Rascasse Audience Intelligence

Michael Porter Jr. Audience in United States

A data profile of the people who buy, follow and care about Michael Porter Jr. in United States — modelled from more than twelve digital signal sources. Michael Porter Jr. has an estimated audience of 2,704,148 people in United States.

#111among Basketball in United States#1801among Person in United States#991in Sports

The average Michael Porter Jr. fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Brooklyn Nets, Minnesota Timberwolves, NBA Finals, with strongest over-indexing on Brooklyn Nets (6.48× the country average).

Demographically, the Michael Porter Jr. audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Porter Jr. fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brooklyn Nets.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Porter Jr. profile in United States.

Audience size
2.7M
in United States
Gender
40.2%♀
59.8% male
Age
32.4
average years
Country rank
#11190
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Porter Jr. fans

40.2% are female, 59.8% are male, average age 32.4.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Michael Porter Jr. audience in United States
MetricValue
Female40.2%
Male59.8%
Average age32.4
Estimated audience size2,704,148
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Michael Porter Jr. audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Michael Porter Jr. audience comes from United States.

Worldwide audience distribution share by country for Michael Porter Jr.
CountryShare
United States73.1%
Canada5.2%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Porter Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Porter Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K2.55×
02Missouri~80K1.82×
03New York~300K1.79×
04New Jersey~100K1.54×
05Michigan~90K1.38×
06Maryland~60K1.29×
07Illinois~100K1.28×
08Louisiana~40K1.26×
09Washington, District of Columbia~10K1.25×
10Connecticut~30K1.20×
11Georgia~100K1.19×
12Indiana~60K1.15×
13Florida~200K1.12×
14Massachusetts~60K1.11×
15North Carolina~90K1.10×
16California~300K1.08×
17Mississippi~20K1.07×
18Ohio~80K1.05×
19Delaware~8K1.05×
20Pennsylvania~90K1.03×
21Arizona~60K1.03×
22Virginia~70K1.02×
23Tennessee~50K0.98×
24Kentucky~30K0.95×
25South Carolina~40K0.94×
26Wisconsin~40K0.94×
27Nevada~20K0.94×
28Kansas~20K0.94×
29Rhode Island~8K0.93×
30Texas~200K0.92×
31Minnesota~30K0.90×
32Alabama~30K0.90×
33Arkansas~20K0.89×
34Washington~50K0.87×
35Oklahoma~30K0.86×
36Oregon~30K0.83×
37Hawaii~9K0.83×
38Iowa~20K0.79×
39North Dakota~4K0.78×
40Maine~7K0.75×
41South Dakota~5K0.75×
42New Hampshire~8K0.74×
43Alaska~4K0.74×
44Nebraska~9K0.72×
45Vermont~3K0.72×
46West Virginia~9K0.71×
47New Mexico~9K0.67×
48Montana~5K0.64×
49Utah~10K0.57×
50Idaho~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Michael Porter Jr., United States
0.57×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Porter Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Porter Jr. audience
#·InterestCategoryAffinity×
01Reggie JacksonSports13.01×
02Brook LopezSports11.95×
03Brooklyn NetsSports6.48×
04Memphis GrizzliesSports3.74×
05Indiana PacersSports3.54×
06Washington WizardsSports3.52×
07Minnesota TimberwolvesSports3.49×
08Charlotte HornetsSports3.36×
09Phoenix SunsSports3.23×
10Houston RocketsSports2.93×
11Giannis AntetokounmpoSports2.31×
12LeBron JamesSports2.27×
13Golden State WarriorsSports1.99×
14NBA FinalsSports1.97×
15College basketballSports1.96×
16NBA playoffsSports1.92×
17Mixed martial artsSports1.70×
18Mobile gameGames1.66×
19Los Angeles LakersSports1.61×
20ESPNMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Porter Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Porter Jr. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Career OrientationPOWER1.17×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Porter Jr. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
MindfulnessBALANCE0.86×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Porter Jr. have in United States?

Michael Porter Jr. has an estimated audience of 2,704,148 people in United States, concentrated in California and New York.

02

What is the gender split and age of Michael Porter Jr. fans?

40.2% of Michael Porter Jr. fans are female, 59.8% are male, with an average age of 32.4 years.

03

Which brands do Michael Porter Jr. fans like most?

Michael Porter Jr. fans show strongest brand affinity for Brooklyn Nets (6.48×), Minnesota Timberwolves (3.49×), and NBA Finals (1.97×) over the country average.

04

Where do Michael Porter Jr. fans live in United States?

Michael Porter Jr. fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Porter Jr. fans also like?

Beyond Michael Porter Jr. itself, the audience over-indexes on Minnesota Timberwolves (3.49×), NBA Finals (1.97×), Houston Rockets (2.93×), and Phoenix Suns (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Michael Porter Jr. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Porter Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →