Rascasse Audience Intelligence

Marmalade Audience in Germany

A data profile of the people who buy, follow and care about Marmalade in Germany — modelled from more than twelve digital signal sources. Marmalade has an estimated audience of 241,882 people in Germany.

#64among Sweet in Germany#6837among Topic in Germany#968in Food & Beverages

The average Marmalade fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Armedangels, Muffin, Non-alcoholic beverage, with strongest over-indexing on Armedangels (14.25× the country average).

Demographically, the Marmalade audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Marmalade fan in Germany is more female, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Armedangels.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marmalade profile in Germany.

Audience size
242K
in Germany
Gender
63.0%♀
37.0% male
Age
36.3
average years
Country rank
#20103
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marmalade fans

63.0% are female, 37.0% are male, average age 36.3.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Marmalade audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age36.3
Estimated audience size241,882
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Marmalade audience in Germany
Age bracketShare%
16-1920%
20-2928%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Marmalade audience comes from Germany.

Worldwide audience distribution share by country for Marmalade
CountryShare
United States29.8%
Italy14.5%
United Kingdom12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marmalade audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marmalade fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~6K1.20×
02Niedersachsen~30K1.18×
03Thüringen~7K1.14×
04Sachsen-Anhalt~7K1.10×
05Hessen~20K1.05×
06Sachsen~10K1.05×
07Nordrhein-Westfalen~50K1.04×
08Schleswig-Holstein~9K1.04×
09Rheinland-Pfalz~10K1.00×
10Brandenburg~8K1.00×
11Hamburg~5K0.99×
12Saarland~3K0.93×
13Bayern~30K0.89×
14Baden-Württemberg~30K0.89×
15Bremen~2K0.87×
16Berlin~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Marmalade, Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marmalade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marmalade audience
#·InterestCategoryAffinity×
01ArmedangelsFashion & Accessoires14.25×
02MuffinFood & Beverages10.04×
03Frozen foodFood & Beverages8.26×
04TefalHome & Garden7.89×
05Non-alcoholic beverageFood & Beverages7.66×
06Mineral waterFood & Beverages7.06×
07AnkerkrautFood & Beverages6.74×
08NordseeFood & Beverages5.93×
09Isabel MarantFashion & Accessoires5.72×
10Michael Patrick KellyMusic & Radio4.87×
11Political scienceBusiness & Career4.06×
12Maite KellyMusic & Radio3.94×
13Hape KerkelingMovies & TV3.47×
14Alles was zähltMovies & TV2.84×
15Garden centreHome & Garden2.52×
16FocusNews2.46×
17Netto Marken-DiscountShopping2.24×
18TchiboShopping2.12×
19TagesschauMovies & TV2.10×
20DeichmannShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marmalade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marmalade audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
IndulgenceJOY1.62×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marmalade audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
PatriotismCONSERVATISM0.70×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marmalade have in Germany?

Marmalade has an estimated audience of 241,882 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Marmalade fans?

63.0% of Marmalade fans are female, 37.0% are male, with an average age of 36.3 years.

03

Which brands do Marmalade fans like most?

Marmalade fans show strongest brand affinity for Armedangels (14.25×), Muffin (10.04×), and Non-alcoholic beverage (7.66×) over the country average.

04

Where do Marmalade fans live in Germany?

Marmalade fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Marmalade fans also like?

Beyond Marmalade itself, the audience over-indexes on Muffin (10.04×), Non-alcoholic beverage (7.66×), Nordsee (5.93×), and Tagesschau (2.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Marmalade audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marmalade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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