Rascasse Audience Intelligence

National Institutes of Health Audience in United States

A data profile of the people who buy, follow and care about National Institutes of Health in United States — modelled from more than twelve digital signal sources. National Institutes of Health has an estimated audience of 2,325,231 people in United States.

#74among NGO / Political Party in United States#810in Politics & Society

The average National Institutes of Health fan in United States is 46.1 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Texas.

Top brand affinities include Charitable organization, Clinical trial, Nonprofit organization, with strongest over-indexing on Charitable organization (3.14× the country average).

Demographically, the National Institutes of Health audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Institutes of Health fan in United States is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Charitable organization.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Institutes of Health profile in United States.

Audience size
2.3M
in United States
Gender
62.1%♀
37.9% male
Age
46.1
average years
Country rank
#12618
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Institutes of Health fans

62.1% are female, 37.9% are male, average age 46.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for National Institutes of Health audience in United States
MetricValue
Female62.1%
Male37.9%
Average age46.1
Estimated audience size2,325,231
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the National Institutes of Health audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3914%
40-4920%
50+43%
Fig. 04

Worldwide distribution

69.0%

of the worldwide National Institutes of Health audience comes from United States.

Worldwide audience distribution share by country for National Institutes of Health
CountryShare
United States69.0%
Malaysia6.1%
India6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Institutes of Health audience in United States is strongest.

Fig. 05

Top regions by affinity

National Institutes of Health fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~300K6.36×
02Washington, District of Columbia~30K4.42×
03Virginia~100K1.81×
04Montana~7K1.05×
05Massachusetts~50K1.03×
06Vermont~4K0.98×
07Delaware~6K0.95×
08West Virginia~10K0.93×
09North Dakota~4K0.91×
10North Carolina~60K0.90×
11Oregon~20K0.90×
12Connecticut~20K0.90×
13Pennsylvania~70K0.89×
14Idaho~10K0.89×
15Maine~7K0.89×
16Rhode Island~7K0.89×
17Washington~40K0.88×
18South Dakota~5K0.88×
19New Hampshire~8K0.87×
20Wisconsin~30K0.86×
21Minnesota~30K0.86×
22Nebraska~10K0.86×
23Missouri~30K0.85×
24Kentucky~20K0.85×
25Arkansas~20K0.85×
26Hawaii~9K0.85×
27Alaska~4K0.85×
28Iowa~20K0.83×
29Kansas~20K0.83×
30New Mexico~10K0.83×
31Utah~20K0.82×
32New York~100K0.80×
33Illinois~60K0.79×
34Oklahoma~20K0.79×
35Georgia~60K0.78×
36Michigan~50K0.78×
37Indiana~30K0.78×
38Ohio~60K0.77×
39Colorado~30K0.77×
40Mississippi~10K0.76×
41Arizona~40K0.75×
42Louisiana~20K0.75×
43New Jersey~40K0.74×
44Tennessee~30K0.74×
45South Carolina~30K0.74×
46California~200K0.73×
47Alabama~20K0.73×
48Texas~100K0.70×
49Florida~100K0.67×
50Nevada~10K0.64×
Fig. 06

Affinity by region

Affinity by region — National Institutes of Health, United States
0.64×1.00×6.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Institutes of Health audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Institutes of Health audience
#·InterestCategoryAffinity×
01Clinical trialHealth3.86×
02Non-alcoholic beverageFood & Beverages3.55×
03Sustainable energyHome & Garden3.27×
04Charitable organizationPolitics & Society3.14×
05Microwave ovenHome & Garden3.10×
06Renewable energyBusiness & Career2.90×
07Britney SpearsMusic & Radio2.56×
08CBS NewsMovies & TV2.47×
09PhilanthropyArts & Culture2.41×
10PharmacyBusiness & Career2.36×
11Veterinary medicineBusiness & Career2.27×
12GeneticsKids & Family2.20×
13Nonprofit organizationPolitics & Society2.15×
14MSNNews2.09×
15Self careHealth1.81×
16TraditionPolitics & Society1.81×
17United States Postal ServiceBusiness & Career1.67×
18Pizza HutFood & Beverages1.57×
19NatureHome & Garden1.55×
20LivestockPets & Animals1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Institutes of Health audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Institutes of Health audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.34×
PatriotismCONSERVATISM2.14×
IndividualismJOY1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Institutes of Health audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Institutes of Health have in United States?

National Institutes of Health has an estimated audience of 2,325,231 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of National Institutes of Health fans?

62.1% of National Institutes of Health fans are female, 37.9% are male, with an average age of 46.1 years.

03

Which brands do National Institutes of Health fans like most?

National Institutes of Health fans show strongest brand affinity for Charitable organization (3.14×), Clinical trial (3.86×), and Nonprofit organization (2.15×) over the country average.

04

Where do National Institutes of Health fans live in United States?

National Institutes of Health fans in United States are most concentrated in Maryland (reach ~300K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do National Institutes of Health fans also like?

Beyond National Institutes of Health itself, the audience over-indexes on Clinical trial (3.86×), Nonprofit organization (2.15×), MSN (2.09×), and Nature (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See National Institutes of Health audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Institutes of Health. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →