Matching game Audience in United States

Matching game logo

Matching game has an estimated audience of 499,010 people in United States. 49.9% are female, 50.1% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Grinch, Vocal harmony, Grace Slick.

The average Matching game fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Matching game audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Matching game fans

Demographic split for Matching game audience in United States
MetricValue
Female49.9%
Male50.1%
Average age33.2
Estimated audience size499,010

Audience persona

The typical Matching game fan in United States is balanced, around 33.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Matching game in United States
RegionReachAffinity
California42,8920.78×
Texas32,4580.76×
Florida32,0360.95×
New York26,5960.95×
Pennsylvania22,4001.33×
Ohio19,0161.24×
Illinois17,2471.04×
Michigan15,2841.17×
North Carolina15,2041.01×
New Jersey14,9761.18×
Georgia13,6080.89×
Indiana12,8021.4×
Virginia11,4290.94×
Wisconsin11,2971.5×
Massachusetts10,7301.09×
Tennessee10,5081.05×
Missouri9,8451.22×
Minnesota9,7621.37×
Maryland8,8161.03×
Arizona8,5070.83×
Kentucky8,1131.3×
Washington8,0770.81×
South Carolina7,8051.04×
Alabama7,5511.08×
Louisiana7,0631.1×
Colorado5,7830.74×
Oklahoma5,4720.99×
Connecticut5,1951.04×
Iowa4,9561.21×
Oregon4,5620.8×
Arkansas4,3991.07×
Mississippi4,1881.02×
Kansas4,1181.05×
Utah3,7050.83×
Nevada3,3260.69×
Nebraska3,1771.27×
West Virginia2,9631.28×
Idaho2,0140.8×
New Hampshire1,9100.97×
Rhode Island1,8341.15×
Maine1,8111.01×
Delaware1,6521.2×
New Mexico1,6410.66×
Hawaii1,1620.54×
South Dakota1,1430.99×
North Dakota1,1011.07×
Montana1,0260.74×
Washington, District of Columbia9100.61×
Vermont7410.85×
Alaska6020.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matching game audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop15.47×Internet & Social Media
Grinch9.46×Movies & TV
Vocal harmony9.24×Music & Radio
Grace Slick15.02×Music & Radio
Wok10.45×Food & Beverages
Governor of Michigan11.51×Politics & Society
Hibachi10.51×Food & Beverages
Google Home8.35×Technology & Electronics
La Jolla10.97×Travel & Leisure
No Escape (1994 film)12.93×Movies & TV
El Paso County, Colorado14.08×Travel & Leisure
headspace9.31×Health
Hipster8.98×Politics & Society
TV Fanatic9.47×Movies & TV
Cherish (group)9.08×Music & Radio
Hardik Pandya12×Sports
Hickok4513.54×Internet & Social Media
Fairy godmother5.52×Literature
Ira Glass12.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matching game audience
TraitClusterScore
Price SensitivityPREMIUM1.28
Luxury OrientationPREMIUM1.19
ExtroversionTHRILL1.15
Risk AppetiteTHRILL1.13
Social Media UsageJOY1.11
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Matching game
CountryShare
United States33.8%
Germany8.8%
Italy6.6%

See Matching game audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Matching game have in United States?

Matching game has an estimated audience of 499,010 people in United States, concentrated in California and Texas.

What is the gender split and age of Matching game fans?

49.9% of Matching game fans are female, 50.1% are male, with an average age of 33.2 years.

Which brands do Matching game fans like most?

Matching game fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (15.47×), and Grinch (9.46×) over the country average.

Where do Matching game fans live in United States?

Matching game fans in United States are most concentrated in California (reach 42,892), Texas (reach 32,458), and Florida (reach 32,036). These three regions account for the largest share of the active audience.

What other brands do Matching game fans also like?

Beyond Matching game itself, the audience over-indexes on Goop (15.47×), Grinch (9.46×), Vocal harmony (9.24×), and Grace Slick (15.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matching game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.