Rascasse Audience Intelligence

Mikal Bridges Audience in United States

A data profile of the people who buy, follow and care about Mikal Bridges in United States — modelled from more than twelve digital signal sources. Mikal Bridges has an estimated audience of 1,970,326 people in United States.

#158among Basketball in United States#2639among Person in United States#1294in Sports

The average Mikal Bridges fan in United States is 32.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Reggie Jackson, Brook Lopez, Houston Rockets, with strongest over-indexing on Reggie Jackson (19.34× the country average).

Demographically, the Mikal Bridges audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mikal Bridges fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reggie Jackson.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mikal Bridges profile in United States.

Audience size
2M
in United States
Gender
41.0%♀
59.0% male
Age
32.4
average years
Country rank
#14414
Person in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mikal Bridges fans

41.0% are female, 59.0% are male, average age 32.4.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Mikal Bridges audience in United States
MetricValue
Female41.0%
Male59.0%
Average age32.4
Estimated audience size1,970,326
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Mikal Bridges audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

76.2%

of the worldwide Mikal Bridges audience comes from United States.

Worldwide audience distribution share by country for Mikal Bridges
CountryShare
United States76.2%
Brazil4.5%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mikal Bridges audience in United States is strongest.

Fig. 05

Top regions by affinity

Mikal Bridges fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K3.99×
02New Jersey~200K3.20×
03Connecticut~40K2.04×
04Arizona~60K1.58×
05Pennsylvania~90K1.46×
06Maryland~50K1.43×
07Delaware~7K1.39×
08Washington, District of Columbia~7K1.24×
09Louisiana~30K1.23×
10North Carolina~70K1.22×
11Georgia~70K1.19×
12Florida~100K1.18×
13Virginia~50K1.18×
14Massachusetts~40K1.17×
15Illinois~70K1.07×
16South Carolina~30K1.00×
17Michigan~50K0.98×
18Mississippi~10K0.97×
19Ohio~50K0.95×
20Rhode Island~6K0.94×
21Indiana~30K0.93×
22Hawaii~7K0.92×
23California~200K0.90×
24Texas~100K0.87×
25Tennessee~30K0.87×
26Vermont~3K0.86×
27Alabama~20K0.81×
28Nevada~10K0.81×
29Arkansas~10K0.81×
30Maine~5K0.81×
31Kentucky~20K0.80×
32Oklahoma~20K0.77×
33West Virginia~7K0.77×
34Oregon~20K0.76×
35New Hampshire~6K0.76×
36Missouri~20K0.74×
37Wisconsin~20K0.73×
38Colorado~20K0.70×
39Minnesota~20K0.70×
40Alaska~3K0.70×
41Washington~30K0.69×
42North Dakota~3K0.69×
43Kansas~10K0.68×
44South Dakota~3K0.66×
45Iowa~10K0.64×
46Nebraska~6K0.64×
47Montana~3K0.61×
48New Mexico~5K0.57×
49Idaho~5K0.56×
50Utah~9K0.54×
Fig. 06

Affinity by region

Affinity by region — Mikal Bridges, United States
0.54×1.00×3.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mikal Bridges audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mikal Bridges audience
#·InterestCategoryAffinity×
01Reggie JacksonSports19.34×
02Brook LopezSports17.58×
03Washington WizardsSports3.48×
04Minnesota TimberwolvesSports3.44×
05Charlotte HornetsSports3.43×
06Brooklyn NetsSports3.42×
07Luka DončićSports3.40×
08Phoenix SunsSports3.19×
09Houston RocketsSports3.13×
10Giannis AntetokounmpoSports2.52×
11LeBron JamesSports2.43×
12Sneaker collectingFashion & Accessoires2.25×
13Golden State WarriorsSports2.10×
14College basketballSports2.01×
15NBA FinalsSports1.96×
16NBA playoffsSports1.93×
17Mobile gameGames1.81×
18Los Angeles LakersSports1.73×
19Mixed martial artsSports1.72×
20ESPNMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mikal Bridges audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mikal Bridges audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Risk AppetiteTHRILL1.18×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mikal Bridges audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Quality AwarenessPREMIUM0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mikal Bridges have in United States?

Mikal Bridges has an estimated audience of 1,970,326 people in United States, concentrated in New York and California.

02

What is the gender split and age of Mikal Bridges fans?

41.0% of Mikal Bridges fans are female, 59.0% are male, with an average age of 32.4 years.

03

Which brands do Mikal Bridges fans like most?

Mikal Bridges fans show strongest brand affinity for Reggie Jackson (19.34×), Brook Lopez (17.58×), and Houston Rockets (3.13×) over the country average.

04

Where do Mikal Bridges fans live in United States?

Mikal Bridges fans in United States are most concentrated in New York (reach ~400K), California (reach ~200K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mikal Bridges fans also like?

Beyond Mikal Bridges itself, the audience over-indexes on Brook Lopez (17.58×), Houston Rockets (3.13×), LeBron James (2.43×), and Mobile game (1.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mikal Bridges. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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