Rascasse Audience Intelligence

Māori language Audience in United States

A data profile of the people who buy, follow and care about Māori language in United States — modelled from more than twelve digital signal sources. Māori language has an estimated audience of 936,732 people in United States.

#63among Language in United States#8890among Topic in United States#1462in Politics & Society

The average Māori language fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, International education, Renewable energy, with strongest over-indexing on Sustainable energy (5.91× the country average).

Demographically, the Māori language audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Māori language fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Māori language profile in United States.

Audience size
937K
in United States
Gender
52.3%♀
47.7% male
Age
37.7
average years
Country rank
#24733
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Māori language fans

52.3% are female, 47.7% are male, average age 37.7.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Māori language audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.7
Estimated audience size936,732
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Māori language audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Māori language audience comes from United States.

Worldwide audience distribution share by country for Māori language
CountryShare
New Zealand32.5%
Australia18.4%
United States14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Māori language audience in United States is strongest.

Fig. 05

Top regions by affinity

Māori language fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.33×
02Washington, District of Columbia~4K1.34×
03Washington~20K1.30×
04California~100K1.19×
05Oregon~10K1.19×
06Alaska~2K1.17×
07Utah~9K1.10×
08Vermont~2K1.10×
09Massachusetts~20K1.09×
10New York~60K1.07×
11Virginia~20K1.07×
12Maryland~20K1.05×
13Nevada~9K1.01×
14New Hampshire~4K1.01×
15Connecticut~9K1.00×
16Idaho~5K0.99×
17Maine~3K0.99×
18Rhode Island~3K0.99×
19New Jersey~20K0.97×
20Colorado~10K0.97×
21South Dakota~2K0.97×
22Florida~60K0.95×
23Arizona~20K0.95×
24Montana~2K0.95×
25New Mexico~4K0.94×
26Illinois~30K0.93×
27Georgia~30K0.91×
28North Carolina~30K0.91×
29Missouri~10K0.91×
30Minnesota~10K0.91×
31Kentucky~10K0.91×
32Michigan~20K0.90×
33Texas~70K0.89×
34Oklahoma~9K0.89×
35Tennessee~20K0.88×
36West Virginia~4K0.88×
37Delaware~2K0.88×
38North Dakota~2K0.88×
39Arkansas~7K0.87×
40Pennsylvania~30K0.86×
41Kansas~6K0.86×
42Louisiana~10K0.85×
43Indiana~10K0.84×
44South Carolina~10K0.84×
45Nebraska~4K0.83×
46Ohio~20K0.82×
47Wisconsin~10K0.82×
48Alabama~10K0.82×
49Iowa~6K0.81×
50Mississippi~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Māori language, United States
0.79×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Māori language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Māori language audience
#·InterestCategoryAffinity×
01International educationBusiness & Career14.42×
02malwarebytesTechnology & Electronics14.42×
03Rick AstleyMusic & Radio14.42×
04Janie and JackShopping11.96×
05Nick OffermanMovies & TV8.47×
06Berlin WallTravel & Leisure8.02×
07Sustainable energyHome & Garden5.91×
08Renewable energyBusiness & Career5.09×
09Web serverTechnology & Electronics5.05×
10New ZealandTravel & Leisure4.85×
11Bath and BodyworksShopping4.30×
12Weather forecastingHome & Garden3.83×
13Solar energyHome & Garden3.33×
14FedExBusiness & Career3.22×
15Discount storesShopping2.64×
16Mortgage loansBusiness & Career2.58×
17SubwayFood & Beverages2.13×
18AirbnbTravel & Leisure1.93×
19McDonald'sFood & Beverages1.90×
20PinterestInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Māori language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Māori language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.10×
Quality AwarenessPREMIUM2.40×
Convenience OrientationPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Māori language audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Māori language have in United States?

Māori language has an estimated audience of 936,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Māori language fans?

52.3% of Māori language fans are female, 47.7% are male, with an average age of 37.7 years.

03

Which brands do Māori language fans like most?

Māori language fans show strongest brand affinity for Sustainable energy (5.91×), International education (14.42×), and Renewable energy (5.09×) over the country average.

04

Where do Māori language fans live in United States?

Māori language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Māori language fans also like?

Beyond Māori language itself, the audience over-indexes on International education (14.42×), Renewable energy (5.09×), Bath and Bodyworks (4.3×), and Mortgage loans (2.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Māori language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Māori language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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