Miami Herald Audience in United States

Miami Herald logo

Miami Herald has an estimated audience of 902,832 people in United States. 53.1% are female, 46.9% are male, average age 40.5. Top regions: Florida, New York, California. Top brand affinities: Home construction, Natural rubber, Nationality, Monogram, Sears.

The average Miami Herald fan in United States is 40.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Home construction, Natural rubber, Nationality, with strongest over-indexing on Home construction (2.16× the country average). Demographically, the Miami Herald audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Miami Herald fans

Demographic split for Miami Herald audience in United States
MetricValue
Female53.1%
Male46.9%
Average age40.5
Estimated audience size902,832

Audience persona

The typical Miami Herald fan in United States is balanced, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Miami Herald in United States
RegionReachAffinity
Florida677,12416.22×
New York62,4121.24×
California51,7110.52×
Georgia33,9731.22×
Texas33,5930.43×
Virginia27,9891.27×
North Carolina27,5151.01×
Massachusetts23,8621.34×
New Jersey21,5730.94×
Pennsylvania21,0510.69×
Illinois20,3520.68×
Maryland15,5401×
Michigan14,5830.62×
South Carolina13,3790.98×
Ohio13,3610.48×
Tennessee11,9310.66×
Washington11,2740.62×
Arizona10,6620.58×
Connecticut10,4741.16×
Colorado9,7400.68×
Indiana8,2270.5×
Minnesota7,1930.56×
Wisconsin7,1680.53×
Washington, District of Columbia6,8832.54×
Missouri6,5600.45×
Alabama6,1290.49×
Kentucky6,1020.54×
Oregon5,9480.57×
Nevada4,8730.56×
Louisiana4,7230.41×
Maine4,3501.35×
New Hampshire3,7781.06×
Oklahoma3,2170.32×
Utah2,8000.35×
Hawaii2,5990.67×
Rhode Island2,4140.84×
Kansas2,2710.32×
Iowa2,2530.3×
Mississippi2,2270.3×
Arkansas1,9540.26×
West Virginia1,9270.46×
New Mexico1,7960.4×
Vermont1,7681.12×
Nebraska1,7160.38×
Montana1,6760.67×
Alaska1,6360.85×
Idaho1,6160.36×
Delaware1,5310.61×
South Dakota8940.43×
Wyoming3940.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Herald audience
BrandAffinityCategory
Home construction2.16×Home & Garden
Natural rubber1.57×Cars & Mobility
Nationality1.51×Politics & Society
Monogram2.17×Home & Garden
Sears1.82×Shopping
Business English1.95×Business & Career
Laneige1.69×Beauty & Wellness
Atkins diet1.62×Health
19 Kids and Counting1.53×Movies & TV
La Opinión1.92×News
Chili con carne1.86×Food & Beverages
New Era (Namibia)1.79×News
Israeli cuisine1.96×Food & Beverages
Zach Ertz1.7×Sports
Gumbal1.57×Cars & Mobility
La Prensa (Honduras)2.2×News
Certified diabetes educator2.4×Business & Career
Eddie George1.78×Sports
Voltron: Legendary Defender2.54×Movies & TV
Bull Terrier (Miniature)5.03×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Herald audience
TraitClusterScore
Luxury OrientationPREMIUM2.1
Early Adopter MentalityPOWER1.62
Design AffinityPREMIUM1.43
IndulgenceJOY1.38
Quality AwarenessPREMIUM1.23
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Miami Herald
CountryShare
United States77.0%
Colombia2.2%
Canada2.1%

See Miami Herald audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Miami Herald have in United States?

Miami Herald has an estimated audience of 902,832 people in United States, concentrated in Florida and New York.

What is the gender split and age of Miami Herald fans?

53.1% of Miami Herald fans are female, 46.9% are male, with an average age of 40.5 years.

Which brands do Miami Herald fans like most?

Miami Herald fans show strongest brand affinity for Home construction (2.16×), Natural rubber (1.57×), and Nationality (1.51×) over the country average.

Where do Miami Herald fans live in United States?

Miami Herald fans in United States are most concentrated in Florida (reach 677,124), New York (reach 62,412), and California (reach 51,711). These three regions account for the largest share of the active audience.

What other brands do Miami Herald fans also like?

Beyond Miami Herald itself, the audience over-indexes on Natural rubber (1.57×), Nationality (1.51×), Monogram (2.17×), and Sears (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.