Mazda Raceway Laguna Seca Audience in United States

Mazda Raceway Laguna Seca has an estimated audience of 434,894 people in United States. 17.1% are female, 82.9% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Max Verstappen, Lewis Hamilton, National Auto Sport Association.

The average Mazda Raceway Laguna Seca fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Max Verstappen, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Mazda Raceway Laguna Seca audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Mazda Raceway Laguna Seca fans

Demographic split for Mazda Raceway Laguna Seca audience in United States
MetricValue
Female17.1%
Male82.9%
Average age41.3
Estimated audience size434,894

Audience persona

The typical Mazda Raceway Laguna Seca fan in United States is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Mazda Raceway Laguna Seca in United States
RegionReachAffinity
California326,1717.84×
Texas29,8980.8×
Florida23,5820.8×
Washington15,9641.83×
Arizona15,6501.76×
New York15,3290.63×
Illinois11,7420.81×
North Carolina10,9060.83×
Indiana10,8201.36×
Nevada10,1932.42×
Ohio10,1200.76×
Michigan10,0340.88×
Georgia9,8790.74×
Oregon9,4341.89×
Pennsylvania9,2460.63×
Colorado8,9331.3×
Virginia8,5320.81×
Wisconsin6,8461.05×
New Jersey6,3290.57×
Tennessee5,9500.68×
Massachusetts5,9480.69×
Missouri5,3440.76×
Minnesota4,9110.79×
Utah4,8911.26×
South Carolina4,7310.72×
Maryland4,5440.61×
Alabama3,8980.64×
Connecticut3,4530.79×
Oklahoma3,4260.71×
Idaho3,3091.52×
Kentucky3,2750.6×
Kansas2,9420.86×
Iowa2,4440.68×
Louisiana2,3210.41×
New Mexico2,2561.03×
Arkansas1,9160.53×
Hawaii1,9011.02×
Nebraska1,5680.72×
New Hampshire1,5440.9×
Mississippi1,2770.36×
Montana1,1210.93×
West Virginia9840.49×
Maine9130.59×
Washington, District of Columbia8800.67×
Alaska7250.78×
Rhode Island6890.5×
South Dakota6840.68×
Delaware5510.46×
Wyoming5120.79×
Vermont4580.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazda Raceway Laguna Seca audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Max Verstappen23.68×Sports
Lewis Hamilton20.44×Sports
National Auto Sport Association34.2×Sports
Richard Hammond71.53×Cars & Mobility
Microblogging12.67×Technology & Electronics
Honda Pilot23×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Toaster Strudel57.14×Food & Beverages
Kia Sportage23.65×Cars & Mobility
Honda Ridgeline29.97×Cars & Mobility
Income tax13.19×Business & Career
Monsters15.24×Movies & TV
AutoZone4.08×Cars & Mobility
Circuit of the Americas47.61×Sports
Motorcycle helmet8.54×Cars & Mobility
Chef Boyardee35.05×Food & Beverages
Discount Tire5.12×Shopping
Koenigsegg18.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazda Raceway Laguna Seca audience
TraitClusterScore
Need for SecurityCONSERVATISM2.61
Risk AppetiteTHRILL1.56
Family OrientationCONSERVATISM1.52
Early Adopter MentalityPOWER1.49
PatriotismCONSERVATISM1.47
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Mazda Raceway Laguna Seca
CountryShare
United States39.0%
Italy6.9%
Philippines5.2%

See Mazda Raceway Laguna Seca audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Mazda Raceway Laguna Seca have in United States?

Mazda Raceway Laguna Seca has an estimated audience of 434,894 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda Raceway Laguna Seca fans?

17.1% of Mazda Raceway Laguna Seca fans are female, 82.9% are male, with an average age of 41.3 years.

Which brands do Mazda Raceway Laguna Seca fans like most?

Mazda Raceway Laguna Seca fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Max Verstappen (23.68×) over the country average.

Where do Mazda Raceway Laguna Seca fans live in United States?

Mazda Raceway Laguna Seca fans in United States are most concentrated in California (reach 326,171), Texas (reach 29,898), and Florida (reach 23,582). These three regions account for the largest share of the active audience.

What other brands do Mazda Raceway Laguna Seca fans also like?

Beyond Mazda Raceway Laguna Seca itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Max Verstappen (23.68×), Lewis Hamilton (20.44×), and National Auto Sport Association (34.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda Raceway Laguna Seca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.