Rascasse Audience Intelligence

Monique Lhuillier Target Market in United States

A data profile of the people who buy, follow and care about Monique Lhuillier in United States — modelled from more than twelve digital signal sources. Monique Lhuillier has an estimated audience of 592,578 people in United States.

#24among Fashion designer in United States#3423among Brand in United States#1233in Fashion & Accessoires

The average Monique Lhuillier fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Rick Owens, Boucheron, Eurostar, with strongest over-indexing on Rick Owens (49.01× the country average).

Demographically, the Monique Lhuillier audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monique Lhuillier fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Rick Owens.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monique Lhuillier profile in United States.

Audience size
593K
in United States
Gender
73.5%♀
26.5% male
Age
40.0
average years
Country rank
#33061
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Monique Lhuillier

73.5% are female, 26.5% are male, average age 40.0.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Monique Lhuillier audience in United States
MetricValue
Female73.5%
Male26.5%
Average age40.0
Estimated audience size592,578
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Monique Lhuillier audience in United States
Age bracketShare%
16-1915%
20-2927%
30-3915%
40-4917%
50+25%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Monique Lhuillier audience comes from United States.

Worldwide audience distribution share by country for Monique Lhuillier
CountryShare
United States60.1%
Japan5.9%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monique Lhuillier audience in United States is strongest.

Fig. 05

Top regions by affinity

Monique Lhuillier customers by region in United States
#RegionReachAffinity×
01New York~100K3.83×
02California~100K2.26×
03Washington, District of Columbia~4K2.20×
04New Jersey~30K1.99×
05Connecticut~10K1.87×
06Massachusetts~20K1.79×
07Florida~50K1.28×
08Louisiana~9K1.22×
09Rhode Island~2K1.22×
10Illinois~20K1.16×
11Alabama~9K1.09×
12Virginia~20K1.07×
13Hawaii~3K1.05×
14Maryland~10K1.04×
15South Carolina~9K1.03×
16North Carolina~20K1.01×
17Texas~50K0.99×
18Georgia~20K0.98×
19Tennessee~10K0.98×
20Colorado~9K0.98×
21New Hampshire~2K0.98×
22Vermont<1K0.96×
23Pennsylvania~20K0.93×
24Mississippi~4K0.92×
25Michigan~10K0.91×
26Nevada~5K0.91×
27Maine~2K0.91×
28Washington~10K0.90×
29Delaware~1K0.87×
30Alaska~1K0.86×
31North Dakota~1K0.84×
32Arizona~10K0.82×
33Montana~1K0.82×
34South Dakota~1K0.82×
35Kentucky~6K0.81×
36Minnesota~7K0.80×
37Ohio~10K0.79×
38West Virginia~2K0.79×
39Kansas~4K0.78×
40Idaho~2K0.78×
41Arkansas~4K0.77×
42Oregon~5K0.76×
43Missouri~7K0.75×
44Oklahoma~5K0.75×
45Nebraska~2K0.74×
46New Mexico~2K0.72×
47Indiana~8K0.70×
48Utah~4K0.70×
49Wisconsin~6K0.68×
50Iowa~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Monique Lhuillier, United States
0.68×1.00×3.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monique Lhuillier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monique Lhuillier audience
#·InterestCategoryAffinity×
01EscadaFashion & Accessoires84.09×
02London Fashion WeekFashion & Accessoires74.59×
03EurostarCars & Mobility65.52×
04LibreOfficeTechnology & Electronics54.76×
05Rick OwensFashion & Accessoires49.01×
06BoucheronFashion & Accessoires42.94×
07KoenigseggCars & Mobility29.79×
08Bordeaux wineFood & Beverages25.84×
09Key FoodShopping25.81×
10Justin RoseSports25.37×
11Roberto CavalliFashion & Accessoires24.80×
12GoyardFashion & Accessoires20.29×
13Miu MiuFashion & Accessoires20.13×
14Oscar de la RentaFashion & Accessoires17.74×
15BulgariFashion & Accessoires15.05×
16Louis VuittonFashion & Accessoires6.96×
17NordstromShopping5.36×
18The UPS StoreShopping4.32×
19Beauty salonsBeauty & Wellness4.29×
20CookingFood & Beverages2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monique Lhuillier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monique Lhuillier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.14×
Luxury OrientationPREMIUM2.87×
Price SensitivityPREMIUM2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monique Lhuillier audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
TraditionCONSERVATISM0.93×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Monique Lhuillier's target market in United States?

Monique Lhuillier's target market in United States covers an estimated 592,578 people, concentrated in California and New York.

02

What is the gender split and age of Monique Lhuillier customers?

73.5% of the Monique Lhuillier audience are female, 26.5% are male, with an average age of 40.0 years.

03

Which brands do Monique Lhuillier fans like most?

Monique Lhuillier fans show strongest brand affinity for Rick Owens (49.01×), Boucheron (42.94×), and Eurostar (65.52×) over the country average.

04

Where do Monique Lhuillier fans live in United States?

Monique Lhuillier fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Monique Lhuillier fans also like?

Beyond Monique Lhuillier itself, the audience over-indexes on Boucheron (42.94×), Eurostar (65.52×), Key Food (25.81×), and Miu Miu (20.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monique Lhuillier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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