National Institutes of Health Audience in United States

National Institutes of Health logo

National Institutes of Health has an estimated audience of 2,337,714 people in United States. 62.1% are female, 37.9% are male, average age 46.1. Top regions: California, Maryland, Texas. Top brand affinities: 3D printing, Israel, Pillow, Jeep Wagoneer, Whataburger.

The average National Institutes of Health fan in United States is 46.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Maryland, Texas. Top brand affinities include 3D printing, Israel, Pillow, with strongest over-indexing on 3D printing (3.61× the country average). Demographically, the National Institutes of Health audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of National Institutes of Health fans

Demographic split for National Institutes of Health audience in United States
MetricValue
Female62.1%
Male37.9%
Average age46.1
Estimated audience size2,337,714

Audience persona

The typical National Institutes of Health fan in United States is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for National Institutes of Health in United States
RegionReachAffinity
California208,4700.81×
Maryland193,7864.82×
Texas143,9760.72×
New York123,9710.95×
Florida115,0600.73×
Virginia109,9561.93×
Pennsylvania77,3310.98×
Illinois67,3300.86×
North Carolina65,6010.93×
Ohio62,0900.86×
Georgia58,3900.81×
Massachusetts54,1301.18×
Michigan50,9880.83×
New Jersey47,5220.8×
Washington43,6870.93×
Tennessee35,8620.76×
Arizona34,5550.72×
Missouri33,9930.9×
Indiana33,4650.78×
Minnesota31,8670.95×
Washington, District of Columbia31,5124.48×
Colorado30,6110.83×
Wisconsin29,6160.84×
South Carolina26,4340.75×
Oregon25,1130.94×
Louisiana22,5350.75×
Connecticut22,1520.94×
Kentucky21,9980.75×
Alabama21,4200.66×
Oklahoma19,6250.76×
Utah16,9730.81×
Iowa15,9080.83×
Arkansas15,5780.81×
Kansas15,0050.81×
Nevada12,8450.57×
Mississippi12,7110.66×
West Virginia10,5560.97×
Nebraska9,7410.83×
Idaho9,5150.81×
New Mexico8,3210.71×
Hawaii8,3090.83×
New Hampshire7,8130.85×
Maine7,3380.88×
Rhode Island6,7900.91×
Montana6,2690.97×
Delaware6,0350.94×
Vermont4,1551.01×
South Dakota3,9620.73×
North Dakota3,9110.81×
Alaska3,3430.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Institutes of Health audience
BrandAffinityCategory
3D printing3.61×Technology & Electronics
Israel2.59×Travel & Leisure
Pillow2.12×Home & Garden
Jeep Wagoneer5.56×Cars & Mobility
Whataburger1.67×Food & Beverages
Jesse Plemons2.58×Movies & TV
Urban horticulture2.35×Home & Garden
Lulu 黃路梓茵1.67×Movies & TV
Cam Ward2.32×Sports
JamBase6.9×Music & Radio
Nebraska Cornhuskers football1.93×Sports
Morphine (band)4×Music & Radio
Home staging2.5×Home & Garden
Kento Yamazaki5.15×Movies & TV
Brunello Cucinelli3.3×Fashion & Accessoires
TeachHUB1.62×Business & Career
Necktie2.04×Fashion & Accessoires
Algebra5.22×Business & Career
Iron Man (film)1.84×Movies & TV
MK1.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Institutes of Health audience
TraitClusterScore
Community OrientationOPEN1.97
Family OrientationCONSERVATISM1.72
PatriotismCONSERVATISM1.6
SustainabilityBALANCE1.54
Need for SecurityCONSERVATISM1.54
IndividualismJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for National Institutes of Health
CountryShare
United States69.2%
Malaysia6.1%
India6.1%

See National Institutes of Health audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does National Institutes of Health have in United States?

National Institutes of Health has an estimated audience of 2,337,714 people in United States, concentrated in California and Maryland.

What is the gender split and age of National Institutes of Health fans?

62.1% of National Institutes of Health fans are female, 37.9% are male, with an average age of 46.1 years.

Which brands do National Institutes of Health fans like most?

National Institutes of Health fans show strongest brand affinity for 3D printing (3.61×), Israel (2.59×), and Pillow (2.12×) over the country average.

Where do National Institutes of Health fans live in United States?

National Institutes of Health fans in United States are most concentrated in California (reach 208,470), Maryland (reach 193,786), and Texas (reach 143,976). These three regions account for the largest share of the active audience.

What other brands do National Institutes of Health fans also like?

Beyond National Institutes of Health itself, the audience over-indexes on Israel (2.59×), Pillow (2.12×), Jeep Wagoneer (5.56×), and Whataburger (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Institutes of Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.