NASCAR on Fox Audience in United States

NASCAR on Fox logo

NASCAR on Fox has an estimated audience of 1,986,791 people in United States. 28.0% are female, 72.0% are male, average age 45.0. Top regions: Florida, California, North Carolina. Top brand affinities: Keith Stanfield, Israel, Vocal harmony, Governor of Michigan, Alaska.

The average NASCAR on Fox fan in United States is 45.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, North Carolina. Top brand affinities include Keith Stanfield, Israel, Vocal harmony, with strongest over-indexing on Keith Stanfield (12.82× the country average). Demographically, the NASCAR on Fox audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Movie / TV Show / Series · Subtype: Motorsport

Demographics of NASCAR on Fox fans

Demographic split for NASCAR on Fox audience in United States
MetricValue
Female28.0%
Male72.0%
Average age45.0
Estimated audience size1,986,791

Audience persona

The typical NASCAR on Fox fan in United States is more male, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for NASCAR on Fox in United States
RegionReachAffinity
Florida101,3590.75×
California100,6030.46×
North Carolina93,3201.56×
Iowa77,9334.76×
Ohio74,3531.21×
Texas72,1830.42×
New York62,9230.57×
Pennsylvania59,6810.89×
Georgia52,8450.86×
Massachusetts50,9001.3×
Tennessee46,4031.16×
Michigan46,0930.89×
Virginia43,7520.9×
Illinois43,6380.66×
Indiana40,5091.12×
South Carolina37,4561.25×
Arizona35,7730.88×
Wisconsin32,4611.09×
Kentucky29,4561.18×
Missouri28,6290.89×
Minnesota21,5280.76×
Alabama21,3840.77×
New Jersey21,1020.42×
Washington20,7990.52×
Oklahoma17,4590.79×
Maryland16,2480.48×
Connecticut14,9560.75×
Louisiana14,8900.58×
Oregon14,6630.64×
Mississippi14,3540.88×
Colorado14,1160.45×
West Virginia13,8251.49×
Arkansas13,1770.81×
Kansas13,1350.84×
Idaho13,1311.32×
Nevada10,7440.56×
Maine10,3651.46×
New Hampshire9,1131.16×
Nebraska8,6050.86×
Montana8,5911.56×
South Dakota6,7831.48×
Utah6,5120.37×
New Mexico6,3410.64×
Rhode Island6,2860.99×
Vermont5,8731.68×
Delaware5,3470.98×
North Dakota5,2841.29×
Alaska5,2561.24×
Hawaii4,5300.53×
Wyoming4,1541.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NASCAR on Fox audience
BrandAffinityCategory
Keith Stanfield12.82×Movies & TV
Israel2.81×Travel & Leisure
Vocal harmony5.83×Music & Radio
Governor of Michigan8.97×Politics & Society
Alaska2×Travel & Leisure
Urban Outfitters2.06×Shopping
Wok7.16×Food & Beverages
Goop5.82×Internet & Social Media
MK4.44×Music & Radio
Grinch4.22×Movies & TV
Minnesota1.75×Travel & Leisure
Pillow2.12×Home & Garden
Hibachi7.51×Food & Beverages
Hipster9.04×Politics & Society
Google Home5.33×Technology & Electronics
Cherish (group)8.37×Music & Radio
Gift registry9.99×Kids & Family
Kikar HaShabbat11.81×News
El Paso County, Colorado9.24×Travel & Leisure
La Jolla6.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NASCAR on Fox audience
TraitClusterScore
Risk AppetiteTHRILL1.9
PatriotismCONSERVATISM1.79
Need for SecurityCONSERVATISM1.36
Luxury OrientationPREMIUM1.18
Family OrientationCONSERVATISM1.08
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for NASCAR on Fox
CountryShare
United States98.2%
Canada0.3%
United Kingdom0.2%

See NASCAR on Fox audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does NASCAR on Fox have in United States?

NASCAR on Fox has an estimated audience of 1,986,791 people in United States, concentrated in Florida and California.

What is the gender split and age of NASCAR on Fox fans?

28.0% of NASCAR on Fox fans are female, 72.0% are male, with an average age of 45.0 years.

Which brands do NASCAR on Fox fans like most?

NASCAR on Fox fans show strongest brand affinity for Keith Stanfield (12.82×), Israel (2.81×), and Vocal harmony (5.83×) over the country average.

Where do NASCAR on Fox fans live in United States?

NASCAR on Fox fans in United States are most concentrated in Florida (reach 101,359), California (reach 100,603), and North Carolina (reach 93,320). These three regions account for the largest share of the active audience.

What other brands do NASCAR on Fox fans also like?

Beyond NASCAR on Fox itself, the audience over-indexes on Israel (2.81×), Vocal harmony (5.83×), Governor of Michigan (8.97×), and Alaska (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NASCAR on Fox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.