A data profile of the people who buy, follow and care about Michael Dell in United States — modelled from more than twelve digital signal sources. Michael Dell has an estimated audience of 742,978 people in United States.
The average Michael Dell fan in United States is 38.0 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, New York.
Top brand affinities include Acer Inc., T-Mobile, United Parcel Service, with strongest over-indexing on Acer Inc. (13.86× the country average).
Demographically, the Michael Dell audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Michael Dell fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Acer Inc..
The key figures that characterise the Michael Dell profile in United States.
35.2% are female, 64.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 38.0 |
| Estimated audience size | 742,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 23% |
Where the Michael Dell audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~100K | 2.19× | |
| 02 | Washington, District of Columbia | ~4K | 1.87× | |
| 03 | Hawaii | ~5K | 1.73× | |
| 04 | Massachusetts | ~20K | 1.69× | |
| 05 | New York | ~60K | 1.68× | |
| 06 | New Jersey | ~20K | 1.43× | |
| 07 | Connecticut | ~9K | 1.30× | |
| 08 | California | ~90K | 1.19× | |
| 09 | Florida | ~50K | 1.13× | |
| 10 | Maryland | ~10K | 1.13× | |
| 11 | Illinois | ~20K | 1.09× | |
| 12 | Virginia | ~20K | 1.08× | |
| 13 | New Hampshire | ~3K | 1.07× | |
| 14 | Washington | ~10K | 1.06× | |
| 15 | Pennsylvania | ~20K | 1.05× | |
| 16 | Minnesota | ~10K | 1.05× | |
| 17 | Colorado | ~10K | 1.01× | |
| 18 | Rhode Island | ~2K | 1.00× | |
| 19 | Tennessee | ~10K | 0.98× | |
| 20 | Nevada | ~6K | 0.98× | |
| 21 | Vermont | ~1K | 0.97× | |
| 22 | Utah | ~6K | 0.96× | |
| 23 | Georgia | ~20K | 0.95× | |
| 24 | Oregon | ~7K | 0.94× | |
| 25 | Michigan | ~20K | 0.93× | |
| 26 | North Carolina | ~20K | 0.92× | |
| 27 | Maine | ~2K | 0.92× | |
| 28 | Delaware | ~2K | 0.92× | |
| 29 | Kansas | ~5K | 0.91× | |
| 30 | Missouri | ~10K | 0.89× | |
| 31 | Wisconsin | ~9K | 0.89× | |
| 32 | Oklahoma | ~7K | 0.89× | |
| 33 | Nebraska | ~3K | 0.89× | |
| 34 | Arizona | ~10K | 0.88× | |
| 35 | Ohio | ~20K | 0.86× | |
| 36 | Indiana | ~10K | 0.86× | |
| 37 | South Carolina | ~9K | 0.86× | |
| 38 | Montana | ~2K | 0.86× | |
| 39 | North Dakota | ~1K | 0.86× | |
| 40 | Kentucky | ~7K | 0.85× | |
| 41 | Idaho | ~3K | 0.83× | |
| 42 | South Dakota | ~1K | 0.83× | |
| 43 | Alaska | ~1K | 0.83× | |
| 44 | Louisiana | ~7K | 0.82× | |
| 45 | Iowa | ~5K | 0.82× | |
| 46 | Alabama | ~8K | 0.81× | |
| 47 | Arkansas | ~4K | 0.80× | |
| 48 | West Virginia | ~2K | 0.78× | |
| 49 | New Mexico | ~3K | 0.74× | |
| 50 | Mississippi | ~4K | 0.73× |
The strongest cross-interests of the Michael Dell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acer Inc. | Technology & Electronics | 13.86× | ||
| 02 | Lenovo | Technology & Electronics | 3.54× | ||
| 03 | Engadget | Technology & Electronics | 3.45× | ||
| 04 | Data science | Business & Career | 3.43× | ||
| 05 | Privacy policy | Technology & Electronics | 2.92× | ||
| 06 | Citibank | Business & Career | 2.40× | ||
| 07 | 4K resolution | Technology & Electronics | 2.28× | ||
| 08 | Smart device | Technology & Electronics | 2.05× | ||
| 09 | Smart TV | Technology & Electronics | 1.93× | ||
| 10 | Computer hardware | Technology & Electronics | 1.86× | ||
| 11 | American Express | Business & Career | 1.80× | ||
| 12 | Online newspaper | News | 1.78× | ||
| 13 | T-Mobile | Technology & Electronics | 1.77× | ||
| 14 | IHeartRadio | Music & Radio | 1.77× | ||
| 15 | United Parcel Service | Business & Career | 1.70× | ||
| 16 | GameStop | Games | 1.68× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.60× | ||
| 18 | Career development | Business & Career | 1.58× | ||
| 19 | Whataburger | Food & Beverages | 1.57× | ||
| 20 | Discount Tire | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.45× | |
| Career Orientation | POWER | 1.30× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.52× | |
| Family Orientation | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.66× |
Michael Dell has an estimated audience of 742,978 people in United States, concentrated in Texas and California.
35.2% of Michael Dell fans are female, 64.8% are male, with an average age of 38.0 years.
Michael Dell fans show strongest brand affinity for Acer Inc. (13.86×), T-Mobile (1.77×), and United Parcel Service (1.7×) over the country average.
Michael Dell fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Michael Dell itself, the audience over-indexes on T-Mobile (1.77×), United Parcel Service (1.7×), Citibank (2.4×), and Online newspaper (1.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Michael Dell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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