Rascasse Audience Intelligence

Mysticism Audience in United States

A data profile of the people who buy, follow and care about Mysticism in United States — modelled from more than twelve digital signal sources. Mysticism has an estimated audience of 7,177,232 people in United States.

#2970among Topic in United States#201in Health

The average Mysticism fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Connecticut, Texas.

Top brand affinities include Britney Spears, Non-alcoholic beverage, Tradition, with strongest over-indexing on Britney Spears (2.7× the country average).

Demographically, the Mysticism audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mysticism fan in United States is more female, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Britney Spears.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mysticism profile in United States.

Audience size
7.2M
in United States
Gender
67.8%♀
32.2% male
Age
39.3
average years
Country rank
#4912
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mysticism fans

67.8% are female, 32.2% are male, average age 39.3.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Mysticism audience in United States
MetricValue
Female67.8%
Male32.2%
Average age39.3
Estimated audience size7,177,232
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Mysticism audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Mysticism audience comes from United States.

Worldwide audience distribution share by country for Mysticism
CountryShare
United States29.0%
India6.8%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mysticism audience in United States is strongest.

Fig. 05

Top regions by affinity

Mysticism fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~500K6.63×
02Rhode Island~90K3.97×
03Washington, District of Columbia~70K3.25×
04Maryland~300K2.31×
05Virginia~300K1.45×
06South Dakota~20K1.25×
07Massachusetts~200K1.06×
08Iowa~60K1.00×
09Vermont~10K1.00×
10New York~400K0.95×
11Minnesota~90K0.91×
12Delaware~20K0.90×
13Louisiana~80K0.86×
14New Jersey~200K0.84×
15Maine~20K0.80×
16North Carolina~200K0.79×
17Mississippi~50K0.79×
18New Hampshire~20K0.79×
19Georgia~200K0.78×
20Hawaii~20K0.78×
21California~600K0.77×
22Nevada~50K0.77×
23Pennsylvania~200K0.76×
24Indiana~100K0.75×
25New Mexico~30K0.74×
26West Virginia~20K0.74×
27Texas~500K0.73×
28Illinois~200K0.73×
29Florida~300K0.72×
30Tennessee~100K0.72×
31Alaska~10K0.72×
32Arizona~100K0.71×
33Alabama~70K0.71×
34Arkansas~40K0.71×
35Washington~100K0.70×
36Oregon~60K0.70×
37Michigan~100K0.69×
38South Carolina~70K0.69×
39Oklahoma~50K0.69×
40Ohio~200K0.68×
41Missouri~80K0.68×
42Kentucky~60K0.68×
43Idaho~20K0.68×
44North Dakota~10K0.67×
45Kansas~40K0.66×
46Montana~10K0.65×
47Colorado~70K0.64×
48Nebraska~20K0.62×
49Utah~40K0.61×
50Wisconsin~60K0.58×
Fig. 06

Affinity by region

Affinity by region — Mysticism, United States
0.58×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mysticism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mysticism audience
#·InterestCategoryAffinity×
01Berlin WallTravel & Leisure4.04×
02Non-alcoholic beverageFood & Beverages3.00×
03New TestamentPolitics & Society2.86×
04Britney SpearsMusic & Radio2.70×
05Web serverTechnology & Electronics2.39×
06Barnes & NobleLiterature2.15×
07Microwave ovenHome & Garden2.08×
08New York PostNews1.96×
09Real propertyHome & Garden1.92×
10Renewable energyBusiness & Career1.75×
11ZooKids & Family1.71×
12Subscription business modelShopping1.69×
13TraditionPolitics & Society1.68×
14Charitable organizationPolitics & Society1.66×
15GeneticsKids & Family1.63×
16PharmacyBusiness & Career1.61×
17InnovationBusiness & Career1.61×
18TicketmasterTravel & Leisure1.53×
19NostalgiaHome & Garden1.52×
20ThanksgivingKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mysticism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mysticism audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.56×
IndividualismJOY1.56×
MindfulnessBALANCE1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mysticism audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.73×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mysticism have in United States?

Mysticism has an estimated audience of 7,177,232 people in United States, concentrated in California and Connecticut.

02

What is the gender split and age of Mysticism fans?

67.8% of Mysticism fans are female, 32.2% are male, with an average age of 39.3 years.

03

Which brands do Mysticism fans like most?

Mysticism fans show strongest brand affinity for Britney Spears (2.7×), Non-alcoholic beverage (3×), and Tradition (1.68×) over the country average.

04

Where do Mysticism fans live in United States?

Mysticism fans in United States are most concentrated in California (reach ~600K), Connecticut (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Mysticism fans also like?

Beyond Mysticism itself, the audience over-indexes on Non-alcoholic beverage (3×), Tradition (1.68×), Real property (1.92×), and Subscription business model (1.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mysticism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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