National Institutes of Health Audience in United States
National Institutes of Health has an estimated audience of 2,337,714 people in United States. 62.1% are female, 37.9% are male, average age 46.1. Top regions: California, Maryland, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.
The average National Institutes of Health fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Maryland, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the National Institutes of Health audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party
Demographics of National Institutes of Health fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 46.1 |
| Estimated audience size | 2,337,714 |
Audience persona
The typical National Institutes of Health fan in United States is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 208,470 | 0.81× |
| Maryland | 193,786 | 4.82× |
| Texas | 143,976 | 0.72× |
| New York | 123,971 | 0.95× |
| Florida | 115,060 | 0.73× |
| Virginia | 109,956 | 1.93× |
| Pennsylvania | 77,331 | 0.98× |
| Illinois | 67,330 | 0.86× |
| North Carolina | 65,601 | 0.93× |
| Ohio | 62,090 | 0.86× |
| Georgia | 58,390 | 0.81× |
| Massachusetts | 54,130 | 1.18× |
| Michigan | 50,988 | 0.83× |
| New Jersey | 47,522 | 0.8× |
| Washington | 43,687 | 0.93× |
| Tennessee | 35,862 | 0.76× |
| Arizona | 34,555 | 0.72× |
| Missouri | 33,993 | 0.9× |
| Indiana | 33,465 | 0.78× |
| Minnesota | 31,867 | 0.95× |
| Washington, District of Columbia | 31,512 | 4.48× |
| Colorado | 30,611 | 0.83× |
| Wisconsin | 29,616 | 0.84× |
| South Carolina | 26,434 | 0.75× |
| Oregon | 25,113 | 0.94× |
| Louisiana | 22,535 | 0.75× |
| Connecticut | 22,152 | 0.94× |
| Kentucky | 21,998 | 0.75× |
| Alabama | 21,420 | 0.66× |
| Oklahoma | 19,625 | 0.76× |
| Utah | 16,973 | 0.81× |
| Iowa | 15,908 | 0.83× |
| Arkansas | 15,578 | 0.81× |
| Kansas | 15,005 | 0.81× |
| Nevada | 12,845 | 0.57× |
| Mississippi | 12,711 | 0.66× |
| West Virginia | 10,556 | 0.97× |
| Nebraska | 9,741 | 0.83× |
| Idaho | 9,515 | 0.81× |
| New Mexico | 8,321 | 0.71× |
| Hawaii | 8,309 | 0.83× |
| New Hampshire | 7,813 | 0.85× |
| Maine | 7,338 | 0.88× |
| Rhode Island | 6,790 | 0.91× |
| Montana | 6,269 | 0.97× |
| Delaware | 6,035 | 0.94× |
| Vermont | 4,155 | 1.01× |
| South Dakota | 3,962 | 0.73× |
| North Dakota | 3,911 | 0.81× |
| Alaska | 3,343 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| MSN | 5.41× | News |
| Income tax | 13.19× | Business & Career |
| Staples (Canada) | 5.06× | Business & Career |
| FaceTime | 14.24× | Technology & Electronics |
| UpToDate | 13.77× | Health |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Great Clips | 4.13× | Beauty & Wellness |
| Rob Schneider | 9.35× | Movies & TV |
| Clinical trial | 4.44× | Health |
| Alicia Silverstone | 8.49× | Movies & TV |
| Fox News Channel | 1.75× | Movies & TV |
| United States Postal Service | 2.36× | Business & Career |
| Nature | 1.78× | Home & Garden |
| Sam Elliott | 5.46× | Movies & TV |
| Hobby Lobby | 2.16× | Home & Garden |
| Google Flights | 3× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.97 |
| Family Orientation | CONSERVATISM | 1.72 |
| Patriotism | CONSERVATISM | 1.6 |
| Sustainability | BALANCE | 1.54 |
| Need for Security | CONSERVATISM | 1.54 |
| Individualism | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| Malaysia | 6.1% |
| India | 6.1% |
See National Institutes of Health audiences in other countries
- National Institutes of Health — Germany
- National Institutes of Health — United Kingdom
- National Institutes of Health — France
- National Institutes of Health — Italy
- National Institutes of Health — Spain
- National Institutes of Health — Brazil
- National Institutes of Health — Japan
- National Institutes of Health — South Korea
- National Institutes of Health — India
More Politics & Society audiences in United States
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- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does National Institutes of Health have in United States?
National Institutes of Health has an estimated audience of 2,337,714 people in United States, concentrated in California and Maryland.
What is the gender split and age of National Institutes of Health fans?
62.1% of National Institutes of Health fans are female, 37.9% are male, with an average age of 46.1 years.
Which brands do National Institutes of Health fans like most?
National Institutes of Health fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.
Where do National Institutes of Health fans live in United States?
National Institutes of Health fans in United States are most concentrated in California (reach 208,470), Maryland (reach 193,786), and Texas (reach 143,976). These three regions account for the largest share of the active audience.
What other brands do National Institutes of Health fans also like?
Beyond National Institutes of Health itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (5.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Institutes of Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.