March of Dimes Audience in United States

March of Dimes logo

March of Dimes has an estimated audience of 332,660 people in United States. 85.9% are female, 14.1% are male, average age 35.9. Top regions: Texas, California, Florida. Top brand affinities: Product design, Goop, Historic site, Governor of Michigan, Fairy godmother.

The average March of Dimes fan in United States is 35.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, Goop, Historic site, with strongest over-indexing on Product design (2.95× the country average). Demographically, the March of Dimes audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of March of Dimes fans

Demographic split for March of Dimes audience in United States
MetricValue
Female85.9%
Male14.1%
Average age35.9
Estimated audience size332,660

Audience persona

The typical March of Dimes fan in United States is more female, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for March of Dimes in United States
RegionReachAffinity
Texas31,5591.1×
California30,7780.84×
Florida23,5081.04×
New York20,4401.1×
Pennsylvania14,7691.32×
Georgia14,1841.38×
North Carolina13,4961.35×
Illinois12,6501.14×
Virginia12,2211.51×
Ohio10,8611.06×
New Jersey9,0821.07×
South Carolina8,8721.77×
Maryland8,3561.46×
Massachusetts8,0971.24×
Michigan7,8380.9×
Tennessee7,4151.11×
Alabama6,6921.44×
Missouri5,6981.06×
Washington5,4230.81×
Indiana5,2770.87×
Arizona5,1730.76×
Louisiana4,7981.12×
Kentucky4,7151.13×
Wisconsin4,6380.93×
Minnesota4,1330.87×
Colorado4,0020.76×
Oklahoma3,7471.01×
Connecticut3,5211.06×
Washington, District of Columbia3,1393.14×
Oregon2,9670.78×
Arkansas2,3290.85×
Mississippi2,1990.8×
Kansas2,1930.84×
Iowa1,9840.72×
Hawaii1,7251.21×
Nevada1,6310.51×
Nebraska1,5660.94×
Utah1,5460.52×
New Mexico1,1430.69×
Rhode Island1,1331.07×
West Virginia1,0750.69×
Maine1,0660.89×
New Hampshire1,0360.79×
Idaho1,0060.6×
Delaware8950.98×
Montana6320.68×
Vermont4810.82×
South Dakota4680.61×
North Dakota4090.6×
Alaska4040.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for March of Dimes audience
BrandAffinityCategory
Product design2.95×Business & Career
Goop6.52×Internet & Social Media
Historic site4.98×Arts & Culture
Governor of Michigan7.67×Politics & Society
Fairy godmother7.09×Literature
Vocal harmony4.2×Music & Radio
Saving2.58×Business & Career
headspace7.34×Health
Grinch3.12×Movies & TV
Wok5.04×Food & Beverages
Mathcore5.9×Music & Radio
Mothercare2.3×Kids & Family
Throne of Glass5.11×Literature
Hibachi5.38×Food & Beverages
JDSU2.08×Business & Career
Jesse Plemons2.23×Movies & TV
UK garage3.51×Music & Radio
Grace Slick5.52×Music & Radio
Google Home4.06×Technology & Electronics
Cherish (group)6.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by March of Dimes audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
Community OrientationOPEN1.4
Price SensitivityPREMIUM1.28
SustainabilityBALANCE1.27
IndulgenceJOY1.25
CreativityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for March of Dimes
CountryShare
United States97.8%
Japan0.4%
United Kingdom0.4%

See March of Dimes audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does March of Dimes have in United States?

March of Dimes has an estimated audience of 332,660 people in United States, concentrated in Texas and California.

What is the gender split and age of March of Dimes fans?

85.9% of March of Dimes fans are female, 14.1% are male, with an average age of 35.9 years.

Which brands do March of Dimes fans like most?

March of Dimes fans show strongest brand affinity for Product design (2.95×), Goop (6.52×), and Historic site (4.98×) over the country average.

Where do March of Dimes fans live in United States?

March of Dimes fans in United States are most concentrated in Texas (reach 31,559), California (reach 30,778), and Florida (reach 23,508). These three regions account for the largest share of the active audience.

What other brands do March of Dimes fans also like?

Beyond March of Dimes itself, the audience over-indexes on Goop (6.52×), Historic site (4.98×), Governor of Michigan (7.67×), and Fairy godmother (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for March of Dimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.