National Organization for Women Audience in United States
National Organization for Women has an estimated audience of 447,394 people in United States. 73.1% are female, 26.9% are male, average age 38.3. Top regions: California, Florida, Texas. Top brand affinities: Regional styles of Mexican music, Collectable, Urban Outfitters, Product design, Israel.
The average National Organization for Women fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Regional styles of Mexican music, Collectable, Urban Outfitters, with strongest over-indexing on Regional styles of Mexican music (3.77× the country average). Demographically, the National Organization for Women audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity
Demographics of National Organization for Women fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 38.3 |
| Estimated audience size | 447,394 |
Audience persona
The typical National Organization for Women fan in United States is more female, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,777 | 1.4× |
| Florida | 43,524 | 1.44× |
| Texas | 42,292 | 1.1× |
| New York | 29,680 | 1.19× |
| Georgia | 17,856 | 1.3× |
| Illinois | 15,353 | 1.03× |
| Pennsylvania | 15,114 | 1× |
| Virginia | 14,561 | 1.34× |
| Ohio | 13,064 | 0.95× |
| North Carolina | 11,789 | 0.88× |
| New Jersey | 11,773 | 1.03× |
| Michigan | 11,741 | 1× |
| Maryland | 11,418 | 1.48× |
| Washington | 10,126 | 1.13× |
| Massachusetts | 9,957 | 1.13× |
| Arizona | 8,322 | 0.91× |
| Indiana | 7,824 | 0.96× |
| Washington, District of Columbia | 6,265 | 4.66× |
| Missouri | 5,973 | 0.83× |
| Wisconsin | 5,970 | 0.89× |
| Colorado | 5,815 | 0.82× |
| Tennessee | 5,727 | 0.64× |
| Minnesota | 5,334 | 0.83× |
| Oklahoma | 5,139 | 1.03× |
| Oregon | 4,882 | 0.95× |
| Alabama | 4,586 | 0.73× |
| Connecticut | 4,532 | 1.01× |
| Louisiana | 4,461 | 0.77× |
| Nevada | 4,401 | 1.02× |
| South Carolina | 4,279 | 0.64× |
| Kentucky | 4,161 | 0.74× |
| Kansas | 2,912 | 0.83× |
| Mississippi | 2,770 | 0.75× |
| Iowa | 2,602 | 0.71× |
| Utah | 2,427 | 0.61× |
| Idaho | 2,226 | 0.99× |
| West Virginia | 2,225 | 1.07× |
| Arkansas | 1,996 | 0.54× |
| New Mexico | 1,736 | 0.77× |
| Maine | 1,524 | 0.95× |
| Hawaii | 1,418 | 0.74× |
| New Hampshire | 1,324 | 0.75× |
| Rhode Island | 1,279 | 0.9× |
| Nebraska | 1,197 | 0.53× |
| Montana | 1,075 | 0.87× |
| Alaska | 875 | 0.91× |
| Vermont | 871 | 1.11× |
| Delaware | 837 | 0.68× |
| North Dakota | 827 | 0.9× |
| South Dakota | 690 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 3.77× | Music & Radio |
| Collectable | 1.89× | Kids & Family |
| Urban Outfitters | 2.13× | Shopping |
| Product design | 2.14× | Business & Career |
| Israel | 2.24× | Travel & Leisure |
| Voltron: Legendary Defender | 14.41× | Movies & TV |
| Goop | 4.76× | Internet & Social Media |
| UK garage | 4.47× | Music & Radio |
| Nuts (film) | 4.46× | Movies & TV |
| South Asian cuisine | 6.73× | Food & Beverages |
| Jeep Wagoneer | 4.19× | Cars & Mobility |
| 3D printing | 1.85× | Technology & Electronics |
| Mothercare | 2.36× | Kids & Family |
| Necktie | 3.46× | Fashion & Accessoires |
| Governor of Michigan | 4.8× | Politics & Society |
| Cachorro | 3.49× | Pets & Animals |
| Electrolyte | 2.91× | Health |
| Google Home | 3.98× | Technology & Electronics |
| Fairy godmother | 4.55× | Literature |
| Hibachi | 4.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.61 |
| Community Orientation | OPEN | 2.1 |
| Urban Lifestyle | OPEN | 2.01 |
| Mindfulness | BALANCE | 1.73 |
| Patriotism | CONSERVATISM | 1.61 |
| Design Affinity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.5% |
| Canada | 1.0% |
| Portugal | 1.0% |
See National Organization for Women audiences in other countries
- National Organization for Women — Germany
- National Organization for Women — United Kingdom
- National Organization for Women — France
- National Organization for Women — Italy
- National Organization for Women — Spain
- National Organization for Women — Brazil
- National Organization for Women — Japan
- National Organization for Women — South Korea
- National Organization for Women — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
Frequently asked questions
How many fans does National Organization for Women have in United States?
National Organization for Women has an estimated audience of 447,394 people in United States, concentrated in California and Florida.
What is the gender split and age of National Organization for Women fans?
73.1% of National Organization for Women fans are female, 26.9% are male, with an average age of 38.3 years.
Which brands do National Organization for Women fans like most?
National Organization for Women fans show strongest brand affinity for Regional styles of Mexican music (3.77×), Collectable (1.89×), and Urban Outfitters (2.13×) over the country average.
Where do National Organization for Women fans live in United States?
National Organization for Women fans in United States are most concentrated in California (reach 68,777), Florida (reach 43,524), and Texas (reach 42,292). These three regions account for the largest share of the active audience.
What other brands do National Organization for Women fans also like?
Beyond National Organization for Women itself, the audience over-indexes on Collectable (1.89×), Urban Outfitters (2.13×), Product design (2.14×), and Israel (2.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Organization for Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.