50K | 1.17× | |
| 10 | Pennsylvania | ~70K | 1.13× | |
| 11 | Indiana | ~40K | 1.09× | |
| 12 | Texas | ~200K | 1.08× | |
| 13 | Nebraska | ~10K | 1.08× | |
| 14 | Oregon | ~20K | 1.07× | |
| 15 | New Jersey | ~50K | 1.06× | |
| 16 | Oklahoma | ~20K | 1.05× | |
| 17 | Utah | ~20K | 1.04× | |
| 18 | New Hampshire | ~8K | 1.04× | |
| 19 | Maryland | ~30K | 1.02× | |
| 20 | Idaho | ~9K | 1.01× | |
| 21 | Illinois | ~60K | 1.00× | |
| 22 | Rhode Island | ~6K | 1.00× | |
| 23 | Arizona | ~40K | 0.99× | |
| 24 | Minnesota | ~30K | 0.98× | |
| 25 | Kansas | ~10K | 0.98× | |
| 26 | Vermont | ~3K | 0.98× | |
| 27 | Ohio | ~60K | 0.97× | |
| 28 | North Carolina | ~50K | 0.97× | |
| 29 | Alaska | ~4K | 0.97× | |
| 30 | Colorado | ~30K | 0.96× | |
| 31 | Maine | ~6K | 0.96× | |
| 32 | North Dakota | ~4K | 0.95× | |
| 33 | Michigan | ~50K | 0.94× | |
| 34 | Kentucky | ~20K | 0.94× | |
| 35 | Nevada | ~20K | 0.94× | |
| 36 | Florida | ~100K | 0.92× | |
| 37 | Missouri | ~30K | 0.91× | |
| 38 | Tennessee | ~30K | 0.90× | |
| 39 | Montana | ~5K | 0.89× | |
| 40 | Wisconsin | ~20K | 0.87× | |
| 41 | Arkansas | ~10K | 0.87× | |
| 42 | Iowa | ~10K | 0.86× | |
| 43 | West Virginia | ~7K | 0.86× | |
| 44 | Delaware | ~4K | 0.86× | |
| 45 | New Mexico | ~8K | 0.84× | |
| 46 | Alabama | ~20K | 0.83× | |
| 47 | South Dakota | ~4K | 0.83× | |
| 48 | Louisiana | ~20K | 0.78× | |
| 49 | South Carolina | ~20K | 0.75× | |
| 50 | Mississippi | ~10K | 0.74× |
The strongest cross-interests of the Mao Zedong audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miles Teller | Movies & TV | 14.97× | ||
| 02 | ExxonMobil | Cars & Mobility | 13.33× | ||
| 03 | Sustainable energy | Home & Garden | 12.83× | ||
| 04 | Nobel Peace Prize | Politics & Society | 9.52× | ||
| 05 | Renewable energy | Business & Career | 8.77× | ||
| 06 | FedEx | Business & Career | 8.28× | ||
| 07 | Elderly care | Health | 8.16× | ||
| 08 | Lottery | Games | 5.43× | ||
| 09 | First class travel | Travel & Leisure | 4.90× | ||
| 10 | Internet & Social Media | 4.24× | |||
| 11 | Weather forecasting | Home & Garden | 4.15× | ||
| 12 | Solar energy | Home & Garden | 3.56× | ||
| 13 | Mortgage loans | Business & Career | 3.21× | ||
| 14 | Subway | Food & Beverages | 2.93× | ||
| 15 | Innovation | Business & Career | 2.93× | ||
| 16 | McDonald's | Food & Beverages | 2.62× | ||
| 17 | Internet & Social Media | 2.44× | |||
| 18 | Airbnb | Travel & Leisure | 2.18× | ||
| 19 | Internet & Social Media | 2.05× | |||
| 20 | United States Postal Service | Business & Career | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.73× | |
| Patriotism | CONSERVATISM | 2.76× | |
| Family Orientation | CONSERVATISM | 2.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Mao Zedong has an estimated audience of 1,857,748 people in United States, concentrated in California and Texas.
38.1% of Mao Zedong fans are female, 61.9% are male, with an average age of 42.7 years.
Mao Zedong fans show strongest brand affinity for Sustainable energy (12.83×), FedEx (8.28×), and Renewable energy (8.77×) over the country average.
Mao Zedong fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mao Zedong itself, the audience over-indexes on FedEx (8.28×), Renewable energy (8.77×), Miles Teller (14.97×), and Mortgage loans (3.21×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mao Zedong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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