A data profile of the people who buy, follow and care about Mole sauce in United States — modelled from more than twelve digital signal sources. Mole sauce has an estimated audience of 259,218 people in United States.
Mole sauce has an estimated audience of 259,218 people in United States. 64.4% are female, 35.6% are male, average age 40.4. Top brand affinities: Liga MX, Discount stores, Shopping malls, Mortgage loans, Google Maps.
Top brand affinities include Liga MX, Discount stores, Shopping malls, with strongest over-indexing on Liga MX (11.94× the country average).
Demographically, the Mole sauce audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
The typical Mole sauce fan in United States is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Liga MX.
The key figures that characterise the Mole sauce profile in United States.
64.4% are female, 35.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 40.4 |
| Estimated audience size | 259,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 18% |
The strongest cross-interests of the Mole sauce audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Money transmitter | Business & Career | 51.96× | ||
| 02 | Liga MX | Sports | 11.94× | ||
| 03 | Milwaukee Brewers | Sports | 4.17× | ||
| 04 | Renewable energy | Business & Career | 3.67× | ||
| 05 | First class travel | Travel & Leisure | 3.56× | ||
| 06 | Discount stores | Shopping | 3.49× | ||
| 07 | Shopping malls | Shopping | 2.92× | ||
| 08 | Five Below | Shopping | 2.91× | ||
| 09 | FedEx | Business & Career | 2.89× | ||
| 10 | Mortgage loans | Business & Career | 2.75× | ||
| 11 | Organic food | Food & Beverages | 2.63× | ||
| 12 | Subway | Food & Beverages | 2.56× | ||
| 13 | Google Maps | Internet & Social Media | 2.52× | ||
| 14 | Domino's Pizza | Food & Beverages | 2.35× | ||
| 15 | Barbecue | Food & Beverages | 2.19× | ||
| 16 | Airbnb | Travel & Leisure | 2.14× | ||
| 17 | Pizza Hut | Food & Beverages | 2.13× | ||
| 18 | McDonald's | Food & Beverages | 2.03× | ||
| 19 | Internet & Social Media | 1.87× | |||
| 20 | Furniture | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.94× | |
| Price Sensitivity | PREMIUM | 1.91× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mole sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.