Rascasse Audience Intelligence

NASCAR on Fox Audience in United States

A data profile of the people who buy, follow and care about NASCAR on Fox in United States — modelled from more than twelve digital signal sources. NASCAR on Fox has an estimated audience of 1,983,990 people in United States.

#19among Motorsport in United States#885among Movie / TV Show / Series in United States#480in Cars & Mobility

The average NASCAR on Fox fan in United States is 45.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, California.

Top brand affinities include Kyle Busch, NASCAR, Dale Earnhardt, with strongest over-indexing on Kyle Busch (15.08× the country average).

Demographically, the NASCAR on Fox audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NASCAR on Fox fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Cars & Mobility · Type: Movie / TV Show / Series · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASCAR on Fox profile in United States.

Audience size
2M
in United States
Gender
28.0%♀
72.0% male
Age
45.0
average years
Country rank
#14322
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NASCAR on Fox viewers

28.0% are female, 72.0% are male, average age 45.0.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for NASCAR on Fox audience in United States
MetricValue
Female28.0%
Male72.0%
Average age45.0
Estimated audience size1,983,990
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the NASCAR on Fox audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3916%
40-4923%
50+36%
Fig. 04

Worldwide distribution

98.2%

of the worldwide NASCAR on Fox audience comes from United States.

Worldwide audience distribution share by country for NASCAR on Fox
CountryShare
United States98.2%
Canada0.3%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASCAR on Fox audience in United States is strongest.

Fig. 05

Top regions by affinity

NASCAR on Fox fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~70K4.44×
02North Carolina~100K1.68×
03West Virginia~20K1.65×
04South Carolina~40K1.45×
05Maine~10K1.43×
06Indiana~50K1.37×
07Tennessee~50K1.30×
08Kentucky~30K1.29×
09Vermont~4K1.25×
10South Dakota~6K1.24×
11Alabama~30K1.23×
12Ohio~70K1.18×
13Michigan~60K1.09×
14Montana~6K1.08×
15Virginia~50K1.06×
16New Hampshire~8K1.06×
17Mississippi~20K1.05×
18North Dakota~4K1.05×
19Wisconsin~30K1.04×
20Idaho~10K1.04×
21Georgia~60K1.00×
22Missouri~30K1.00×
23Delaware~5K1.00×
24Oklahoma~20K0.98×
25Kansas~10K0.96×
26Alaska~4K0.95×
27Florida~100K0.93×
28Pennsylvania~60K0.93×
29Nebraska~9K0.93×
30Arkansas~10K0.90×
31Rhode Island~6K0.88×
32Massachusetts~30K0.85×
33Arizona~30K0.84×
34Connecticut~20K0.82×
35Hawaii~7K0.82×
36Minnesota~20K0.81×
37New Mexico~8K0.80×
38Washington, District of Columbia~5K0.80×
39Louisiana~20K0.74×
40Nevada~10K0.74×
41Illinois~50K0.73×
42Oregon~20K0.71×
43Utah~10K0.68×
44Maryland~20K0.64×
45Colorado~20K0.64×
46New York~70K0.60×
47Washington~20K0.60×
48New Jersey~30K0.53×
49Texas~90K0.50×
50California~90K0.41×
Fig. 06

Affinity by region

Affinity by region — NASCAR on Fox, United States
0.41×1.00×4.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASCAR on Fox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASCAR on Fox audience
#·InterestCategoryAffinity×
01Kyle BuschSports15.08×
02Dale EarnhardtSports14.59×
03Richard PettySports14.12×
04Dakar RallySports12.43×
05Daytona International SpeedwaySports9.55×
06Danica PatrickSports9.36×
07Indianapolis Motor SpeedwaySports7.92×
08Max VerstappenSports5.93×
09NASCARSports5.40×
10MotorboatCars & Mobility4.64×
11Racing gamesGames4.20×
12Fox SportsMovies & TV3.89×
13Lawn mowerHome & Garden3.83×
14Formula OneSports3.62×
15Drudge ReportSports3.42×
16Discount TireShopping3.31×
17Solar energyHome & Garden2.57×
18Fox News ChannelMovies & TV2.23×
19AutoZoneCars & Mobility2.16×
20Chick-fil-AFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASCAR on Fox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASCAR on Fox audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.92×
Need for SecurityCONSERVATISM1.65×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASCAR on Fox audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
MindfulnessBALANCE0.63×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NASCAR on Fox have in United States?

NASCAR on Fox has an estimated audience of 1,983,990 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of NASCAR on Fox viewers?

28.0% of NASCAR on Fox fans are female, 72.0% are male, with an average age of 45.0 years.

03

Which brands do NASCAR on Fox fans like most?

NASCAR on Fox fans show strongest brand affinity for Kyle Busch (15.08×), NASCAR (5.4×), and Dale Earnhardt (14.59×) over the country average.

04

Where do NASCAR on Fox fans live in United States?

NASCAR on Fox fans in United States are most concentrated in Florida (reach ~100K), North Carolina (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do NASCAR on Fox fans also like?

Beyond NASCAR on Fox itself, the audience over-indexes on NASCAR (5.4×), Dale Earnhardt (14.59×), Daytona International Speedway (9.55×), and Indianapolis Motor Speedway (7.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See NASCAR on Fox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NASCAR on Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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