Rascasse Audience Intelligence

Marmalade Audience in United States

A data profile of the people who buy, follow and care about Marmalade in United States — modelled from more than twelve digital signal sources. Marmalade has an estimated audience of 1,450,118 people in United States.

#70among Sweet in United States#7415among Topic in United States#1074in Food & Beverages

The average Marmalade fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Chuck Norris, Veterinary medicine, Microwave oven, with strongest over-indexing on Chuck Norris (3.05× the country average).

Demographically, the Marmalade audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marmalade fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marmalade profile in United States.

Audience size
1.5M
in United States
Gender
79.5%♀
20.5% male
Age
42.4
average years
Country rank
#18213
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marmalade fans

79.5% are female, 20.5% are male, average age 42.4.

Fig. 02

Gender split

79.5%
Female
20.5%
Male
Demographic split for Marmalade audience in United States
MetricValue
Female79.5%
Male20.5%
Average age42.4
Estimated audience size1,450,118
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Marmalade audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4924%
50+29%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Marmalade audience comes from United States.

Worldwide audience distribution share by country for Marmalade
CountryShare
United States29.8%
Italy14.5%
United Kingdom12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marmalade audience in United States is strongest.

Fig. 05

Top regions by affinity

Marmalade fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K3.45×
02Utah~20K1.85×
03Pennsylvania~90K1.75×
04California~200K1.24×
05New York~100K1.22×
06Idaho~9K1.19×
07Oregon~20K1.09×
08Alaska~3K1.04×
09Georgia~50K1.03×
10Hawaii~6K1.00×
11Massachusetts~30K0.99×
12Washington, District of Columbia~4K0.99×
13Virginia~30K0.98×
14Kentucky~20K0.98×
15Connecticut~10K0.98×
16Texas~100K0.97×
17Louisiana~20K0.97×
18Oklahoma~20K0.97×
19Arkansas~10K0.96×
20New Jersey~40K0.95×
21Maine~5K0.95×
22Florida~90K0.94×
23North Carolina~40K0.94×
24Maryland~20K0.93×
25Minnesota~20K0.93×
26Montana~4K0.93×
27Arizona~30K0.92×
28Missouri~20K0.92×
29Colorado~20K0.92×
30Nevada~10K0.92×
31New Hampshire~5K0.92×
32Rhode Island~4K0.91×
33Vermont~2K0.91×
34Illinois~40K0.90×
35Tennessee~30K0.90×
36Indiana~20K0.90×
37Delaware~4K0.90×
38West Virginia~6K0.89×
39Kansas~10K0.88×
40Nebraska~6K0.88×
41New Mexico~6K0.88×
42Ohio~40K0.87×
43Iowa~10K0.87×
44South Dakota~3K0.87×
45South Carolina~20K0.86×
46Alabama~20K0.86×
47Mississippi~10K0.86×
48Michigan~30K0.85×
49Wisconsin~20K0.85×
50North Dakota~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Marmalade, United States
0.85×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marmalade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marmalade audience
#·InterestCategoryAffinity×
01Stitch!Movies & TV5.25×
02Animal testingPolitics & Society4.39×
03Non-alcoholic beverageFood & Beverages3.19×
04Chuck NorrisMovies & TV3.05×
05Microwave ovenHome & Garden3.00×
06Veterinary medicineBusiness & Career2.54×
07ZooKids & Family2.30×
08Britney SpearsMusic & Radio2.27×
09Charitable organizationPolitics & Society2.16×
10Real propertyHome & Garden2.04×
11Vintage clothingFashion & Accessoires2.04×
12GeneticsKids & Family1.83×
13RedditInternet & Social Media1.78×
14Nonprofit organizationPolitics & Society1.77×
15IKEAHome & Garden1.76×
16Trader Joe'sShopping1.57×
17Pizza HutFood & Beverages1.56×
18SubwayFood & Beverages1.56×
19LivestockPets & Animals1.55×
20Organic foodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marmalade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marmalade audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
IndividualismJOY1.58×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marmalade audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Luxury OrientationPREMIUM0.80×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marmalade have in United States?

Marmalade has an estimated audience of 1,450,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marmalade fans?

79.5% of Marmalade fans are female, 20.5% are male, with an average age of 42.4 years.

03

Which brands do Marmalade fans like most?

Marmalade fans show strongest brand affinity for Chuck Norris (3.05×), Veterinary medicine (2.54×), and Microwave oven (3×) over the country average.

04

Where do Marmalade fans live in United States?

Marmalade fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Marmalade fans also like?

Beyond Marmalade itself, the audience over-indexes on Veterinary medicine (2.54×), Microwave oven (3×), Animal testing (4.39×), and Reddit (1.78×) compared to the United States average.

Appendix

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See Marmalade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marmalade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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