A data profile of the people who buy, follow and care about MyGolf Spy in United States — modelled from more than twelve digital signal sources. MyGolf Spy has an estimated audience of 272,718 people in United States.
The average MyGolf Spy fan in United States is 41.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include W9 (TV channel), Ryder Cup, Masters Tournament, with strongest over-indexing on W9 (TV channel) (147× the country average).
Demographically, the MyGolf Spy audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical MyGolf Spy fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for W9 (TV channel).
The key figures that characterise the MyGolf Spy profile in United States.
10.5% are female, 89.5% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 10.5% |
| Male | 89.5% |
| Average age | 41.4 |
| Estimated audience size | 272,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide MyGolf Spy audience comes from United States.
| Country | Share |
|---|---|
| United States | 57.3% |
| Canada | 7.9% |
| United Kingdom | 7.5% |
Where the MyGolf Spy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~2K | 1.90× | |
| 02 | Wisconsin | ~6K | 1.36× | |
| 03 | South Carolina | ~5K | 1.34× | |
| 04 | Colorado | ~6K | 1.33× | |
| 05 | Michigan | ~9K | 1.32× | |
| 06 | Minnesota | ~5K | 1.32× | |
| 07 | Connecticut | ~3K | 1.29× | |
| 08 | Nebraska | ~2K | 1.24× | |
| 09 | Iowa | ~3K | 1.23× | |
| 10 | Arizona | ~7K | 1.20× | |
| 11 | Kansas | ~3K | 1.19× | |
| 12 | North Dakota | <1K | 1.19× | |
| 13 | Washington | ~6K | 1.18× | |
| 14 | Virginia | ~8K | 1.17× | |
| 15 | Arkansas | ~3K | 1.14× | |
| 16 | North Carolina | ~9K | 1.12× | |
| 17 | Tennessee | ~6K | 1.12× | |
| 18 | Kentucky | ~4K | 1.10× | |
| 19 | Massachusetts | ~6K | 1.09× | |
| 20 | South Dakota | <1K | 1.06× | |
| 21 | Utah | ~3K | 1.05× | |
| 22 | Missouri | ~4K | 1.04× | |
| 23 | Idaho | ~1K | 1.04× | |
| 24 | Ohio | ~9K | 1.03× | |
| 25 | Illinois | ~9K | 1.01× | |
| 26 | Alabama | ~4K | 0.98× | |
| 27 | Oregon | ~3K | 0.96× | |
| 28 | New Hampshire | ~1K | 0.96× | |
| 29 | Montana | <1K | 0.96× | |
| 30 | Oklahoma | ~3K | 0.95× | |
| 31 | West Virginia | ~1K | 0.92× | |
| 32 | Rhode Island | <1K | 0.91× | |
| 33 | Pennsylvania | ~8K | 0.89× | |
| 34 | Vermont | <1K | 0.89× | |
| 35 | New York | ~10K | 0.87× | |
| 36 | Indiana | ~4K | 0.87× | |
| 37 | Washington, District of Columbia | <1K | 0.87× | |
| 38 | Louisiana | ~3K | 0.86× | |
| 39 | Alaska | <1K | 0.86× | |
| 40 | California | ~30K | 0.85× | |
| 41 | Maryland | ~4K | 0.85× | |
| 42 | Georgia | ~7K | 0.82× | |
| 43 | New Jersey | ~6K | 0.81× | |
| 44 | Maine | <1K | 0.81× | |
| 45 | Mississippi | ~2K | 0.80× | |
| 46 | Delaware | <1K | 0.78× | |
| 47 | Florida | ~10K | 0.77× | |
| 48 | New Mexico | <1K | 0.72× | |
| 49 | Texas | ~20K | 0.70× | |
| 50 | Nevada | ~2K | 0.67× |
The strongest cross-interests of the MyGolf Spy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | W9 (TV channel) | Movies & TV | 147.00× | ||
| 02 | Ryder Cup | Sports | 35.50× | ||
| 03 | Phil Mickelson | Sports | 28.89× | ||
| 04 | PGA TOUR Superstore | Shopping | 28.30× | ||
| 05 | The Players Championship | Sports | 26.91× | ||
| 06 | Rock Bottom Golf | Sports | 25.79× | ||
| 07 | Masters Tournament | Sports | 20.36× | ||
| 08 | Justin Rose | Sports | 19.21× | ||
| 09 | Tiger Woods | Sports | 17.63× | ||
| 10 | Naomi Scott | Movies & TV | 16.51× | ||
| 11 | Arnold Palmer | Sports | 15.86× | ||
| 12 | Brooks Koepka | Sports | 15.36× | ||
| 13 | Dennis Rodman | Sports | 15.27× | ||
| 14 | Jack Nicklaus | Sports | 14.54× | ||
| 15 | LPGA | Sports | 14.02× | ||
| 16 | Winter Olympic Games | Sports | 13.94× | ||
| 17 | US Open (tennis) | Sports | 9.30× | ||
| 18 | TopGolf | Sports | 8.84× | ||
| 19 | Aaron Rodgers | Sports | 5.25× | ||
| 20 | PGA Tour | Sports | 4.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Family Orientation | CONSERVATISM | 1.90× | |
| Convenience Orientation | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.66× | |
| Creativity | OPEN | 0.71× | |
| Pet Ownership | JOY | 0.76× |
MyGolf Spy has an estimated audience of 272,718 people in United States, concentrated in California and Texas.
10.5% of MyGolf Spy fans are female, 89.5% are male, with an average age of 41.4 years.
MyGolf Spy fans show strongest brand affinity for W9 (TV channel) (147×), Ryder Cup (35.5×), and Masters Tournament (20.36×) over the country average.
MyGolf Spy fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond MyGolf Spy itself, the audience over-indexes on Ryder Cup (35.5×), Masters Tournament (20.36×), Tiger Woods (17.63×), and Phil Mickelson (28.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for MyGolf Spy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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