Mushroom Audience in United States

Mushroom logo

Mushroom has an estimated audience of 5,557,145 people in United States. 60.7% are female, 39.3% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Ken Burns, Israel, 3D printing, Unique Gifts.

The average Mushroom fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Ken Burns, Israel, with strongest over-indexing on Elsword (21.92× the country average). Demographically, the Mushroom audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

Demographics of Mushroom fans

Demographic split for Mushroom audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.6
Estimated audience size5,557,145

Audience persona

The typical Mushroom fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Mushroom in United States
RegionReachAffinity
California608,4911×
Texas489,6861.02×
Florida362,2510.96×
New York291,4720.94×
Pennsylvania185,4250.99×
Georgia169,3630.99×
North Carolina168,0471×
Ohio167,9620.98×
Illinois167,3980.9×
Michigan162,2961.12×
Washington156,7221.41×
Virginia126,6960.94×
New Jersey120,0750.85×
Arizona117,5591.04×
Tennessee112,7611.01×
Indiana109,5651.08×
Colorado102,7891.17×
Massachusetts100,8820.92×
Missouri100,1711.12×
Oregon93,6621.47×
Minnesota86,0641.08×
Maryland85,3950.89×
Wisconsin81,9740.98×
Alabama73,3640.94×
Kentucky72,1751.04×
South Carolina71,8760.86×
Louisiana68,8450.96×
Oklahoma65,9851.07×
Utah57,4521.15×
Nevada51,5590.96×
Connecticut48,5420.87×
Arkansas46,9861.03×
Iowa46,2501.01×
Kansas45,6531.04×
Mississippi39,9840.87×
Idaho30,4821.09×
New Mexico29,8581.07×
West Virginia27,2451.05×
Nebraska26,6330.96×
Maine20,2481.02×
New Hampshire20,1180.92×
Hawaii19,8750.83×
Montana16,2871.06×
Rhode Island14,6320.83×
Alaska13,9601.17×
Washington, District of Columbia13,2080.79×
Delaware11,8970.78×
South Dakota11,3070.88×
Vermont10,2371.05×
North Dakota10,1040.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mushroom audience
BrandAffinityCategory
Elsword21.92×Games
Ken Burns6.11×Movies & TV
Israel1.71×Travel & Leisure
3D printing1.92×Technology & Electronics
Unique Gifts1.76×Shopping
Birthday Gifts2.31×Kids & Family
Governor of Michigan4.95×Politics & Society
Karbala6.11×Travel & Leisure
Goop3.56×Internet & Social Media
Jesse Plemons2.27×Movies & TV
JDSU1.71×Business & Career
Hibachi4.21×Food & Beverages
Grinch2.15×Movies & TV
Kendra Scott1.52×Fashion & Accessoires
Home Bargains6.11×Shopping
Jeep Wagoneer2.95×Cars & Mobility
Urban horticulture1.76×Home & Garden
Cam Ward1.83×Sports
Fairy godmother3.49×Literature
Mathcore3.65×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mushroom audience
TraitClusterScore
Healthy LifestyleBALANCE1.98
SustainabilityBALANCE1.69
MindfulnessBALANCE1.39
IndulgenceJOY1.38
Urban LifestyleOPEN1.33
Early Adopter MentalityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Mushroom
CountryShare
United States17.8%
Thailand6.6%
United Kingdom4.4%

See Mushroom audiences in other countries

More Vegetable audiences in United States

Frequently asked questions

How many fans does Mushroom have in United States?

Mushroom has an estimated audience of 5,557,145 people in United States, concentrated in California and Texas.

What is the gender split and age of Mushroom fans?

60.7% of Mushroom fans are female, 39.3% are male, with an average age of 40.6 years.

Which brands do Mushroom fans like most?

Mushroom fans show strongest brand affinity for Elsword (21.92×), Ken Burns (6.11×), and Israel (1.71×) over the country average.

Where do Mushroom fans live in United States?

Mushroom fans in United States are most concentrated in California (reach 608,491), Texas (reach 489,686), and Florida (reach 362,251). These three regions account for the largest share of the active audience.

What other brands do Mushroom fans also like?

Beyond Mushroom itself, the audience over-indexes on Ken Burns (6.11×), Israel (1.71×), 3D printing (1.92×), and Unique Gifts (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.