Rascasse Audience Intelligence

March of Dimes Audience in United States

A data profile of the people who buy, follow and care about March of Dimes in United States — modelled from more than twelve digital signal sources. March of Dimes has an estimated audience of 332,806 people in United States.

#26among Non-governmental organization in United States#632among NGO / Political Party in United States#649in Kids & Family

The average March of Dimes fan in United States is 35.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include YMCA, Eva Green, Drudge Report, with strongest over-indexing on YMCA (15.33× the country average).

Demographically, the March of Dimes audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical March of Dimes fan in United States is more female, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for YMCA.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the March of Dimes profile in United States.

Audience size
333K
in United States
Gender
85.9%♀
14.1% male
Age
35.9
average years
Country rank
#45825
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of March of Dimes fans

85.9% are female, 14.1% are male, average age 35.9.

Fig. 02

Gender split

85.9%
Female
14.1%
Male
Demographic split for March of Dimes audience in United States
MetricValue
Female85.9%
Male14.1%
Average age35.9
Estimated audience size332,806
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the March of Dimes audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3923%
40-4913%
50+14%
Fig. 04

Worldwide distribution

97.7%

of the worldwide March of Dimes audience comes from United States.

Worldwide audience distribution share by country for March of Dimes
CountryShare
United States97.7%
Japan0.5%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the March of Dimes audience in United States is strongest.

Fig. 05

Top regions by affinity

March of Dimes fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.90×
02South Carolina~9K1.79×
03Alabama~7K1.46×
04Virginia~10K1.43×
05Maryland~8K1.39×
06Georgia~10K1.36×
07Pennsylvania~10K1.31×
08North Carolina~10K1.27×
09Massachusetts~8K1.18×
10Hawaii~2K1.16×
11Kentucky~5K1.11×
12Illinois~10K1.09×
13Tennessee~7K1.09×
14Louisiana~5K1.08×
15Missouri~6K1.07×
16Texas~30K1.03×
17Delaware<1K1.02×
18Oklahoma~4K1.01×
19Connecticut~3K1.01×
20Rhode Island~1K1.01×
21Florida~20K1.00×
22New Jersey~8K1.00×
23Ohio~10K0.99×
24Wisconsin~5K0.99×
25New York~20K0.97×
26Mississippi~3K0.96×
27Nebraska~2K0.96×
28Arkansas~3K0.95×
29Vermont<1K0.95×
30Maine~1K0.94×
31Kansas~2K0.89×
32Michigan~8K0.88×
33New Hampshire~1K0.88×
34South Dakota<1K0.88×
35Indiana~5K0.87×
36North Dakota<1K0.87×
37Alaska<1K0.86×
38West Virginia~1K0.85×
39Montana<1K0.85×
40Minnesota~4K0.83×
41Arizona~5K0.79×
42Washington~5K0.79×
43Colorado~4K0.79×
44Oregon~3K0.79×
45Iowa~2K0.79×
46New Mexico~1K0.79×
47Idaho~1K0.79×
48California~30K0.75×
49Utah~2K0.67×
50Nevada~2K0.63×
Fig. 06

Affinity by region

Affinity by region — March of Dimes, United States
0.63×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the March of Dimes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for March of Dimes audience
#·InterestCategoryAffinity×
01YMCAPolitics & Society15.33×
02Eva GreenMovies & TV15.33×
03Nick LacheyMovies & TV15.33×
04Stitch!Movies & TV4.78×
05Drudge ReportSports4.69×
06Baby foodKids & Family3.67×
07Non-alcoholic beverageFood & Beverages3.57×
08Child developmentBusiness & Career3.05×
09Renewable energyBusiness & Career2.68×
10New York PostNews2.68×
11Diaper bagKids & Family2.63×
12Sustainable energyHome & Garden2.53×
13Britney SpearsMusic & Radio2.25×
14Charitable organizationPolitics & Society2.24×
15GeneticsKids & Family1.80×
16Nonprofit organizationPolitics & Society1.79×
17IKEAHome & Garden1.74×
18Planet FitnessSports1.62×
19Pizza HutFood & Beverages1.58×
20Trader Joe'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the March of Dimes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by March of Dimes audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.80×
IndulgenceJOY1.48×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by March of Dimes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Design AffinityPREMIUM0.88×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does March of Dimes have in United States?

March of Dimes has an estimated audience of 332,806 people in United States, concentrated in Texas and California.

02

What is the gender split and age of March of Dimes fans?

85.9% of March of Dimes fans are female, 14.1% are male, with an average age of 35.9 years.

03

Which brands do March of Dimes fans like most?

March of Dimes fans show strongest brand affinity for YMCA (15.33×), Eva Green (15.33×), and Drudge Report (4.69×) over the country average.

04

Where do March of Dimes fans live in United States?

March of Dimes fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do March of Dimes fans also like?

Beyond March of Dimes itself, the audience over-indexes on Eva Green (15.33×), Drudge Report (4.69×), Nick Lachey (15.33×), and Baby food (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See March of Dimes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for March of Dimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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