Mole sauce Audience in United States
Mole sauce has an estimated audience of 259,218 people in United States. 64.4% are female, 35.6% are male, average age 40.4. Top brand affinities: Finnair, Liga MX, Google Maps, Capital One, Money transmitter.
Top brand affinities include Finnair, Liga MX, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Mole sauce audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Mole sauce fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.4 |
| Estimated audience size | 259,218 |
Audience persona
The typical Mole sauce fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| Liga MX | 18.71× | Sports |
| Google Maps | 6.34× | Internet & Social Media |
| Capital One | 3.01× | Business & Career |
| Money transmitter | 61.98× | Business & Career |
| Circle K | 4.32× | Shopping |
| Five Below | 3.39× | Shopping |
| Family Dollar | 3.9× | Fashion & Accessoires |
| Dollar General | 2.33× | Shopping |
| Sarah Jessica Parker | 7.98× | Movies & TV |
| Dollar Tree | 2.37× | Shopping |
| Livemusic | 2.92× | Music & Radio |
| Indeed.com | 2.25× | Business & Career |
| Non-fiction books | 4.14× | Literature |
| Milwaukee Brewers | 4.26× | Sports |
| Las Vegas | 2.36× | Travel & Leisure |
| Take-out | 2.42× | Food & Beverages |
| Saw (franchise) | 8.23× | Movies & TV |
| MetLife | 8.75× | Business & Career |
| Khan Academy | 4.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Urban Lifestyle | OPEN | 1.52 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.31 |
| Travelling | THRILL | 1.24 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 47.5% |
| United States | 40.3% |
| Spain | 5.2% |
See Mole sauce audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mole sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.