Matt Lauer Audience in United States
Matt Lauer has an estimated audience of 1,505,704 people in United States. 78.3% are female, 21.7% are male, average age 49.7. Top regions: California, Texas, New York. Top brand affinities: AccuWeather, StubHub, Robert Redford, DocuSign, OpenTable.
The average Matt Lauer fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AccuWeather, StubHub, Robert Redford, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Matt Lauer audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Matt Lauer fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 49.7 |
| Estimated audience size | 1,505,704 |
Audience persona
The typical Matt Lauer fan in United States is more female, around 49.7 years old, with strong Family Orientation tendencies and a notable affinity for AccuWeather.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 135,395 | 0.82× |
| Texas | 103,257 | 0.8× |
| New York | 101,803 | 1.21× |
| Florida | 98,804 | 0.97× |
| Pennsylvania | 56,215 | 1.11× |
| Illinois | 51,860 | 1.03× |
| Ohio | 51,289 | 1.11× |
| North Carolina | 43,543 | 0.96× |
| New Jersey | 42,511 | 1.11× |
| Virginia | 42,069 | 1.15× |
| Massachusetts | 39,189 | 1.32× |
| Michigan | 39,019 | 0.99× |
| Georgia | 38,621 | 0.83× |
| Tennessee | 31,962 | 1.06× |
| Washington | 28,988 | 0.96× |
| Indiana | 27,917 | 1.01× |
| Arizona | 26,243 | 0.85× |
| Maryland | 25,846 | 1× |
| Minnesota | 25,700 | 1.19× |
| Missouri | 24,856 | 1.02× |
| South Carolina | 24,585 | 1.09× |
| Colorado | 24,050 | 1.01× |
| Wisconsin | 22,709 | 1× |
| Kentucky | 18,474 | 0.98× |
| Connecticut | 18,374 | 1.22× |
| Alabama | 17,442 | 0.83× |
| Oregon | 16,115 | 0.93× |
| Oklahoma | 14,908 | 0.89× |
| Iowa | 14,701 | 1.19× |
| Louisiana | 14,277 | 0.74× |
| Utah | 11,440 | 0.85× |
| Arkansas | 10,821 | 0.87× |
| Nevada | 10,722 | 0.74× |
| Kansas | 10,593 | 0.89× |
| Mississippi | 10,331 | 0.83× |
| Rhode Island | 7,884 | 1.65× |
| Idaho | 7,681 | 1.02× |
| Maine | 7,569 | 1.4× |
| Nebraska | 7,419 | 0.98× |
| West Virginia | 6,920 | 0.99× |
| New Mexico | 6,415 | 0.85× |
| New Hampshire | 6,385 | 1.08× |
| Delaware | 5,648 | 1.36× |
| Washington, District of Columbia | 5,541 | 1.22× |
| Hawaii | 4,442 | 0.69× |
| Montana | 4,042 | 0.97× |
| North Dakota | 3,029 | 0.98× |
| Vermont | 2,682 | 1.01× |
| Alaska | 2,659 | 0.83× |
| South Dakota | 2,511 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| Robert Redford | 9.84× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.58× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.17 |
| Spirituality | BALANCE | 1.43 |
| Indulgence | JOY | 1.34 |
| Creativity | OPEN | 1.26 |
| Design Affinity | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.1% |
| Canada | 5.6% |
| Germany | 1.9% |
See Matt Lauer audiences in other countries
More TV personality audiences in United States
- Savannah Guthrie (25,809,631)
- Jimmy Kimmel (19,060,107)
- Kim Kardashian (14,668,216)
- Kylie Jenner (11,912,127)
- Ben Shapiro (7,119,048)
Frequently asked questions
How many fans does Matt Lauer have in United States?
Matt Lauer has an estimated audience of 1,505,704 people in United States, concentrated in California and Texas.
What is the gender split and age of Matt Lauer fans?
78.3% of Matt Lauer fans are female, 21.7% are male, with an average age of 49.7 years.
Which brands do Matt Lauer fans like most?
Matt Lauer fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and Robert Redford (9.84×) over the country average.
Where do Matt Lauer fans live in United States?
Matt Lauer fans in United States are most concentrated in California (reach 135,395), Texas (reach 103,257), and New York (reach 101,803). These three regions account for the largest share of the active audience.
What other brands do Matt Lauer fans also like?
Beyond Matt Lauer itself, the audience over-indexes on StubHub (15.69×), Robert Redford (9.84×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Matt Lauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.