Rascasse Audience Intelligence

Microsoft Windows Target Market in United States

A data profile of the people who buy, follow and care about Microsoft Windows in United States — modelled from more than twelve digital signal sources. Microsoft Windows has an estimated audience of 3,103,730 people in United States.

#16among Software in United States#1028among Brand in United States#397in Technology & Electronics

The average Microsoft Windows fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audiobook, Android (operating system), ICloud, with strongest over-indexing on Audiobook (4.76× the country average).

Demographically, the Microsoft Windows audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Microsoft Windows fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Audiobook.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Microsoft Windows profile in United States.

Audience size
3.1M
in United States
Gender
44.3%♀
55.7% male
Age
40.3
average years
Country rank
#10005
Brand in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Microsoft Windows

44.3% are female, 55.7% are male, average age 40.3.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Microsoft Windows audience in United States
MetricValue
Female44.3%
Male55.7%
Average age40.3
Estimated audience size3,103,730
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Microsoft Windows audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Microsoft Windows audience comes from United States.

Worldwide audience distribution share by country for Microsoft Windows
CountryShare
United States49.6%
Japan9.0%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Microsoft Windows audience in United States is strongest.

Fig. 05

Top regions by affinity

Microsoft Windows customers by region in United States
#RegionReachAffinity×
01West Virginia~20K1.27×
02Oklahoma~40K1.26×
03Kansas~30K1.23×
04Arkansas~30K1.19×
05Indiana~70K1.14×
06Idaho~20K1.14×
07Missouri~60K1.12×
08Kentucky~40K1.11×
09Oregon~40K1.11×
10Washington~70K1.09×
11Mississippi~30K1.08×
12Alaska~7K1.08×
13Michigan~90K1.07×
14New Mexico~20K1.07×
15Tennessee~70K1.06×
16Louisiana~40K1.06×
17Utah~30K1.06×
18North Dakota~7K1.06×
19Ohio~100K1.05×
20North Carolina~100K1.05×
21Texas~300K1.04×
22Iowa~30K1.04×
23Montana~9K1.03×
24Nebraska~20K1.02×
25Pennsylvania~100K1.00×
26Maine~10K1.00×
27Georgia~100K0.98×
28New Hampshire~10K0.98×
29South Dakota~7K0.98×
30Virginia~70K0.97×
31South Carolina~50K0.97×
32Nevada~30K0.97×
33Wisconsin~50K0.96×
34Alabama~40K0.96×
35Illinois~100K0.94×
36Maryland~50K0.93×
37Minnesota~40K0.93×
38Colorado~50K0.92×
39California~300K0.91×
40Delaware~8K0.91×
41Florida~200K0.89×
42Arizona~60K0.89×
43Rhode Island~9K0.89×
44Connecticut~30K0.88×
45Vermont~5K0.88×
46New York~100K0.85×
47Massachusetts~50K0.80×
48Hawaii~10K0.79×
49New Jersey~60K0.78×
50Washington, District of Columbia~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Microsoft Windows, United States
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Microsoft Windows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Microsoft Windows audience
#·InterestCategoryAffinity×
01A Million Ways to Die in the WestMovies & TV17.80×
02Microsoft StoreTechnology & Electronics10.84×
03Jesse WilliamsMovies & TV9.36×
04ICloudTechnology & Electronics5.75×
05Dropbox (service)Technology & Electronics5.75×
06Family carCars & Mobility5.40×
07Elon MuskBusiness & Career4.81×
08AudiobookLiterature4.76×
09Casino gamesGames4.63×
10Anne HathawayMovies & TV3.42×
11LinuxTechnology & Electronics2.73×
12InnovationBusiness & Career2.18×
13Android (operating system)Technology & Electronics2.17×
14RadioTechnology & Electronics1.93×
15Burger KingFood & Beverages1.67×
16Wendy'sFood & Beverages1.67×
17Planet FitnessSports1.65×
18Pizza HutFood & Beverages1.61×
19Best BuyShopping1.54×
20RedditInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Microsoft Windows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Microsoft Windows audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.01×
Early Adopter MentalityPOWER1.78×
Price SensitivityPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Microsoft Windows audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
SustainabilityBALANCE0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Microsoft Windows's target market in United States?

Microsoft Windows's target market in United States covers an estimated 3,103,730 people, concentrated in California and Texas.

02

What is the gender split and age of Microsoft Windows customers?

44.3% of the Microsoft Windows audience are female, 55.7% are male, with an average age of 40.3 years.

03

Which brands do Microsoft Windows fans like most?

Microsoft Windows fans show strongest brand affinity for Audiobook (4.76×), Android (operating system) (2.17×), and ICloud (5.75×) over the country average.

04

Where do Microsoft Windows fans live in United States?

Microsoft Windows fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Microsoft Windows fans also like?

Beyond Microsoft Windows itself, the audience over-indexes on Android (operating system) (2.17×), ICloud (5.75×), Dropbox (service) (5.75×), and Casino games (4.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Microsoft Windows audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Microsoft Windows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →