Matt Lauer Audience in United States

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Matt Lauer has an estimated audience of 1,505,704 people in United States. 78.3% are female, 21.7% are male, average age 49.7. Top regions: California, Texas, New York. Top brand affinities: Mathcore, Google Home, Whataburger, Jingoism, The Historian.

The average Matt Lauer fan in United States is 49.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mathcore, Google Home, Whataburger, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Matt Lauer audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Matt Lauer fans

Demographic split for Matt Lauer audience in United States
MetricValue
Female78.3%
Male21.7%
Average age49.7
Estimated audience size1,505,704

Audience persona

The typical Matt Lauer fan in United States is more female, around 49.7 years old, with strong Family Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Matt Lauer in United States
RegionReachAffinity
California135,3950.82×
Texas103,2570.8×
New York101,8031.21×
Florida98,8040.97×
Pennsylvania56,2151.11×
Illinois51,8601.03×
Ohio51,2891.11×
North Carolina43,5430.96×
New Jersey42,5111.11×
Virginia42,0691.15×
Massachusetts39,1891.32×
Michigan39,0190.99×
Georgia38,6210.83×
Tennessee31,9621.06×
Washington28,9880.96×
Indiana27,9171.01×
Arizona26,2430.85×
Maryland25,8461×
Minnesota25,7001.19×
Missouri24,8561.02×
South Carolina24,5851.09×
Colorado24,0501.01×
Wisconsin22,7091×
Kentucky18,4740.98×
Connecticut18,3741.22×
Alabama17,4420.83×
Oregon16,1150.93×
Oklahoma14,9080.89×
Iowa14,7011.19×
Louisiana14,2770.74×
Utah11,4400.85×
Arkansas10,8210.87×
Nevada10,7220.74×
Kansas10,5930.89×
Mississippi10,3310.83×
Rhode Island7,8841.65×
Idaho7,6811.02×
Maine7,5691.4×
Nebraska7,4190.98×
West Virginia6,9200.99×
New Mexico6,4150.85×
New Hampshire6,3851.08×
Delaware5,6481.36×
Washington, District of Columbia5,5411.22×
Hawaii4,4420.69×
Montana4,0420.97×
North Dakota3,0290.98×
Vermont2,6821.01×
Alaska2,6590.83×
South Dakota2,5110.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Matt Lauer audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Whataburger2.37×Food & Beverages
Jingoism2.58×Politics & Society
The Historian16.48×Literature
Alaska1.51×Travel & Leisure
Eurail16.57×Cars & Mobility
Pillow1.56×Home & Garden
Stucco4.39×Home & Garden
Parral, Chihuahua9.06×Travel & Leisure
Étouffée10.68×Food & Beverages
Evan Tanner16.6×Sports
Brunello Cucinelli3.24×Fashion & Accessoires
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
Glasgow, Kentucky10.95×Travel & Leisure
El Hijo del Santo12.67×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.51×Sports
Necktie1.8×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Matt Lauer audience
TraitClusterScore
Family OrientationCONSERVATISM2.17
SpiritualityBALANCE1.43
IndulgenceJOY1.34
CreativityOPEN1.26
Design AffinityPREMIUM1.23
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Matt Lauer
CountryShare
United States90.1%
Canada5.6%
Germany1.9%

See Matt Lauer audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Matt Lauer have in United States?

Matt Lauer has an estimated audience of 1,505,704 people in United States, concentrated in California and Texas.

What is the gender split and age of Matt Lauer fans?

78.3% of Matt Lauer fans are female, 21.7% are male, with an average age of 49.7 years.

Which brands do Matt Lauer fans like most?

Matt Lauer fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.65×), and Whataburger (2.37×) over the country average.

Where do Matt Lauer fans live in United States?

Matt Lauer fans in United States are most concentrated in California (reach 135,395), Texas (reach 103,257), and New York (reach 101,803). These three regions account for the largest share of the active audience.

What other brands do Matt Lauer fans also like?

Beyond Matt Lauer itself, the audience over-indexes on Google Home (11.65×), Whataburger (2.37×), Jingoism (2.58×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Matt Lauer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.