McLaren Automotive Audience in United States
McLaren Automotive has an estimated audience of 471,277 people in United States. 23.5% are female, 76.5% are male, average age 39.1. Top brand affinities: Regional styles of Mexican music, The Devil's Rejects, Hammock camping, Tezz, Academy Award for Best Original Score.
Top brand affinities include Regional styles of Mexican music, The Devil's Rejects, Hammock camping, with strongest over-indexing on Regional styles of Mexican music (23.5× the country average). Demographically, the McLaren Automotive audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer
Demographics of McLaren Automotive fans
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 39.1 |
| Estimated audience size | 471,277 |
Audience persona
The typical McLaren Automotive fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 23.5× | Music & Radio |
| The Devil's Rejects | 53.39× | Movies & TV |
| Hammock camping | 27.28× | Travel & Leisure |
| Tezz | 18.97× | Movies & TV |
| Academy Award for Best Original Score | 43.56× | Movies & TV |
| Home construction | 2.59× | Home & Garden |
| Title Nine | 16.5× | Fashion & Accessoires |
| N1 road (South Africa) | 6.35× | Travel & Leisure |
| Iyanla Vanzant | 20.67× | Business & Career |
| Box lacrosse | 12.2× | Sports |
| Academy Award for Best Visual Effects | 17.25× | Movies & TV |
| Naperville, Illinois | 11× | Travel & Leisure |
| Notre Dame Fighting Irish football | 6.82× | Sports |
| Acoustic music | 6.12× | Music & Radio |
| Equinix | 17.19× | Business & Career |
| Hog Hunting | 3.89× | Sports |
| Elsword | 18.46× | Games |
| MK | 4.61× | Music & Radio |
| Keith Stanfield | 6.5× | Movies & TV |
| Life of Pi | 9.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.43 |
| Risk Appetite | THRILL | 2.24 |
| Early Adopter Mentality | POWER | 2.16 |
| Family Orientation | CONSERVATISM | 2.11 |
| Career Orientation | POWER | 1.79 |
| Quality Awareness | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 7.4% |
| Taiwan | 4.4% |
See McLaren Automotive audiences in other countries
More Luxury car manufacturer audiences in United States
- Lamborghini (11,918,072)
- Ferrari (11,315,407)
- Aston Martin (7,586,142)
- Maserati (6,677,781)
- Bentley (6,370,335)
How to read this data
Audience size is the estimated number of people in United States who actively search for McLaren Automotive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.