Mona Audience in United States
Mona has an estimated audience of 938,079 people in United States. 52.0% are female, 48.0% are male, average age 43.4. Top brand affinities: MSN, Kwik Trip, Hy-Vee, Casey's General Stores, Staples (Canada).
Top brand affinities include MSN, Kwik Trip, Hy-Vee, with strongest over-indexing on MSN (3.76× the country average). Demographically, the Mona audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mona fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 43.4 |
| Estimated audience size | 938,079 |
Audience persona
The typical Mona fan in United States is balanced, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.76× | News |
| Kwik Trip | 8.7× | Shopping |
| Hy-Vee | 8.26× | Shopping |
| Casey's General Stores | 6.26× | Food & Beverages |
| Staples (Canada) | 3.21× | Business & Career |
| Iowa Hawkeyes football | 12.88× | Sports |
| Great Clips | 3.27× | Beauty & Wellness |
| University of Iowa | 10.47× | Business & Career |
| QuikTrip | 3.58× | Shopping |
| Nature | 1.58× | Home & Garden |
| Hobby Lobby | 1.95× | Home & Garden |
| Livestock | 1.84× | Pets & Animals |
| Aldi | 1.76× | Shopping |
| Recreation | 1.57× | Travel & Leisure |
| Tom Welling | 5.79× | Movies & TV |
| Nebraska Cornhuskers football | 5.3× | Sports |
| Bars | 1.55× | Travel & Leisure |
| Chuck Norris | 2.52× | Movies & TV |
| Deion Sanders | 3.97× | Sports |
| Tractor Supply Company | 2.62× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.38 |
| Patriotism | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.29 |
| Need for Security | CONSERVATISM | 1.1 |
| Convenience Orientation | PREMIUM | 1.1 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 46.5% |
| Australia | 12.1% |
| United States | 11.0% |
See Mona audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.