Rascasse Audience Intelligence

Nachos Audience in United States

A data profile of the people who buy, follow and care about Nachos in United States — modelled from more than twelve digital signal sources. Nachos has an estimated audience of 3,064,075 people in United States.

#72among Dish in United States#5051among Topic in United States#642in Food & Beverages

The average Nachos fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Street food, Hyundai Elantra, with strongest over-indexing on Pizza Hut (2.51× the country average).

Demographically, the Nachos audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nachos fan in United States is more female, around 34.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nachos profile in United States.

Audience size
3.1M
in United States
Gender
61.0%♀
39.0% male
Age
34.3
average years
Country rank
#10115
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nachos fans

61.0% are female, 39.0% are male, average age 34.3.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Nachos audience in United States
MetricValue
Female61.0%
Male39.0%
Average age34.3
Estimated audience size3,064,075
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Nachos audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Nachos audience comes from United States.

Worldwide audience distribution share by country for Nachos
CountryShare
United States40.3%
Mexico5.6%
Philippines3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nachos audience in United States is strongest.

Fig. 05

Top regions by affinity

Nachos fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~40K1.75×
02Texas~400K1.37×
03Washington~80K1.27×
04New Mexico~20K1.27×
05Oregon~40K1.20×
06Georgia~100K1.17×
07Arizona~70K1.16×
08Tennessee~70K1.16×
09Nevada~30K1.15×
10California~400K1.14×
11Louisiana~40K1.13×
12Colorado~50K1.12×
13Utah~30K1.09×
14Hawaii~10K1.09×
15Illinois~100K1.07×
16Nebraska~20K1.07×
17Missouri~50K1.05×
18Wisconsin~50K1.05×
19Idaho~20K1.05×
20Michigan~80K1.02×
21Connecticut~30K1.02×
22Florida~200K1.01×
23Virginia~80K1.01×
24Oklahoma~30K1.01×
25Massachusetts~60K0.99×
26New Jersey~80K0.97×
27Maryland~50K0.97×
28Vermont~5K0.97×
29New York~200K0.96×
30Alaska~6K0.96×
31North Carolina~90K0.95×
32Minnesota~40K0.95×
33Rhode Island~9K0.95×
34Maine~10K0.94×
35Indiana~50K0.93×
36Kansas~20K0.93×
37Washington, District of Columbia~8K0.91×
38Montana~8K0.91×
39Mississippi~20K0.90×
40South Carolina~40K0.88×
41New Hampshire~10K0.88×
42Delaware~7K0.88×
43Pennsylvania~90K0.83×
44South Dakota~6K0.82×
45Iowa~20K0.81×
46Alabama~30K0.80×
47North Dakota~5K0.80×
48Kentucky~30K0.73×
49Ohio~70K0.70×
50West Virginia~9K0.61×
Fig. 06

Affinity by region

Affinity by region — Nachos, United States
0.61×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nachos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nachos audience
#·InterestCategoryAffinity×
01Bremont WatchesFashion & Accessoires14.49×
02Hyundai ElantraCars & Mobility11.79×
03Richard MilleFashion & Accessoires8.71×
04Street foodFood & Beverages3.62×
05SausageFood & Beverages3.05×
06Panda ExpressFood & Beverages2.52×
07Pizza HutFood & Beverages2.51×
08Enterprise Rent-A-CarCars & Mobility2.31×
09Fast casual restaurantsFood & Beverages2.17×
10Domino's PizzaFood & Beverages1.95×
11SubwayFood & Beverages1.89×
12TicketmasterTravel & Leisure1.85×
13Italian cuisineFood & Beverages1.81×
14LunchFood & Beverages1.75×
15WingstopFood & Beverages1.69×
16Capital OneBusiness & Career1.65×
17In-N-Out BurgerFood & Beverages1.63×
18BreakfastFood & Beverages1.62×
19McDonald'sFood & Beverages1.57×
20Organic foodFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nachos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nachos audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.62×
Career OrientationPOWER1.54×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nachos audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
CreativityOPEN0.88×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nachos have in United States?

Nachos has an estimated audience of 3,064,075 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nachos fans?

61.0% of Nachos fans are female, 39.0% are male, with an average age of 34.3 years.

03

Which brands do Nachos fans like most?

Nachos fans show strongest brand affinity for Pizza Hut (2.51×), Street food (3.62×), and Hyundai Elantra (11.79×) over the country average.

04

Where do Nachos fans live in United States?

Nachos fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nachos fans also like?

Beyond Nachos itself, the audience over-indexes on Street food (3.62×), Hyundai Elantra (11.79×), Panda Express (2.52×), and Subway (1.89×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Nachos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nachos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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