Rascasse Audience Intelligence

Mushroom Audience in United States

A data profile of the people who buy, follow and care about Mushroom in United States — modelled from more than twelve digital signal sources. Mushroom has an estimated audience of 5,557,145 people in United States.

#12among Vegetable in United States#3537among Topic in United States#425in Food & Beverages

The average Mushroom fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Organic food, Trader Joe's, BevMo!, with strongest over-indexing on Organic food (1.62× the country average).

Demographically, the Mushroom audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mushroom fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic food.

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mushroom profile in United States.

Audience size
5.6M
in United States
Gender
60.7%♀
39.3% male
Age
40.6
average years
Country rank
#6101
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mushroom fans

60.7% are female, 39.3% are male, average age 40.6.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Mushroom audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.6
Estimated audience size5,557,145
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Mushroom audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Mushroom audience comes from United States.

Worldwide audience distribution share by country for Mushroom
CountryShare
United States17.8%
Thailand6.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mushroom audience in United States is strongest.

Fig. 05

Top regions by affinity

Mushroom fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K1.38×
02Washington~100K1.30×
03Alaska~20K1.26×
04Missouri~100K1.15×
05Utah~60K1.13×
06Colorado~100K1.11×
07Idaho~30K1.11×
08New Mexico~30K1.10×
09Oklahoma~70K1.08×
10West Virginia~30K1.08×
11Montana~20K1.08×
12Vermont~10K1.08×
13Michigan~200K1.07×
14Indiana~100K1.07×
15Arkansas~50K1.07×
16Kentucky~70K1.06×
17Kansas~50K1.06×
18Texas~500K1.04×
19Georgia~200K1.03×
20Nebraska~30K1.02×
21Maine~20K1.02×
22Minnesota~80K1.01×
23Iowa~50K1.01×
24North Dakota~10K1.01×
25North Carolina~200K1.00×
26California~600K0.98×
27Pennsylvania~200K0.98×
28Louisiana~70K0.98×
29South Dakota~10K0.98×
30Ohio~200K0.97×
31Arizona~100K0.97×
32Wisconsin~80K0.97×
33Virginia~100K0.96×
34Tennessee~100K0.96×
35Alabama~70K0.93×
36Nevada~50K0.93×
37New Hampshire~20K0.92×
38South Carolina~80K0.91×
39Massachusetts~100K0.90×
40Mississippi~40K0.90×
41Florida~300K0.89×
42Hawaii~20K0.89×
43New York~300K0.88×
44Illinois~200K0.88×
45Maryland~80K0.87×
46Connecticut~50K0.85×
47Rhode Island~10K0.85×
48New Jersey~100K0.83×
49Delaware~10K0.82×
50Washington, District of Columbia~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Mushroom, United States
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mushroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mushroom audience
#·InterestCategoryAffinity×
01BevMo!Shopping6.11×
02Naked WinesFood & Beverages6.11×
03Meg RyanMovies & TV4.12×
04Non-alcoholic beverageFood & Beverages2.54×
05SausageFood & Beverages2.44×
06DoughFood & Beverages2.13×
07Sustainable energyHome & Garden2.05×
08Microwave ovenHome & Garden1.97×
09Renewable energyBusiness & Career1.83×
10Real propertyHome & Garden1.69×
11InnovationBusiness & Career1.68×
12Organic farmingFood & Beverages1.68×
13CookbookFood & Beverages1.64×
14Vintage clothingFashion & Accessoires1.63×
15Organic foodFood & Beverages1.62×
16GeneticsKids & Family1.60×
17PharmacyBusiness & Career1.56×
18Charitable organizationPolitics & Society1.56×
19Trader Joe'sShopping1.53×
20LunchFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mushroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mushroom audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.64×
SustainabilityBALANCE1.56×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mushroom audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Luxury OrientationPREMIUM0.88×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mushroom have in United States?

Mushroom has an estimated audience of 5,557,145 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mushroom fans?

60.7% of Mushroom fans are female, 39.3% are male, with an average age of 40.6 years.

03

Which brands do Mushroom fans like most?

Mushroom fans show strongest brand affinity for Organic food (1.62×), Trader Joe's (1.53×), and BevMo! (6.11×) over the country average.

04

Where do Mushroom fans live in United States?

Mushroom fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mushroom fans also like?

Beyond Mushroom itself, the audience over-indexes on Trader Joe's (1.53×), BevMo! (6.11×), Naked Wines (6.11×), and Non-alcoholic beverage (2.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in United States

See Mushroom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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