Māori language Audience in United States

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Māori language has an estimated audience of 936,732 people in United States. 52.3% are female, 47.7% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Product design, JDSU, Minnesota, Home equity.

The average Māori language fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Product design, JDSU, with strongest over-indexing on Queens College, City University of New York (14.42× the country average). Demographically, the Māori language audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Māori language fans

Demographic split for Māori language audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.7
Estimated audience size936,732

Audience persona

The typical Māori language fan in United States is balanced, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Māori language in United States
RegionReachAffinity
California129,2801.25×
Texas76,3400.95×
Florida61,5750.97×
New York59,0221.13×
Illinois30,3000.97×
Pennsylvania27,8220.88×
Georgia27,0150.94×
North Carolina26,7490.95×
Virginia25,3911.11×
Washington25,3591.35×
Ohio24,0980.84×
New Jersey23,8871×
Michigan22,5420.92×
Massachusetts20,7821.13×
Arizona18,3140.96×
Maryland16,9591.05×
Tennessee16,4640.88×
Colorado14,7801×
Indiana14,5400.85×
Hawaii13,9833.47×
Missouri13,9170.92×
Oregon13,0001.21×
Minnesota12,3840.92×
South Carolina11,8370.84×
Wisconsin11,3430.8×
Kentucky10,6270.9×
Alabama10,4430.8×
Louisiana9,9230.82×
Utah9,4341.12×
Connecticut9,4061×
Nevada9,2281.02×
Oklahoma9,1900.88×
Arkansas6,4420.83×
Kansas6,2090.84×
Iowa5,8950.76×
Mississippi5,3320.69×
Idaho4,5480.97×
New Mexico4,2260.9×
Washington, District of Columbia3,8591.37×
New Hampshire3,6380.99×
Nebraska3,5740.76×
West Virginia3,3970.78×
Maine3,2520.97×
Rhode Island2,8040.94×
Alaska2,3591.18×
Montana2,3020.89×
Delaware2,0670.8×
South Dakota1,9690.91×
Vermont1,8051.1×
North Dakota1,3840.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Māori language audience
BrandAffinityCategory
Queens College, City University of New York14.42×Business & Career
Product design3.21×Business & Career
JDSU4.62×Business & Career
Minnesota2.26×Travel & Leisure
Home equity1.76×Home & Garden
Pro-Ject3.52×Music & Radio
Electrolyte3.86×Health
Nationality1.71×Politics & Society
Staycation2.63×Home & Garden
Israel1.68×Travel & Leisure
3D printing1.7×Technology & Electronics
Iwi14.42×
Bank account1.54×Business & Career
Home staging3.23×Home & Garden
Voter registration2.68×Politics & Society
James Madison University6.91×Business & Career
Nebraska Cornhuskers football1.95×Sports
Stamp collecting2.55×Home & Garden
Isometric exercise4.62×Sports
UK garage2.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Māori language audience
TraitClusterScore
Quality AwarenessPREMIUM2.29
PatriotismCONSERVATISM1.93
Pet OwnershipJOY1.42
Risk AppetiteTHRILL1.4
TraditionCONSERVATISM1.37
SpiritualityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Māori language
CountryShare
New Zealand32.5%
Australia18.4%
United States14.3%

See Māori language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Māori language have in United States?

Māori language has an estimated audience of 936,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Māori language fans?

52.3% of Māori language fans are female, 47.7% are male, with an average age of 37.7 years.

Which brands do Māori language fans like most?

Māori language fans show strongest brand affinity for Queens College, City University of New York (14.42×), Product design (3.21×), and JDSU (4.62×) over the country average.

Where do Māori language fans live in United States?

Māori language fans in United States are most concentrated in California (reach 129,280), Texas (reach 76,340), and Florida (reach 61,575). These three regions account for the largest share of the active audience.

What other brands do Māori language fans also like?

Beyond Māori language itself, the audience over-indexes on Product design (3.21×), JDSU (4.62×), Minnesota (2.26×), and Home equity (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Māori language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.