Mitt Romney Audience in United States
Mitt Romney has an estimated audience of 1,995,477 people in United States. 49.3% are female, 50.7% are male, average age 47.2. Top brand affinities: Elsword, Israel, Grammarly, Grinch, Wok.
Top brand affinities include Elsword, Israel, Grammarly, with strongest over-indexing on Elsword (20.51× the country average). Demographically, the Mitt Romney audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Mitt Romney fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 47.2 |
| Estimated audience size | 1,995,477 |
Audience persona
The typical Mitt Romney fan in United States is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20.51× | Games |
| Israel | 2.21× | Travel & Leisure |
| Grammarly | 4.02× | Business & Career |
| Grinch | 3.43× | Movies & TV |
| Wok | 4.32× | Food & Beverages |
| Jaws | 3.51× | Movies & TV |
| Vocal harmony | 2.9× | Music & Radio |
| Governor of Michigan | 4.68× | Politics & Society |
| Goop | 3.24× | Internet & Social Media |
| Guitarist (magazine) | 6.86× | Music & Radio |
| Jesse Plemons | 2.07× | Movies & TV |
| Houston County, Georgia | 16.55× | Travel & Leisure |
| Nebraska Cornhuskers football | 1.98× | Sports |
| Hibachi | 4.2× | Food & Beverages |
| Wikia | 1.8× | Internet & Social Media |
| Google Home | 3.38× | Technology & Electronics |
| Home staging | 2.7× | Home & Garden |
| headspace | 4.32× | Health |
| Jeep Wagoneer | 2.65× | Cars & Mobility |
| Grace Slick | 3.99× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Need for Security | CONSERVATISM | 1.23 |
| Individualism | JOY | 1.16 |
| Tradition | CONSERVATISM | 1.05 |
| Community Orientation | OPEN | 1.03 |
| Spirituality | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.6% |
| Canada | 2.8% |
| China | 2.7% |
See Mitt Romney audiences in other countries
More Politician audiences in United States
- Kristi Noem (25,444,402)
- Benjamin Netanyahu (13,542,332)
- John F. Kennedy (13,182,218)
- Abraham Lincoln (9,386,773)
- Bill Clinton (8,935,487)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mitt Romney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.