Mayo Clinic Audience in United States

Mayo Clinic logo

Mayo Clinic has an estimated audience of 4,036,005 people in United States. 66.6% are female, 33.4% are male, average age 45.4. Top regions: Minnesota, Florida, Arizona. Top brand affinities: Pillow, Brunello Cucinelli, Jack White, Iowa Lottery, Layne Staley.

The average Mayo Clinic fan in United States is 45.4 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Florida, Arizona. Top brand affinities include Pillow, Brunello Cucinelli, Jack White, with strongest over-indexing on Pillow (1.69× the country average). Demographically, the Mayo Clinic audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party · Subtype: Charity

Demographics of Mayo Clinic fans

Demographic split for Mayo Clinic audience in United States
MetricValue
Female66.6%
Male33.4%
Average age45.4
Estimated audience size4,036,005

Audience persona

The typical Mayo Clinic fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Mayo Clinic in United States
RegionReachAffinity
Minnesota372,2886.44×
Florida363,8641.33×
Arizona235,5932.86×
California227,7520.51×
Wisconsin184,0293.03×
Texas164,7040.47×
Illinois154,8441.15×
New York120,5810.53×
Michigan92,9220.88×
Georgia80,0790.64×
Iowa79,5532.39×
Pennsylvania72,5070.53×
North Carolina71,6550.59×
Virginia71,0200.72×
Ohio66,5650.54×
Missouri63,0650.97×
Indiana61,7390.84×
Tennessee54,9710.68×
Washington52,4370.65×
Colorado49,6230.78×
Massachusetts48,4190.61×
New Jersey48,3380.47×
South Carolina40,3930.67×
Alabama36,0230.64×
Kentucky35,8680.71×
Maryland35,2060.51×
Oregon33,3880.72×
Kansas30,3350.95×
Oklahoma29,9440.67×
Arkansas28,2560.85×
Louisiana26,0910.5×
Connecticut23,3800.58×
Nevada23,2180.59×
Nebraska21,1861.05×
New Mexico20,0960.99×
Utah19,6580.54×
South Dakota18,7072.01×
Mississippi18,6110.56×
North Dakota17,1952.07×
Idaho14,8640.73×
Montana14,2151.27×
Maine11,4410.79×
West Virginia10,0480.53×
New Hampshire9,8460.62×
Hawaii9,3800.54×
Alaska7,9180.92×
Rhode Island6,7010.52×
Washington, District of Columbia6,3990.53×
Vermont6,1070.86×
Delaware5,6710.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mayo Clinic audience
BrandAffinityCategory
Pillow1.69×Home & Garden
Brunello Cucinelli3.04×Fashion & Accessoires
Jack White1.76×Movies & TV
Iowa Lottery3.51×Games
Layne Staley2.1×Music & Radio
WKRN-TV1.99×Movies & TV
Ayrton Senna2.67×Sports
Hebe1.72×Home & Garden
Solo climbing1.64×Sports
WCCO-TV1.76×Movies & TV
Software widget3.25×Technology & Electronics
Fast Five1.75×Movies & TV
Overboard (film)1.68×Movies & TV
Hattiesburg, Mississippi2.08×Travel & Leisure
Eli Lilly1.53×Health
Tierra caliente1.59×Travel & Leisure
Al Ahly SC1.63×Sports
Vacaville, California2.04×Travel & Leisure
The Haunted2.09×Music & Radio
Further education1.77×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mayo Clinic audience
TraitClusterScore
Family OrientationCONSERVATISM2.07
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.42
Quality AwarenessPREMIUM1.25
SustainabilityBALANCE1.22
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Mayo Clinic
CountryShare
United States70.7%
India5.1%
Canada3.2%

See Mayo Clinic audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Mayo Clinic have in United States?

Mayo Clinic has an estimated audience of 4,036,005 people in United States, concentrated in Minnesota and Florida.

What is the gender split and age of Mayo Clinic fans?

66.6% of Mayo Clinic fans are female, 33.4% are male, with an average age of 45.4 years.

Which brands do Mayo Clinic fans like most?

Mayo Clinic fans show strongest brand affinity for Pillow (1.69×), Brunello Cucinelli (3.04×), and Jack White (1.76×) over the country average.

Where do Mayo Clinic fans live in United States?

Mayo Clinic fans in United States are most concentrated in Minnesota (reach 372,288), Florida (reach 363,864), and Arizona (reach 235,593). These three regions account for the largest share of the active audience.

What other brands do Mayo Clinic fans also like?

Beyond Mayo Clinic itself, the audience over-indexes on Brunello Cucinelli (3.04×), Jack White (1.76×), Iowa Lottery (3.51×), and Layne Staley (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mayo Clinic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.