Mnet Asian Music Awards Audience in United States
Mnet Asian Music Awards has an estimated audience of 318,414 people in United States. 68.7% are female, 31.3% are male, average age 35.2. Top brand affinities: Group buying, Ji Chang-wook, Park Seo-joon, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Group buying, Ji Chang-wook, Park Seo-joon, with strongest over-indexing on Group buying (46.85× the country average). Demographically, the Mnet Asian Music Awards audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Extroversion.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Mnet Asian Music Awards fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 35.2 |
| Estimated audience size | 318,414 |
Audience persona
The typical Mnet Asian Music Awards fan in United States is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 46.85× | Shopping |
| Ji Chang-wook | 100.89× | Movies & TV |
| Park Seo-joon | 97.62× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Hyun Bin | 55.31× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Gerard Butler | 15.52× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Kim Soo-hyun | 27.12× | Movies & TV |
| Rose Leslie | 26.13× | Movies & TV |
| Anime and manga fandom | 6.08× | Literature |
| Natalie Dormer | 21.04× | Movies & TV |
| Fjord | 49.27× | Travel & Leisure |
| Helena Bonham Carter | 15.77× | Movies & TV |
| MSN | 3.58× | News |
| Society6 | 20× | Shopping |
| Boy band | 12.65× | Music & Radio |
| Jennifer Love Hewitt | 10.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Extroversion | THRILL | 1.44 |
| Family Orientation | CONSERVATISM | 1.43 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Community Orientation | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 37.0% |
| United States | 13.0% |
| Indonesia | 11.4% |
See Mnet Asian Music Awards audiences in other countries
- Mnet Asian Music Awards — Germany
- Mnet Asian Music Awards — United Kingdom
- Mnet Asian Music Awards — France
- Mnet Asian Music Awards — Italy
- Mnet Asian Music Awards — Spain
- Mnet Asian Music Awards — Brazil
- Mnet Asian Music Awards — Japan
- Mnet Asian Music Awards — South Korea
- Mnet Asian Music Awards — India
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mnet Asian Music Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.