Rascasse Audience Intelligence

Mnet Asian Music Awards Audience in United States

A data profile of the people who buy, follow and care about Mnet Asian Music Awards in United States — modelled from more than twelve digital signal sources. Mnet Asian Music Awards has an estimated audience of 318,427 people in United States.

#57among Music festival in United States#603among Event in United States#6821in Music & Radio

The average Mnet Asian Music Awards fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ji Chang-wook, Park Seo-joon, Group buying, with strongest over-indexing on Ji Chang-wook (90.44× the country average).

Demographically, the Mnet Asian Music Awards audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mnet Asian Music Awards fan in United States is more female, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Ji Chang-wook.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mnet Asian Music Awards profile in United States.

Audience size
318K
in United States
Gender
68.7%♀
31.3% male
Age
35.2
average years
Country rank
#46882
Event in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mnet Asian Music Awards fans

68.7% are female, 31.3% are male, average age 35.2.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for Mnet Asian Music Awards audience in United States
MetricValue
Female68.7%
Male31.3%
Average age35.2
Estimated audience size318,427
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Mnet Asian Music Awards audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3916%
40-4915%
50+17%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Mnet Asian Music Awards audience comes from United States.

Worldwide audience distribution share by country for Mnet Asian Music Awards
CountryShare
Japan37.0%
United States13.0%
Indonesia11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mnet Asian Music Awards audience in United States is strongest.

Fig. 05

Top regions by affinity

Mnet Asian Music Awards fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.72×
02Hawaii~2K1.40×
03Washington~8K1.28×
04New York~20K1.22×
05Texas~30K1.18×
06Maryland~6K1.17×
07New Jersey~9K1.13×
08Virginia~9K1.12×
09Nevada~3K1.08×
10Arizona~7K1.07×
11Massachusetts~7K1.06×
12Georgia~10K1.05×
13Delaware<1K1.05×
14Alaska<1K1.03×
15Wisconsin~5K1.02×
16Oregon~4K1.02×
17Connecticut~3K1.01×
18Utah~3K1.01×
19South Dakota<1K1.01×
20Vermont<1K1.01×
21North Carolina~10K1.00×
22Rhode Island~1K1.00×
23North Dakota<1K1.00×
24Maine~1K0.98×
25Washington, District of Columbia<1K0.98×
26Florida~20K0.97×
27Illinois~10K0.97×
28West Virginia~1K0.97×
29Montana<1K0.97×
30Minnesota~4K0.96×
31Louisiana~4K0.96×
32Kentucky~4K0.96×
33Oklahoma~3K0.96×
34Nebraska~2K0.96×
35Kansas~2K0.95×
36Idaho~2K0.95×
37New Mexico~2K0.95×
38New Hampshire~1K0.95×
39Mississippi~2K0.94×
40Arkansas~2K0.94×
41Indiana~5K0.93×
42South Carolina~4K0.93×
43Iowa~2K0.93×
44Pennsylvania~10K0.92×
45Colorado~5K0.91×
46Alabama~4K0.90×
47Tennessee~6K0.89×
48Missouri~5K0.89×
49Ohio~9K0.88×
50Michigan~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Mnet Asian Music Awards, United States
0.87×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mnet Asian Music Awards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mnet Asian Music Awards audience
#·InterestCategoryAffinity×
01Ji Chang-wookMovies & TV90.44×
02Park Seo-joonMovies & TV86.28×
03Hyun BinMovies & TV45.30×
04Group buyingShopping28.70×
05Kim Soo-hyunMovies & TV21.64×
06Ming-Na WenMovies & TV20.00×
07Society6Shopping20.00×
08Park Bo-gumMovies & TV20.00×
09EstoniaTravel & Leisure20.00×
10Gerard ButlerMovies & TV15.09×
11Boy bandMusic & Radio13.17×
12Helena Bonham CarterMovies & TV13.11×
13Web serverTechnology & Electronics9.52×
14Heath LedgerMovies & TV8.41×
15Bath and BodyworksShopping6.15×
16DiaryKids & Family5.40×
17Anime and manga fandomLiterature5.21×
18Beauty salonsBeauty & Wellness2.57×
19PinterestInternet & Social Media2.22×
20CookingFood & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mnet Asian Music Awards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mnet Asian Music Awards audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.88×
SpiritualityBALANCE1.82×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mnet Asian Music Awards audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Quality AwarenessPREMIUM0.67×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mnet Asian Music Awards have in United States?

Mnet Asian Music Awards has an estimated audience of 318,427 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mnet Asian Music Awards fans?

68.7% of Mnet Asian Music Awards fans are female, 31.3% are male, with an average age of 35.2 years.

03

Which brands do Mnet Asian Music Awards fans like most?

Mnet Asian Music Awards fans show strongest brand affinity for Ji Chang-wook (90.44×), Park Seo-joon (86.28×), and Group buying (28.7×) over the country average.

04

Where do Mnet Asian Music Awards fans live in United States?

Mnet Asian Music Awards fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mnet Asian Music Awards fans also like?

Beyond Mnet Asian Music Awards itself, the audience over-indexes on Park Seo-joon (86.28×), Group buying (28.7×), Hyun Bin (45.3×), and Web server (9.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mnet Asian Music Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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