Mona Audience in United States
Mona has an estimated audience of 938,079 people in United States. 52.0% are female, 48.0% are male, average age 43.4. Top brand affinities: Israel, Notre Dame Fighting Irish women's basketball, Keiki, Pillow, Jeep Wagoneer.
Top brand affinities include Israel, Notre Dame Fighting Irish women's basketball, Keiki, with strongest over-indexing on Israel (2.45× the country average). Demographically, the Mona audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mona fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.4 |
| Estimated audience size | 938,079 |
Audience persona
The typical Mona fan in United States is balanced, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.45× | Travel & Leisure |
| Notre Dame Fighting Irish women's basketball | 8.7× | Sports |
| Keiki | 12.88× | Home & Garden |
| Pillow | 1.51× | Home & Garden |
| Jeep Wagoneer | 3× | Cars & Mobility |
| MK | 1.89× | Music & Radio |
| Monogram | 1.72× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.75× | Cars & Mobility |
| Pro-Ject | 1.64× | Music & Radio |
| Home staging | 2.01× | Home & Garden |
| Kean University | 9.61× | Business & Career |
| Bully (2011 film) | 2.24× | Movies & TV |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| Glossier | 1.66× | Beauty & Wellness |
| Tuscany | 2.15× | Travel & Leisure |
| Keith Stanfield | 1.95× | Movies & TV |
| Kodiak, Alaska | 2.37× | Travel & Leisure |
| Shiba Inu | 1.93× | Pets & Animals |
| Hebe | 1.74× | Home & Garden |
| JibJab | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Patriotism | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.29 |
| Need for Security | CONSERVATISM | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 46.5% |
| Australia | 12.1% |
| United States | 11.0% |
See Mona audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.