McCormick & Company Audience in United States

McCormick & Company logo

McCormick & Company has an estimated audience of 289,796 people in United States. 53.3% are female, 46.7% are male, average age 41.7. Top regions: Maryland, California, Texas. Top brand affinities: Staples (Canada), Zatarain's, NASDAQ, Mustard (condiment), MSN.

The average McCormick & Company fan in United States is 41.7 years old, balanced, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Texas. Top brand affinities include Staples (Canada), Zatarain's, NASDAQ, with strongest over-indexing on Staples (Canada) (4.43× the country average). Demographically, the McCormick & Company audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of McCormick & Company fans

Demographic split for McCormick & Company audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.7
Estimated audience size289,796

Audience persona

The typical McCormick & Company fan in United States is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for McCormick & Company in United States
RegionReachAffinity
Maryland27,1555.45×
California21,9070.69×
Texas17,6930.71×
Florida12,1080.62×
New York11,6690.72×
Pennsylvania10,7621.1×
Illinois10,7221.11×
Indiana8,1601.54×
Ohio8,0970.91×
Michigan7,6471.01×
Virginia7,4191.05×
North Carolina7,3790.85×
Georgia7,3190.82×
New Jersey5,5980.76×
Tennessee4,9590.85×
Missouri4,8631.04×
Arizona4,4350.75×
Washington4,2940.74×
Minnesota4,1511×
Wisconsin4,1110.94×
Massachusetts3,8540.67×
Louisiana3,5540.95×
South Carolina3,2670.75×
Kentucky3,2670.9×
Colorado3,0440.67×
Alabama2,9680.73×
Oregon2,9130.88×
Oklahoma2,8600.89×
Arkansas2,8201.18×
Iowa2,2130.93×
Mississippi2,0570.86×
Kansas2,0170.88×
Connecticut1,7200.59×
Utah1,5620.6×
Nevada1,5530.55×
Idaho1,4791.02×
Washington, District of Columbia1,2981.49×
New Mexico1,1690.8×
Nebraska1,1350.78×
West Virginia1,0680.79×
Montana9291.16×
New Hampshire9200.81×
Maine8880.85×
Delaware7950.99×
South Dakota7501.12×
Alaska7401.19×
North Dakota7301.23×
Wyoming7071.64×
Rhode Island6950.75×
Hawaii6850.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McCormick & Company audience
BrandAffinityCategory
Staples (Canada)4.43×Business & Career
Zatarain's40.45×Food & Beverages
NASDAQ4.6×Business & Career
Mustard (condiment)13.92×Food & Beverages
MSN2.88×News
Great Clips3.43×Beauty & Wellness
Stop & Shop6.29×Shopping
Planet Fitness2.22×Sports
Texas Roadhouse2.17×Food & Beverages
Western Union4.36×Business & Career
Dollar General2.01×Shopping
United States Postal Service2.09×Business & Career
The UPS Store2.27×Shopping
Financial services2.15×Business & Career
Lowe's1.73×Shopping
Chick-fil-A1.83×Food & Beverages
New York Lottery5.62×Games
Vinegar4.38×Food & Beverages
Dentistry2.52×Business & Career
Diaper bag2.99×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McCormick & Company audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
IndulgenceJOY1.49
Community OrientationOPEN1.42
DIY MentalityTHRILL1.31
ExtroversionTHRILL1.3
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for McCormick & Company
CountryShare
United States79.1%
Canada6.6%
United Kingdom2.9%

See McCormick & Company audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does McCormick & Company have in United States?

McCormick & Company has an estimated audience of 289,796 people in United States, concentrated in Maryland and California.

What is the gender split and age of McCormick & Company fans?

53.3% of McCormick & Company fans are female, 46.7% are male, with an average age of 41.7 years.

Which brands do McCormick & Company fans like most?

McCormick & Company fans show strongest brand affinity for Staples (Canada) (4.43×), Zatarain's (40.45×), and NASDAQ (4.6×) over the country average.

Where do McCormick & Company fans live in United States?

McCormick & Company fans in United States are most concentrated in Maryland (reach 27,155), California (reach 21,907), and Texas (reach 17,693). These three regions account for the largest share of the active audience.

What other brands do McCormick & Company fans also like?

Beyond McCormick & Company itself, the audience over-indexes on Zatarain's (40.45×), NASDAQ (4.6×), Mustard (condiment) (13.92×), and MSN (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McCormick & Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.