Miami Herald Audience in United States
Miami Herald has an estimated audience of 902,832 people in United States. 53.1% are female, 46.9% are male, average age 40.5. Top regions: Florida, New York, California. Top brand affinities: Florida Panthers, Florida, Real property, Miami Dolphins, Houston Astros.
The average Miami Herald fan in United States is 40.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Florida Panthers, Florida, Real property, with strongest over-indexing on Florida Panthers (10.27× the country average). Demographically, the Miami Herald audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Miami Herald fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.5 |
| Estimated audience size | 902,832 |
Audience persona
The typical Miami Herald fan in United States is balanced, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Florida Panthers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 677,124 | 16.22× |
| New York | 62,412 | 1.24× |
| California | 51,711 | 0.52× |
| Georgia | 33,973 | 1.22× |
| Texas | 33,593 | 0.43× |
| Virginia | 27,989 | 1.27× |
| North Carolina | 27,515 | 1.01× |
| Massachusetts | 23,862 | 1.34× |
| New Jersey | 21,573 | 0.94× |
| Pennsylvania | 21,051 | 0.69× |
| Illinois | 20,352 | 0.68× |
| Maryland | 15,540 | 1× |
| Michigan | 14,583 | 0.62× |
| South Carolina | 13,379 | 0.98× |
| Ohio | 13,361 | 0.48× |
| Tennessee | 11,931 | 0.66× |
| Washington | 11,274 | 0.62× |
| Arizona | 10,662 | 0.58× |
| Connecticut | 10,474 | 1.16× |
| Colorado | 9,740 | 0.68× |
| Indiana | 8,227 | 0.5× |
| Minnesota | 7,193 | 0.56× |
| Wisconsin | 7,168 | 0.53× |
| Washington, District of Columbia | 6,883 | 2.54× |
| Missouri | 6,560 | 0.45× |
| Alabama | 6,129 | 0.49× |
| Kentucky | 6,102 | 0.54× |
| Oregon | 5,948 | 0.57× |
| Nevada | 4,873 | 0.56× |
| Louisiana | 4,723 | 0.41× |
| Maine | 4,350 | 1.35× |
| New Hampshire | 3,778 | 1.06× |
| Oklahoma | 3,217 | 0.32× |
| Utah | 2,800 | 0.35× |
| Hawaii | 2,599 | 0.67× |
| Rhode Island | 2,414 | 0.84× |
| Kansas | 2,271 | 0.32× |
| Iowa | 2,253 | 0.3× |
| Mississippi | 2,227 | 0.3× |
| Arkansas | 1,954 | 0.26× |
| West Virginia | 1,927 | 0.46× |
| New Mexico | 1,796 | 0.4× |
| Vermont | 1,768 | 1.12× |
| Nebraska | 1,716 | 0.38× |
| Montana | 1,676 | 0.67× |
| Alaska | 1,636 | 0.85× |
| Idaho | 1,616 | 0.36× |
| Delaware | 1,531 | 0.61× |
| South Dakota | 894 | 0.43× |
| Wyoming | 394 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florida Panthers | 10.27× | Sports |
| Florida | 1.6× | Travel & Leisure |
| Real property | 2.29× | Home & Garden |
| Miami Dolphins | 3.08× | Sports |
| Houston Astros | 3.48× | Sports |
| Donation | 1.99× | Business & Career |
| CBS News | 2.13× | Movies & TV |
| Las Vegas | 1.58× | Travel & Leisure |
| Livemusic | 1.77× | Music & Radio |
| Nightlife | 2.14× | Arts & Culture |
| Wedding dress | 2.28× | Fashion & Accessoires |
| Take-out | 1.51× | Food & Beverages |
| Local food | 1.55× | Food & Beverages |
| Los Angeles Lakers | 1.59× | Sports |
| London | 1.68× | Travel & Leisure |
| Los Angeles Dodgers | 2.12× | Sports |
| American Express | 1.82× | Business & Career |
| Online newspaper | 1.64× | News |
| Boat show | 4.43× | Travel & Leisure |
| Epic Games | 2.48× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.1 |
| Early Adopter Mentality | POWER | 1.62 |
| Design Affinity | PREMIUM | 1.43 |
| Indulgence | JOY | 1.38 |
| Quality Awareness | PREMIUM | 1.23 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.0% |
| Colombia | 2.2% |
| Canada | 2.1% |
See Miami Herald audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Miami Herald have in United States?
Miami Herald has an estimated audience of 902,832 people in United States, concentrated in Florida and New York.
What is the gender split and age of Miami Herald fans?
53.1% of Miami Herald fans are female, 46.9% are male, with an average age of 40.5 years.
Which brands do Miami Herald fans like most?
Miami Herald fans show strongest brand affinity for Florida Panthers (10.27×), Florida (1.6×), and Real property (2.29×) over the country average.
Where do Miami Herald fans live in United States?
Miami Herald fans in United States are most concentrated in Florida (reach 677,124), New York (reach 62,412), and California (reach 51,711). These three regions account for the largest share of the active audience.
What other brands do Miami Herald fans also like?
Beyond Miami Herald itself, the audience over-indexes on Florida (1.6×), Real property (2.29×), Miami Dolphins (3.08×), and Houston Astros (3.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Miami Herald. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.