Max Fried Audience in United States

Max Fried logo

Max Fried has an estimated audience of 1,396,986 people in United States. 40.5% are female, 59.5% are male, average age 35.6. Top brand affinities: Houston Astros, Kia Sportage, New York Yankees, Los Angeles Dodgers, Toyota Supra.

Top brand affinities include Houston Astros, Kia Sportage, New York Yankees, with strongest over-indexing on Houston Astros (9.49× the country average). Demographically, the Max Fried audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Max Fried fans

Demographic split for Max Fried audience in United States
MetricValue
Female40.5%
Male59.5%
Average age35.6
Estimated audience size1,396,986

Audience persona

The typical Max Fried fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Houston Astros.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Fried audience
BrandAffinityCategory
Houston Astros9.49×Sports
Kia Sportage20.61×Cars & Mobility
New York Yankees5.17×Sports
Los Angeles Dodgers6.01×Sports
Toyota Supra11.46×Cars & Mobility
MLB2.41×Sports
Boston Red Sox4.88×Sports
Honda HR-V13.92×Cars & Mobility
Hair Extensions3.16×Beauty & Wellness
Scooby-Doo2.73×Movies & TV
Pre-school playgroup15.15×Kids & Family
Los Angeles Lakers2.3×Sports
House music2.83×Music & Radio
Rick and Morty3.24×Movies & TV
FC Bayern Munich3.04×Sports
Livemusic2.24×Music & Radio
Cyberpunk 20777.73×Games
FIFA World Cup1.62×Sports
High school2.22×Business & Career
Chicago Cubs2.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Fried audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.22
Sports ActivityPOWER1.09
Early Adopter MentalityPOWER1.07
Luxury OrientationPREMIUM1.03
Social Media UsageJOY1.02
Risk AppetiteTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Max Fried
CountryShare
United States88.1%
Canada5.3%
Mexico2.1%

See Max Fried audiences in other countries

More Baseball audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Max Fried. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.