Rascasse Audience Intelligence

Mayo Clinic Audience in United States

A data profile of the people who buy, follow and care about Mayo Clinic in United States — modelled from more than twelve digital signal sources. Mayo Clinic has an estimated audience of 4,124,502 people in United States.

#33among NGO / Political Party in United States#314in Health

The average Mayo Clinic fan in United States is 45.4 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Minnesota, Arizona.

Top brand affinities include Health care, Changing Habits, Pharmacy, with strongest over-indexing on Health care (1.75× the country average).

Demographically, the Mayo Clinic audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mayo Clinic fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Health care.

Category: Health · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mayo Clinic profile in United States.

Audience size
4.1M
in United States
Gender
66.6%♀
33.4% male
Age
45.4
average years
Country rank
#7853
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mayo Clinic fans

66.6% are female, 33.4% are male, average age 45.4.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Mayo Clinic audience in United States
MetricValue
Female66.6%
Male33.4%
Average age45.4
Estimated audience size4,124,502
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Mayo Clinic audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3917%
40-4927%
50+35%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Mayo Clinic audience comes from United States.

Worldwide audience distribution share by country for Mayo Clinic
CountryShare
United States69.6%
India5.0%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mayo Clinic audience in United States is strongest.

Fig. 05

Top regions by affinity

Mayo Clinic fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~400K6.55×
02Arizona~200K2.89×
03Wisconsin~200K2.85×
04Iowa~80K2.30×
05North Dakota~20K2.21×
06South Dakota~20K2.03×
07Florida~500K1.73×
08Montana~10K1.27×
09Illinois~100K1.07×
10Nebraska~20K1.07×
11Wyoming~6K1.03×
12Kansas~30K0.99×
13New Mexico~20K0.97×
14Alaska~8K0.96×
15Missouri~60K0.94×
16Vermont~6K0.87×
17Arkansas~30K0.85×
18Indiana~60K0.83×
19Michigan~90K0.82×
20Maine~10K0.77×
21Colorado~50K0.74×
22Idaho~20K0.74×
23Kentucky~40K0.70×
24Oregon~30K0.68×
25Oklahoma~30K0.67×
26New Hampshire~10K0.67×
27Georgia~80K0.66×
28Virginia~70K0.66×
29Tennessee~50K0.65×
30South Carolina~40K0.65×
31Alabama~40K0.64×
32Washington~50K0.61×
33Mississippi~20K0.60×
34North Carolina~70K0.58×
35Massachusetts~50K0.58×
36Connecticut~20K0.58×
37West Virginia~10K0.58×
38Nevada~20K0.57×
39Utah~20K0.55×
40Hawaii~10K0.55×
41Rhode Island~7K0.54×
42New York~100K0.52×
43Pennsylvania~70K0.52×
44Ohio~60K0.52×
45Louisiana~30K0.51×
46Washington, District of Columbia~6K0.51×
47Maryland~30K0.50×
48California~200K0.48×
49Texas~200K0.47×
50New Jersey~50K0.47×
Fig. 06

Affinity by region

Affinity by region — Mayo Clinic, United States
0.47×1.00×6.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mayo Clinic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mayo Clinic audience
#·InterestCategoryAffinity×
01Changing HabitsHealth9.64×
02Cyndi LauperMusic & Radio6.85×
03Elderly careHealth6.09×
04Charli XCXMusic & Radio5.67×
05Retirement planningBusiness & Career3.33×
06Preventive healthcareHealth3.05×
07Sustainable energyHome & Garden2.89×
08Health insuranceBusiness & Career2.54×
09PharmacyBusiness & Career2.50×
10Renewable energyBusiness & Career2.41×
11Charitable organizationPolitics & Society2.31×
12GeneticsKids & Family2.15×
13Cancer awarenessHealth2.14×
14Discount storesShopping2.09×
15Ace HardwareHome & Garden1.98×
16Organic foodFood & Beverages1.82×
17Nonprofit organizationPolitics & Society1.81×
18Health careBusiness & Career1.75×
19Dollar GeneralShopping1.68×
20WalgreensShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mayo Clinic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mayo Clinic audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.38×
Career OrientationPOWER1.88×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mayo Clinic audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Early Adopter MentalityPOWER0.77×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mayo Clinic have in United States?

Mayo Clinic has an estimated audience of 4,124,502 people in United States, concentrated in Florida and Minnesota.

02

What is the gender split and age of Mayo Clinic fans?

66.6% of Mayo Clinic fans are female, 33.4% are male, with an average age of 45.4 years.

03

Which brands do Mayo Clinic fans like most?

Mayo Clinic fans show strongest brand affinity for Health care (1.75×), Changing Habits (9.64×), and Pharmacy (2.5×) over the country average.

04

Where do Mayo Clinic fans live in United States?

Mayo Clinic fans in United States are most concentrated in Florida (reach ~500K), Minnesota (reach ~400K), and Arizona (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mayo Clinic fans also like?

Beyond Mayo Clinic itself, the audience over-indexes on Changing Habits (9.64×), Pharmacy (2.5×), Nonprofit organization (1.81×), and Genetics (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Mayo Clinic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mayo Clinic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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