Mark Scheifele Audience in United States
Mark Scheifele has an estimated audience of 293,618 people in United States. 35.5% are female, 64.5% are male, average age 37.0. Top brand affinities: Sinaloa, Minnesota, Nebraska, Alaska, Elsword.
Top brand affinities include Sinaloa, Minnesota, Nebraska, with strongest over-indexing on Sinaloa (14.16× the country average). Demographically, the Mark Scheifele audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Mark Scheifele fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.0 |
| Estimated audience size | 293,618 |
Audience persona
The typical Mark Scheifele fan in United States is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sinaloa.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 14.16× | Travel & Leisure |
| Minnesota | 5.91× | Travel & Leisure |
| Nebraska | 8.67× | Travel & Leisure |
| Alaska | 4.23× | Travel & Leisure |
| Elsword | 23.39× | Games |
| Pro-Ject | 4.12× | Music & Radio |
| Google Analytics | 4.55× | Internet & Social Media |
| Justice | 2.59× | Politics & Society |
| Sailor | 4.13× | Travel & Leisure |
| Kerala | 5.31× | Travel & Leisure |
| JDSU | 2.27× | Business & Career |
| Bank account | 1.67× | Business & Career |
| Staycation | 2.18× | Home & Garden |
| Tuscany | 4.38× | Travel & Leisure |
| John Key | 14.68× | Politics & Society |
| Rajasthan | 10.23× | Travel & Leisure |
| Gauri Khan | 10.81× | Movies & TV |
| Home staging | 2.72× | Home & Garden |
| Corona (band) | 2.57× | Music & Radio |
| Captain America (1990 film) | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.24 |
| Sports Activity | POWER | 1.23 |
| Risk Appetite | THRILL | 1.1 |
| Sustainability | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 65.4% |
| United States | 28.6% |
| Finland | 1.0% |
See Mark Scheifele audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mark Scheifele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.