Rascasse Audience Intelligence

Miami Herald Audience in United States

A data profile of the people who buy, follow and care about Miami Herald in United States — modelled from more than twelve digital signal sources. Miami Herald has an estimated audience of 880,874 people in United States.

#76among Newspaper in United States#804among Website / Newspaper / Magazine in United States#191in News

The average Miami Herald fan in United States is 40.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Florida Panthers, Trader Joe's, Miami Marlins, with strongest over-indexing on Florida Panthers (12.44× the country average).

Demographically, the Miami Herald audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Herald fan in United States is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Florida Panthers.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Herald profile in United States.

Audience size
881K
in United States
Gender
53.1%♀
46.9% male
Age
40.5
average years
Country rank
#25774
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Miami Herald

53.1% are female, 46.9% are male, average age 40.5.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Miami Herald audience in United States
MetricValue
Female53.1%
Male46.9%
Average age40.5
Estimated audience size880,874
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Miami Herald audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Miami Herald audience comes from United States.

Worldwide audience distribution share by country for Miami Herald
CountryShare
United States76.3%
Colombia2.5%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Herald audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Herald fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K16.42×
02Washington, District of Columbia~7K2.55×
03Virginia~30K1.27×
04Georgia~30K1.23×
05Massachusetts~20K1.22×
06Maine~4K1.19×
07New York~60K1.17×
08Connecticut~10K1.11×
09Vermont~2K1.08×
10New Hampshire~4K1.07×
11North Carolina~30K1.06×
12South Carolina~10K1.00×
13Maryland~10K0.96×
14Alaska~2K0.89×
15New Jersey~20K0.88×
16Rhode Island~2K0.87×
17Montana~2K0.82×
18North Dakota~1K0.78×
19Delaware~2K0.76×
20South Dakota~2K0.76×
21Hawaii~3K0.75×
22Pennsylvania~20K0.70×
23West Virginia~3K0.70×
24Illinois~20K0.67×
25Colorado~10K0.67×
26Arizona~10K0.66×
27Tennessee~10K0.64×
28Nevada~6K0.64×
29Washington~10K0.62×
30Idaho~3K0.62×
31Michigan~10K0.61×
32Kentucky~7K0.61×
33Mississippi~5K0.61×
34Nebraska~3K0.61×
35New Mexico~3K0.61×
36Minnesota~8K0.60×
37Oregon~6K0.60×
38Alabama~7K0.59×
39Indiana~9K0.58×
40Missouri~8K0.57×
41Wisconsin~8K0.56×
42Arkansas~4K0.56×
43Kansas~4K0.55×
44Louisiana~6K0.54×
45Iowa~4K0.53×
46California~50K0.52×
47Ohio~10K0.52×
48Oklahoma~5K0.51×
49Utah~4K0.50×
50Texas~30K0.44×
Fig. 06

Affinity by region

Affinity by region — Miami Herald, United States
0.44×1.00×16.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Herald audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Herald audience
#·InterestCategoryAffinity×
01Florida PanthersSports12.44×
02Miami MarlinsSports6.78×
03Boat showTravel & Leisure4.92×
04Jet skiSports3.82×
05Online newspaperNews2.31×
06Web serverTechnology & Electronics2.31×
07Breakfast televisionMovies & TV2.24×
08CitibankBusiness & Career2.24×
09Miami DolphinsSports2.06×
10Real propertyHome & Garden2.02×
11The Washington PostNews2.00×
12CBS NewsMovies & TV1.97×
13NightlifeArts & Culture1.82×
14LondonTravel & Leisure1.81×
15GeneticsKids & Family1.80×
16Trader Joe'sShopping1.79×
17American ExpressBusiness & Career1.74×
18CaribbeanTravel & Leisure1.67×
19PhilanthropyArts & Culture1.63×
20Las VegasTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Herald audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Herald audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.72×
Luxury OrientationPREMIUM1.68×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Herald audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Social Media UsageJOY0.67×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Herald have in United States?

Miami Herald has an estimated audience of 880,874 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Miami Herald fans?

53.1% of Miami Herald fans are female, 46.9% are male, with an average age of 40.5 years.

03

Which brands do Miami Herald fans like most?

Miami Herald fans show strongest brand affinity for Florida Panthers (12.44×), Trader Joe's (1.79×), and Miami Marlins (6.78×) over the country average.

04

Where do Miami Herald fans live in United States?

Miami Herald fans in United States are most concentrated in Florida (reach ~700K), New York (reach ~60K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Herald fans also like?

Beyond Miami Herald itself, the audience over-indexes on Trader Joe's (1.79×), Miami Marlins (6.78×), Online newspaper (2.31×), and Real property (2.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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