Michael Dell Audience in United States

Michael Dell logo

Michael Dell has an estimated audience of 674,193 people in United States. 35.2% are female, 64.8% are male, average age 38.0. Top regions: Texas, California, New York. Top brand affinities: Atkins diet, Sears, Highland games, Box lacrosse, Business English.

The average Michael Dell fan in United States is 38.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Atkins diet, Sears, Highland games, with strongest over-indexing on Atkins diet (3.36× the country average). Demographically, the Michael Dell audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Michael Dell fans

Demographic split for Michael Dell audience in United States
MetricValue
Female35.2%
Male64.8%
Average age38.0
Estimated audience size674,193

Audience persona

The typical Michael Dell fan in United States is more male, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Atkins diet.

Top regions in United States

Top regions ranked by reach for Michael Dell in United States
RegionReachAffinity
Texas160,8302.77×
California106,9001.44×
New York76,6722.04×
Florida54,0661.18×
Massachusetts27,3902.06×
New Jersey26,3871.54×
Illinois26,0921.16×
Pennsylvania20,8050.92×
Georgia19,6780.95×
North Carolina19,0930.94×
Virginia18,4321.12×
Ohio17,5310.84×
Washington16,3751.21×
Michigan15,0950.86×
Maryland12,7281.1×
Tennessee12,3100.91×
Colorado12,0211.13×
Arizona11,9990.87×
Indiana9,6560.78×
Minnesota9,5370.99×
Connecticut8,6201.27×
Missouri8,6130.79×
Kentucky7,7440.92×
Oklahoma7,6521.02×
Nevada7,6341.17×
Oregon7,2110.93×
Wisconsin7,2100.71×
South Carolina6,7380.66×
Hawaii6,7052.31×
Utah5,9680.99×
Louisiana5,5610.64×
Alabama5,5500.59×
Kansas4,3120.81×
Washington, District of Columbia4,2292.09×
Iowa3,6950.67×
Arkansas3,6010.65×
Mississippi2,9520.53×
New Hampshire2,6891.01×
Rhode Island2,2351.04×
Idaho2,2130.65×
Nebraska2,0670.61×
New Mexico2,0560.61×
Maine2,0370.84×
West Virginia1,4870.47×
Delaware1,3250.71×
Montana1,1140.6×
Vermont9050.76×
Alaska8240.57×
South Dakota8160.52×
North Dakota6560.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Dell audience
BrandAffinityCategory
Atkins diet3.36×Health
Sears1.91×Shopping
Highland games2.97×Sports
Box lacrosse2.74×Sports
Business English1.79×Business & Career
Graham Greene1.79×Literature
CAC 401.5×Business & Career
Cultural studies3.43×Business & Career
Thom Browne2.54×Fashion & Accessoires
Chili con carne2.06×Food & Beverages
Dental hygienist1.68×Health
Fox 13 News1.62×Movies & TV
War on Terror1.82×Politics & Society
Iqra University10.87×Business & Career
Cadillac Ranch2.76×Cars & Mobility
Warning sign2.27×Cars & Mobility
Springfield, Illinois2×Travel & Leisure
Redemption (theology)1.59×Politics & Society
Title Nine1.88×Fashion & Accessoires
Nick Jr. (Australia)1.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Dell audience
TraitClusterScore
Early Adopter MentalityPOWER3.36
Luxury OrientationPREMIUM1.62
TravellingTHRILL1.21
Sports ActivityPOWER1.2
Design AffinityPREMIUM1.2
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Michael Dell
CountryShare
United States48.3%
Brazil13.4%
India6.0%

See Michael Dell audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Michael Dell have in United States?

Michael Dell has an estimated audience of 674,193 people in United States, concentrated in Texas and California.

What is the gender split and age of Michael Dell fans?

35.2% of Michael Dell fans are female, 64.8% are male, with an average age of 38.0 years.

Which brands do Michael Dell fans like most?

Michael Dell fans show strongest brand affinity for Atkins diet (3.36×), Sears (1.91×), and Highland games (2.97×) over the country average.

Where do Michael Dell fans live in United States?

Michael Dell fans in United States are most concentrated in Texas (reach 160,830), California (reach 106,900), and New York (reach 76,672). These three regions account for the largest share of the active audience.

What other brands do Michael Dell fans also like?

Beyond Michael Dell itself, the audience over-indexes on Sears (1.91×), Highland games (2.97×), Box lacrosse (2.74×), and Business English (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Dell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.