Rascasse Audience Intelligence

Matching game Audience in United States

A data profile of the people who buy, follow and care about Matching game in United States — modelled from more than twelve digital signal sources. Matching game has an estimated audience of 499,010 people in United States.

#73among Gaming genre in United States#11398among Topic in United States#811in Games

The average Matching game fan in United States is 33.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Puzzle video games, Pinterest, Cooking, with strongest over-indexing on Puzzle video games (6.56× the country average).

Demographically, the Matching game audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Matching game fan in United States is balanced, around 33.2 years old, with strong Need for Security tendencies and a notable affinity for Puzzle video games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matching game profile in United States.

Audience size
499K
in United States
Gender
49.9%♀
50.1% male
Age
33.2
average years
Country rank
#36691
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matching game fans

49.9% are female, 50.1% are male, average age 33.2.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Matching game audience in United States
MetricValue
Female49.9%
Male50.1%
Average age33.2
Estimated audience size499,010
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Matching game audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3918%
40-4913%
50+12%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Matching game audience comes from United States.

Worldwide audience distribution share by country for Matching game
CountryShare
United States33.7%
Germany8.8%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matching game audience in United States is strongest.

Fig. 05

Top regions by affinity

Matching game fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~6K1.41×
02Arkansas~6K1.36×
03Wisconsin~10K1.32×
04Pennsylvania~20K1.27×
05Indiana~10K1.27×
06Minnesota~9K1.24×
07Kentucky~8K1.24×
08Missouri~10K1.23×
09Nebraska~3K1.23×
10Ohio~20K1.18×
11Iowa~5K1.18×
12Michigan~20K1.16×
13West Virginia~3K1.16×
14New Jersey~10K1.13×
15Delaware~2K1.10×
16Louisiana~7K1.08×
17Kansas~4K1.08×
18North Dakota~1K1.08×
19New Hampshire~2K1.07×
20Massachusetts~10K1.06×
21Alabama~7K1.06×
22Maine~2K1.06×
23Rhode Island~2K1.05×
24Connecticut~5K1.04×
25Tennessee~10K1.03×
26South Carolina~8K1.03×
27Oklahoma~6K1.02×
28South Dakota~1K1.02×
29Illinois~20K1.00×
30North Carolina~10K0.99×
31Vermont<1K0.99×
32New York~30K0.95×
33Maryland~8K0.94×
34Georgia~10K0.93×
35Virginia~10K0.89×
36Idaho~2K0.88×
37Oregon~5K0.87×
38Florida~30K0.86×
39Montana~1K0.84×
40Arizona~8K0.83×
41Utah~4K0.83×
42Alaska<1K0.82×
43Washington~8K0.80×
44Nevada~4K0.77×
45New Mexico~2K0.76×
46California~40K0.74×
47Texas~30K0.74×
48Hawaii~2K0.74×
49Colorado~6K0.72×
50Washington, District of Columbia~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Matching game, United States
0.71×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matching game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matching game audience
#·InterestCategoryAffinity×
01Coloring bookKids & Family8.99×
02Puzzle video gamesGames6.56×
03SolitaireGames5.90×
04Weather forecastingHome & Garden4.53×
05Card gamesGames3.80×
06Mobile gameGames2.97×
07PinterestInternet & Social Media2.76×
08Beauty salonsBeauty & Wellness2.51×
09RedditInternet & Social Media2.50×
10Burger KingFood & Beverages2.45×
11WalmartShopping2.32×
12RecipesFood & Beverages2.22×
13CouponsShopping2.13×
14EBayShopping2.06×
15CookingFood & Beverages2.04×
16SmartphonesTechnology & Electronics2.00×
17XInternet & Social Media1.92×
18MedicineBusiness & Career1.85×
19Home improvementHome & Garden1.80×
20Alcoholic beveragesFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matching game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matching game audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
PatriotismCONSERVATISM1.54×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matching game audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.54×
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matching game have in United States?

Matching game has an estimated audience of 499,010 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Matching game fans?

49.9% of Matching game fans are female, 50.1% are male, with an average age of 33.2 years.

03

Which brands do Matching game fans like most?

Matching game fans show strongest brand affinity for Puzzle video games (6.56×), Pinterest (2.76×), and Cooking (2.04×) over the country average.

04

Where do Matching game fans live in United States?

Matching game fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Matching game fans also like?

Beyond Matching game itself, the audience over-indexes on Pinterest (2.76×), Cooking (2.04×), Solitaire (5.9×), and Walmart (2.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Matching game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Matching game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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