Mitsubishi Eclipse Audience in United States

Mitsubishi Eclipse logo

Mitsubishi Eclipse has an estimated audience of 494,461 people in United States. 25.0% are female, 75.0% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Dakar Rally, Mazda6, Mitsubishi Pajero, Honda Civic, Honda Jazz.

The average Mitsubishi Eclipse fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dakar Rally, Mazda6, Mitsubishi Pajero, with strongest over-indexing on Dakar Rally (62.34× the country average). Demographically, the Mitsubishi Eclipse audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Mitsubishi Eclipse fans

Demographic split for Mitsubishi Eclipse audience in United States
MetricValue
Female25.0%
Male75.0%
Average age34.4
Estimated audience size494,461

Audience persona

The typical Mitsubishi Eclipse fan in United States is more male, around 34.4 years old, with strong Family Orientation tendencies and a notable affinity for Dakar Rally.

Top regions in United States

Top regions ranked by reach for Mitsubishi Eclipse in United States
RegionReachAffinity
California59,5831.1×
Texas54,0271.27×
Florida41,1991.23×
New York24,0560.87×
Illinois18,9111.15×
Pennsylvania18,8701.13×
North Carolina16,6131.12×
Georgia16,4791.08×
Ohio15,2851×
New Jersey12,0050.95×
Virginia11,8650.99×
Tennessee11,2621.14×
Washington10,8661.1×
Arizona10,6311.05×
Indiana10,5681.17×
Michigan10,4950.81×
Missouri8,7571.1×
Massachusetts8,3040.85×
Colorado7,9121.02×
Maryland7,7330.91×
Kentucky7,0221.13×
Wisconsin6,9630.94×
Minnesota6,9170.98×
South Carolina6,8770.92×
Alabama6,7620.98×
Oklahoma6,6891.22×
Louisiana6,1090.96×
Oregon5,6721×
Nevada5,6321.18×
Utah4,9711.12×
Connecticut4,8920.99×
Arkansas4,5301.11×
Kansas4,1441.06×
Iowa4,0480.99×
Mississippi3,5420.87×
West Virginia3,1661.38×
Idaho2,6571.07×
New Mexico2,5931.05×
Nebraska2,3360.94×
New Hampshire1,8120.93×
Hawaii1,7480.82×
Maine1,5560.88×
Rhode Island1,3460.86×
Delaware1,1430.84×
South Dakota1,1391×
Washington, District of Columbia1,0770.72×
Montana1,0670.78×
North Dakota8920.88×
Alaska7470.71×
Vermont7200.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mitsubishi Eclipse audience
BrandAffinityCategory
Dakar Rally62.34×Sports
Mazda651.54×Cars & Mobility
Mitsubishi Pajero50×Cars & Mobility
Honda Civic14.55×Cars & Mobility
Honda Jazz58×Cars & Mobility
Antique car12.27×Cars & Mobility
CarGurus6.82×Cars & Mobility
Hatchback10.16×Cars & Mobility
Hyundai Santa Fe22.15×Cars & Mobility
Mazda324.69×Cars & Mobility
Enterprise Rent-A-Car6.75×Cars & Mobility
Honda City37.01×Cars & Mobility
Mazda CX-350×Cars & Mobility
Honda Accord13.64×Cars & Mobility
Carcare8.64×Cars & Mobility
Google Maps3.37×Internet & Social Media
Hyundai Elantra18.25×Cars & Mobility
Lexus ES31.07×Cars & Mobility
Family car8.33×Cars & Mobility
Honda CR-V10.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mitsubishi Eclipse audience
TraitClusterScore
Family OrientationCONSERVATISM2.27
Need for SecurityCONSERVATISM1.98
Price SensitivityPREMIUM1.86
Quality AwarenessPREMIUM1.53
Risk AppetiteTHRILL1.22
LGBTQ+ IdentityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Mitsubishi Eclipse
CountryShare
Brazil32.4%
United States19.4%
Mexico5.0%

See Mitsubishi Eclipse audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mitsubishi Eclipse have in United States?

Mitsubishi Eclipse has an estimated audience of 494,461 people in United States, concentrated in California and Texas.

What is the gender split and age of Mitsubishi Eclipse fans?

25.0% of Mitsubishi Eclipse fans are female, 75.0% are male, with an average age of 34.4 years.

Which brands do Mitsubishi Eclipse fans like most?

Mitsubishi Eclipse fans show strongest brand affinity for Dakar Rally (62.34×), Mazda6 (51.54×), and Mitsubishi Pajero (50×) over the country average.

Where do Mitsubishi Eclipse fans live in United States?

Mitsubishi Eclipse fans in United States are most concentrated in California (reach 59,583), Texas (reach 54,027), and Florida (reach 41,199). These three regions account for the largest share of the active audience.

What other brands do Mitsubishi Eclipse fans also like?

Beyond Mitsubishi Eclipse itself, the audience over-indexes on Mazda6 (51.54×), Mitsubishi Pajero (50×), Honda Civic (14.55×), and Honda Jazz (58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitsubishi Eclipse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.