Marmalade Audience in United States
Marmalade has an estimated audience of 1,450,118 people in United States. 79.5% are female, 20.5% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Google News, AccuWeather, StubHub, Google Maps, Capital One.
The average Marmalade fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, AccuWeather, StubHub, with strongest over-indexing on Google News (19.03× the country average). Demographically, the Marmalade audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Marmalade fans
| Metric | Value |
|---|---|
| Female | 79.5% |
| Male | 20.5% |
| Average age | 42.4 |
| Estimated audience size | 1,450,118 |
Audience persona
The typical Marmalade fan in United States is more female, around 42.4 years old, with strong Creativity tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 225,488 | 1.41× |
| Texas | 133,176 | 1.07× |
| Florida | 100,006 | 1.02× |
| New York | 98,418 | 1.21× |
| Illinois | 47,372 | 0.98× |
| Georgia | 47,120 | 1.05× |
| Washington | 46,963 | 1.61× |
| Pennsylvania | 46,574 | 0.95× |
| North Carolina | 42,689 | 0.98× |
| Ohio | 40,553 | 0.91× |
| New Jersey | 37,288 | 1.01× |
| Virginia | 36,374 | 1.03× |
| Michigan | 34,510 | 0.91× |
| Massachusetts | 29,782 | 1.04× |
| Arizona | 29,440 | 0.99× |
| Tennessee | 28,183 | 0.97× |
| Indiana | 25,285 | 0.95× |
| Utah | 24,167 | 1.86× |
| Maryland | 24,088 | 0.97× |
| Colorado | 23,304 | 1.02× |
| Missouri | 22,778 | 0.97× |
| Minnesota | 20,137 | 0.97× |
| Oregon | 19,804 | 1.19× |
| Wisconsin | 19,667 | 0.9× |
| South Carolina | 18,993 | 0.87× |
| Louisiana | 18,992 | 1.02× |
| Kentucky | 17,973 | 0.99× |
| Alabama | 17,627 | 0.87× |
| Oklahoma | 16,734 | 1.04× |
| Connecticut | 14,883 | 1.02× |
| Nevada | 13,353 | 0.95× |
| Arkansas | 11,983 | 1× |
| Kansas | 10,450 | 0.91× |
| Iowa | 10,435 | 0.87× |
| Mississippi | 10,063 | 0.84× |
| Idaho | 8,001 | 1.1× |
| Nebraska | 6,620 | 0.91× |
| New Mexico | 6,463 | 0.89× |
| Hawaii | 6,406 | 1.03× |
| West Virginia | 5,581 | 0.83× |
| New Hampshire | 5,396 | 0.94× |
| Maine | 4,924 | 0.95× |
| Washington, District of Columbia | 4,706 | 1.08× |
| Rhode Island | 4,156 | 0.9× |
| Montana | 3,613 | 0.9× |
| Delaware | 3,486 | 0.87× |
| Alaska | 3,280 | 1.06× |
| South Dakota | 2,560 | 0.76× |
| Vermont | 2,253 | 0.89× |
| North Dakota | 2,173 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 19.03× | News |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Google Maps | 5.8× | Internet & Social Media |
| Capital One | 5.75× | Business & Career |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Indeed.com | 5.32× | Business & Career |
| Flickr | 12.47× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Harrison Ford | 13.71× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Diane Keaton | 7.12× | Movies & TV |
| Liam Neeson | 11.19× | Movies & TV |
| Telegram | 14.5× | Internet & Social Media |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.34 |
| Pet Ownership | JOY | 1.25 |
| Spirituality | BALANCE | 1.24 |
| Patriotism | CONSERVATISM | 1.23 |
| Design Affinity | PREMIUM | 1.21 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Italy | 14.5% |
| United Kingdom | 12.6% |
See Marmalade audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Marmalade have in United States?
Marmalade has an estimated audience of 1,450,118 people in United States, concentrated in California and Texas.
What is the gender split and age of Marmalade fans?
79.5% of Marmalade fans are female, 20.5% are male, with an average age of 42.4 years.
Which brands do Marmalade fans like most?
Marmalade fans show strongest brand affinity for Google News (19.03×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Marmalade fans live in United States?
Marmalade fans in United States are most concentrated in California (reach 225,488), Texas (reach 133,176), and Florida (reach 100,006). These three regions account for the largest share of the active audience.
What other brands do Marmalade fans also like?
Beyond Marmalade itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Google Maps (5.8×), and Capital One (5.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Marmalade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.