Marmalade Audience in Germany
Marmalade has an estimated audience of 241,882 people in Germany. 63.0% are female, 37.0% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Muffin, Pets, Netto Marken-Discount, Nordsee.
The average Marmalade fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Muffin, Pets, with strongest over-indexing on Tagesschau (2.38× the country average). Demographically, the Marmalade audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Marmalade fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 36.3 |
| Estimated audience size | 241,882 |
Audience persona
The typical Marmalade fan in Germany is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,310 | 1.1× |
| Bayern | 34,121 | 0.88× |
| Baden-Württemberg | 30,523 | 0.92× |
| Niedersachsen | 29,696 | 1.26× |
| Hessen | 20,921 | 1.14× |
| Rheinland-Pfalz | 12,659 | 1.04× |
| Sachsen | 11,480 | 0.97× |
| Schleswig-Holstein | 9,289 | 1.07× |
| Berlin | 8,575 | 0.79× |
| Brandenburg | 6,982 | 0.93× |
| Sachsen-Anhalt | 6,707 | 1.07× |
| Thüringen | 6,212 | 1.01× |
| Hamburg | 5,753 | 1.05× |
| Mecklenburg-Vorpommern | 4,808 | 1.04× |
| Saarland | 2,606 | 0.88× |
| Bremen | 1,743 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.38× | Movies & TV |
| Muffin | 8.47× | Food & Beverages |
| Pets | 1.8× | Pets & Animals |
| Netto Marken-Discount | 2.16× | Shopping |
| Nordsee | 4.92× | Food & Beverages |
| Catering | 4.39× | Food & Beverages |
| Tchibo | 2.88× | Shopping |
| Cat food | 3.22× | Pets & Animals |
| Fressnapf | 3.26× | Shopping |
| IKEA | 1.75× | Home & Garden |
| Focus | 2.92× | News |
| Obi (store) | 1.73× | Shopping |
| Automobiles | 1.65× | Cars & Mobility |
| Ryanair | 2.04× | Travel & Leisure |
| Deichmann | 2× | Shopping |
| QVC | 2.65× | Movies & TV |
| Do it yourself (DIY) | 1.71× | Home & Garden |
| Aral AG | 1.84× | Cars & Mobility |
| Western Union | 3.02× | Business & Career |
| Ernsting's family | 2.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.05 |
| Healthy Lifestyle | BALANCE | 1.84 |
| Indulgence | JOY | 1.79 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Sports Activity | POWER | 1.69 |
| Convenience Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Italy | 14.5% |
| United Kingdom | 12.6% |
See Marmalade audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Marmalade have in Germany?
Marmalade has an estimated audience of 241,882 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marmalade fans?
63.0% of Marmalade fans are female, 37.0% are male, with an average age of 36.3 years.
Which brands do Marmalade fans like most?
Marmalade fans show strongest brand affinity for Tagesschau (2.38×), Muffin (8.47×), and Pets (1.8×) over the country average.
Where do Marmalade fans live in Germany?
Marmalade fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,310), Bayern (reach 34,121), and Baden-Württemberg (reach 30,523). These three regions account for the largest share of the active audience.
What other brands do Marmalade fans also like?
Beyond Marmalade itself, the audience over-indexes on Muffin (8.47×), Pets (1.8×), Netto Marken-Discount (2.16×), and Nordsee (4.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marmalade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.