Mnet Asian Music Awards Audience in United States
Mnet Asian Music Awards has an estimated audience of 318,414 people in United States. 68.7% are female, 31.3% are male, average age 35.2. Top brand affinities: Home equity, Historic site, Pantsuit, Home construction, Edvard Grieg.
Top brand affinities include Home equity, Historic site, Pantsuit, with strongest over-indexing on Home equity (7.55× the country average). Demographically, the Mnet Asian Music Awards audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Sustainability, Extroversion.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Mnet Asian Music Awards fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 35.2 |
| Estimated audience size | 318,414 |
Audience persona
The typical Mnet Asian Music Awards fan in United States is more female, around 35.2 years old, with strong Sustainability tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 7.55× | Home & Garden |
| Historic site | 10.86× | Arts & Culture |
| Pantsuit | 21.95× | Fashion & Accessoires |
| Home construction | 2.99× | Home & Garden |
| Edvard Grieg | 40.12× | Literature |
| Nationality | 3.21× | Politics & Society |
| Unique Hijabs | 100.89× | Shopping |
| Combat sport | 1.69× | Sports |
| Cam Ward | 3.98× | Sports |
| Israel | 2.1× | Travel & Leisure |
| Panama | 2.87× | Travel & Leisure |
| Guy Fieri | 2.69× | Movies & TV |
| Vilas County, Wisconsin | 20× | Travel & Leisure |
| Saving | 1.91× | Business & Career |
| Strategic human resource planning | 5.85× | Business & Career |
| Hoosier | 8.89× | Politics & Society |
| Jumia | 10.76× | Fashion & Accessoires |
| Google Photos | 1.55× | Technology & Electronics |
| Home staging | 3.1× | Home & Garden |
| Circular Quay | 21.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Extroversion | THRILL | 1.44 |
| Family Orientation | CONSERVATISM | 1.43 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Community Orientation | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 37.0% |
| United States | 13.0% |
| Indonesia | 11.4% |
See Mnet Asian Music Awards audiences in other countries
- Mnet Asian Music Awards — Germany
- Mnet Asian Music Awards — United Kingdom
- Mnet Asian Music Awards — France
- Mnet Asian Music Awards — Italy
- Mnet Asian Music Awards — Spain
- Mnet Asian Music Awards — Brazil
- Mnet Asian Music Awards — Japan
- Mnet Asian Music Awards — South Korea
- Mnet Asian Music Awards — India
More Music festival audiences in United States
- Lollapalooza (10,765,898)
- American Music Award (8,042,346)
- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mnet Asian Music Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.