March of Dimes Audience in United States
March of Dimes has an estimated audience of 332,660 people in United States. 85.9% are female, 14.1% are male, average age 35.9. Top regions: Texas, California, Florida. Top brand affinities: YMCA, Google Maps, Indeed.com, Capital One, Google News.
The average March of Dimes fan in United States is 35.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include YMCA, Google Maps, Indeed.com, with strongest over-indexing on YMCA (18.45× the country average). Demographically, the March of Dimes audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: NGO / Political Party · Subtype: Non-governmental organization
Demographics of March of Dimes fans
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 35.9 |
| Estimated audience size | 332,660 |
Audience persona
The typical March of Dimes fan in United States is more female, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for YMCA.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 31,559 | 1.1× |
| California | 30,778 | 0.84× |
| Florida | 23,508 | 1.04× |
| New York | 20,440 | 1.1× |
| Pennsylvania | 14,769 | 1.32× |
| Georgia | 14,184 | 1.38× |
| North Carolina | 13,496 | 1.35× |
| Illinois | 12,650 | 1.14× |
| Virginia | 12,221 | 1.51× |
| Ohio | 10,861 | 1.06× |
| New Jersey | 9,082 | 1.07× |
| South Carolina | 8,872 | 1.77× |
| Maryland | 8,356 | 1.46× |
| Massachusetts | 8,097 | 1.24× |
| Michigan | 7,838 | 0.9× |
| Tennessee | 7,415 | 1.11× |
| Alabama | 6,692 | 1.44× |
| Missouri | 5,698 | 1.06× |
| Washington | 5,423 | 0.81× |
| Indiana | 5,277 | 0.87× |
| Arizona | 5,173 | 0.76× |
| Louisiana | 4,798 | 1.12× |
| Kentucky | 4,715 | 1.13× |
| Wisconsin | 4,638 | 0.93× |
| Minnesota | 4,133 | 0.87× |
| Colorado | 4,002 | 0.76× |
| Oklahoma | 3,747 | 1.01× |
| Connecticut | 3,521 | 1.06× |
| Washington, District of Columbia | 3,139 | 3.14× |
| Oregon | 2,967 | 0.78× |
| Arkansas | 2,329 | 0.85× |
| Mississippi | 2,199 | 0.8× |
| Kansas | 2,193 | 0.84× |
| Iowa | 1,984 | 0.72× |
| Hawaii | 1,725 | 1.21× |
| Nevada | 1,631 | 0.51× |
| Nebraska | 1,566 | 0.94× |
| Utah | 1,546 | 0.52× |
| New Mexico | 1,143 | 0.69× |
| Rhode Island | 1,133 | 1.07× |
| West Virginia | 1,075 | 0.69× |
| Maine | 1,066 | 0.89× |
| New Hampshire | 1,036 | 0.79× |
| Idaho | 1,006 | 0.6× |
| Delaware | 895 | 0.98× |
| Montana | 632 | 0.68× |
| Vermont | 481 | 0.82× |
| South Dakota | 468 | 0.61× |
| North Dakota | 409 | 0.6× |
| Alaska | 404 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YMCA | 18.45× | Politics & Society |
| Google Maps | 6.84× | Internet & Social Media |
| Indeed.com | 6.19× | Business & Career |
| Capital One | 5.57× | Business & Career |
| Google News | 6.86× | News |
| Khan Academy | 9.14× | Business & Career |
| Enterprise Rent-A-Car | 6.31× | Cars & Mobility |
| Circle K | 6.71× | Shopping |
| AccuWeather | 6× | Home & Garden |
| Kendra Scott | 9.48× | Fashion & Accessoires |
| Eva Green | 15.33× | Movies & TV |
| Drudge Report | 6.01× | Sports |
| Beetlejuice | 3.89× | Movies & TV |
| Diane Keaton | 4.91× | Movies & TV |
| ICloud | 7.31× | Technology & Electronics |
| Autism Awareness | 7.19× | Health |
| DuckDuckGo | 6.87× | Internet & Social Media |
| DeviantArt | 5.03× | Internet & Social Media |
| Diabetes mellitus awareness | 4.75× | Health |
| Bruce Willis | 5.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.4 |
| Price Sensitivity | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.27 |
| Indulgence | JOY | 1.25 |
| Creativity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.8% |
| Japan | 0.4% |
| United Kingdom | 0.4% |
See March of Dimes audiences in other countries
More Non-governmental organization audiences in United States
- UNICEF (3,356,475)
- International Chamber of Commerce (1,246,246)
- Common Sense Media (1,027,106)
- Southern Poverty Law Center (986,494)
- Médecins Sans Frontières (954,417)
Frequently asked questions
How many fans does March of Dimes have in United States?
March of Dimes has an estimated audience of 332,660 people in United States, concentrated in Texas and California.
What is the gender split and age of March of Dimes fans?
85.9% of March of Dimes fans are female, 14.1% are male, with an average age of 35.9 years.
Which brands do March of Dimes fans like most?
March of Dimes fans show strongest brand affinity for YMCA (18.45×), Google Maps (6.84×), and Indeed.com (6.19×) over the country average.
Where do March of Dimes fans live in United States?
March of Dimes fans in United States are most concentrated in Texas (reach 31,559), California (reach 30,778), and Florida (reach 23,508). These three regions account for the largest share of the active audience.
What other brands do March of Dimes fans also like?
Beyond March of Dimes itself, the audience over-indexes on Google Maps (6.84×), Indeed.com (6.19×), Capital One (5.57×), and Google News (6.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for March of Dimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.