Mitt Romney Audience in United States
Mitt Romney has an estimated audience of 1,995,477 people in United States. 49.3% are female, 50.7% are male, average age 47.2. Top brand affinities: Drudge Report, Capital One, Google Maps, CarGurus, Kia Sportage.
Top brand affinities include Drudge Report, Capital One, Google Maps, with strongest over-indexing on Drudge Report (16.55× the country average). Demographically, the Mitt Romney audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Mitt Romney fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 47.2 |
| Estimated audience size | 1,995,477 |
Audience persona
The typical Mitt Romney fan in United States is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drudge Report | 16.55× | Sports |
| Capital One | 5.44× | Business & Career |
| Google Maps | 4.37× | Internet & Social Media |
| CarGurus | 5.99× | Cars & Mobility |
| Kia Sportage | 20.51× | Cars & Mobility |
| Indeed.com | 4.02× | Business & Career |
| Clint Eastwood | 8.14× | Movies & TV |
| DuckDuckGo | 7.8× | Internet & Social Media |
| Fox News Channel | 2.53× | Movies & TV |
| Google News | 4.85× | News |
| New York Post | 5.41× | News |
| Twin Peaks | 6.95× | Movies & TV |
| Arnold Schwarzenegger | 7.18× | Movies & TV |
| Diane Keaton | 4.5× | Movies & TV |
| Aaron Rodgers | 4.63× | Sports |
| Politico | 6.51× | Politics & Society |
| AccuWeather | 4.41× | Home & Garden |
| Beetlejuice | 3.25× | Movies & TV |
| Matthew McConaughey | 6.02× | Movies & TV |
| Circle K | 4.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Need for Security | CONSERVATISM | 1.23 |
| Individualism | JOY | 1.16 |
| Tradition | CONSERVATISM | 1.05 |
| Community Orientation | OPEN | 1.03 |
| Spirituality | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.6% |
| Canada | 2.8% |
| China | 2.7% |
See Mitt Romney audiences in other countries
More Politician audiences in United States
- Donald Trump (242,919,885)
- Joe Biden (33,441,233)
- Barack Obama (30,637,976)
- Kristi Noem (25,444,402)
- Ivanka Trump (18,350,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mitt Romney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.