Rascasse Audience Intelligence

Mitt Romney Audience in United States

A data profile of the people who buy, follow and care about Mitt Romney in United States — modelled from more than twelve digital signal sources. Mitt Romney has an estimated audience of 1,983,665 people in United States.

#80among Politician in United States#2625among Person in United States#901in Politics & Society

The average Mitt Romney fan in United States is 47.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Drudge Report, Arnold Schwarzenegger, New York Post, with strongest over-indexing on Drudge Report (14.58× the country average).

Demographically, the Mitt Romney audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mitt Romney fan in United States is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitt Romney profile in United States.

Audience size
2M
in United States
Gender
49.3%♀
50.7% male
Age
47.2
average years
Country rank
#14325
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mitt Romney fans

49.3% are female, 50.7% are male, average age 47.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Mitt Romney audience in United States
MetricValue
Female49.3%
Male50.7%
Average age47.2
Estimated audience size1,983,665
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Mitt Romney audience in United States
Age bracketShare%
16-198%
20-2911%
30-3914%
40-4924%
50+43%
Fig. 04

Worldwide distribution

71.2%

of the worldwide Mitt Romney audience comes from United States.

Worldwide audience distribution share by country for Mitt Romney
CountryShare
United States71.2%
Canada2.8%
China2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitt Romney audience in United States is strongest.

Fig. 05

Top regions by affinity

Mitt Romney fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K2.67×
02Massachusetts~80K2.03×
03Washington, District of Columbia~10K1.98×
04New Hampshire~10K1.40×
05Connecticut~20K1.18×
06Idaho~10K1.17×
07Rhode Island~7K1.14×
08New York~100K1.13×
09Maine~8K1.11×
10California~200K1.10×
11Virginia~50K1.10×
12Vermont~4K1.07×
13Maryland~40K1.04×
14North Carolina~60K1.02×
15Washington~40K1.02×
16Kentucky~30K1.02×
17Illinois~70K0.99×
18New Jersey~50K0.98×
19Michigan~50K0.97×
20Pennsylvania~60K0.96×
21Minnesota~30K0.94×
22Oregon~20K0.93×
23Arizona~40K0.92×
24Montana~5K0.92×
25Ohio~60K0.90×
26Nevada~20K0.89×
27Delaware~5K0.89×
28Kansas~10K0.88×
29Hawaii~8K0.88×
30Missouri~30K0.87×
31Colorado~30K0.87×
32Iowa~10K0.87×
33North Dakota~4K0.87×
34Indiana~30K0.86×
35Nebraska~9K0.86×
36Alaska~4K0.86×
37Georgia~50K0.84×
38Wisconsin~30K0.84×
39Oklahoma~20K0.83×
40West Virginia~8K0.83×
41South Dakota~4K0.83×
42Tennessee~30K0.82×
43Arkansas~10K0.82×
44Texas~100K0.81×
45South Carolina~20K0.81×
46New Mexico~8K0.81×
47Florida~100K0.80×
48Alabama~20K0.77×
49Louisiana~20K0.75×
50Mississippi~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Mitt Romney, United States
0.75×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitt Romney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitt Romney audience
#·InterestCategoryAffinity×
01Drudge ReportSports14.58×
02Arnold SchwarzeneggerMovies & TV8.94×
03PoliticoPolitics & Society6.60×
04New York PostNews5.49×
05MSNBCMovies & TV3.23×
06Fox News ChannelMovies & TV3.09×
07American AirlinesTravel & Leisure2.80×
08Sustainable energyHome & Garden2.65×
09Nonprofit organizationPolitics & Society2.32×
10Real propertyHome & Garden2.27×
11Charitable organizationPolitics & Society2.27×
12TraditionPolitics & Society2.26×
13Ace HardwareHome & Garden2.19×
14Barack ObamaPolitics & Society2.17×
15Joe BidenPolitics & Society2.14×
16CNNMovies & TV2.10×
17NostalgiaHome & Garden2.09×
18Donald TrumpPolitics & Society2.04×
19Health careBusiness & Career1.55×
20RedditInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitt Romney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitt Romney audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
IndividualismJOY1.70×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitt Romney audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mitt Romney have in United States?

Mitt Romney has an estimated audience of 1,983,665 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mitt Romney fans?

49.3% of Mitt Romney fans are female, 50.7% are male, with an average age of 47.2 years.

03

Which brands do Mitt Romney fans like most?

Mitt Romney fans show strongest brand affinity for Drudge Report (14.58×), Arnold Schwarzenegger (8.94×), and New York Post (5.49×) over the country average.

04

Where do Mitt Romney fans live in United States?

Mitt Romney fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mitt Romney fans also like?

Beyond Mitt Romney itself, the audience over-indexes on Arnold Schwarzenegger (8.94×), New York Post (5.49×), Donald Trump (2.04×), and American Airlines (2.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mitt Romney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mitt Romney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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