National University of Singapore Audience in United States

National University of Singapore logo

National University of Singapore has an estimated audience of 448,870 people in United States. 52.3% are female, 47.7% are male, average age 31.7. Top regions: California, New York, Texas. Top brand affinities: Cam Ward, Iowa Lottery, Nebraska Cornhuskers football, JDSU, Dental hygienist.

The average National University of Singapore fan in United States is 31.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Cam Ward, Iowa Lottery, Nebraska Cornhuskers football, with strongest over-indexing on Cam Ward (9.54× the country average). Demographically, the National University of Singapore audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of National University of Singapore fans

Demographic split for National University of Singapore audience in United States
MetricValue
Female52.3%
Male47.7%
Average age31.7
Estimated audience size448,870

Audience persona

The typical National University of Singapore fan in United States is balanced, around 31.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for National University of Singapore in United States
RegionReachAffinity
California99,4342.01×
New York38,8201.55×
Texas37,6980.98×
Massachusetts22,9022.59×
Florida19,1440.63×
Illinois18,9881.27×
Virginia17,9831.64×
Pennsylvania16,4151.09×
Washington14,5061.61×
New Jersey14,4891.27×
Georgia13,1630.95×
North Carolina13,0300.96×
Maryland10,3231.34×
Michigan10,1760.87×
Arizona9,5951.05×
Ohio9,5430.69×
Indiana8,1490.99×
Connecticut6,8051.51×
Colorado6,1600.87×
Oregon6,0081.17×
Washington, District of Columbia5,8584.34×
Minnesota5,5460.86×
Tennessee5,2150.58×
Missouri5,1360.71×
Wisconsin4,9420.73×
Hawaii4,2402.2×
South Carolina3,8940.58×
Louisiana3,0160.52×
Utah2,8210.7×
Alabama2,8070.45×
Nevada2,6140.6×
Kansas2,4140.68×
Iowa2,0460.55×
Oklahoma2,0140.4×
Kentucky1,8850.33×
Mississippi1,6960.46×
Arkansas1,6570.45×
Idaho1,4220.63×
Rhode Island1,3370.94×
New Mexico1,1990.53×
New Hampshire1,1920.67×
Alaska1,1181.16×
Maine1,1130.69×
Nebraska1,0920.49×
West Virginia9800.47×
Montana8530.68×
South Dakota8420.81×
Delaware8310.67×
North Dakota8190.89×
Wyoming7931.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National University of Singapore audience
BrandAffinityCategory
Cam Ward9.54×Sports
Iowa Lottery14.24×Games
Nebraska Cornhuskers football4.2×Sports
JDSU2.16×Business & Career
Dental hygienist4.37×Health
Penn & Teller5.26×Movies & TV
Monogram2.39×Home & Garden
Noodle (Gorillaz)2.22×Music & Radio
Charlamagne Tha God5.57×Movies & TV
Saving1.7×Business & Career
Pantsuit5.71×Fashion & Accessoires
Kendra Scott1.59×Fashion & Accessoires
Fathead (brand)8.44×Arts & Culture
Grammarly2.42×Business & Career
Nipsey Hussle2.96×Music & Radio
Voltron: Legendary Defender7.64×Movies & TV
Warminster Township, Bucks County, Pennsylvania15.15×Travel & Leisure
Sinaloa1.6×Travel & Leisure
Jill Scott2.51×Music & Radio
El Palomar, Buenos Aires20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National University of Singapore audience
TraitClusterScore
Price SensitivityPREMIUM1.46
IndulgenceJOY1.19
Quality AwarenessPREMIUM1.17
Career OrientationPOWER1.16
Convenience OrientationPREMIUM1.11
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for National University of Singapore
CountryShare
Singapore27.1%
India13.2%
United States12.8%

See National University of Singapore audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does National University of Singapore have in United States?

National University of Singapore has an estimated audience of 448,870 people in United States, concentrated in California and New York.

What is the gender split and age of National University of Singapore fans?

52.3% of National University of Singapore fans are female, 47.7% are male, with an average age of 31.7 years.

Which brands do National University of Singapore fans like most?

National University of Singapore fans show strongest brand affinity for Cam Ward (9.54×), Iowa Lottery (14.24×), and Nebraska Cornhuskers football (4.2×) over the country average.

Where do National University of Singapore fans live in United States?

National University of Singapore fans in United States are most concentrated in California (reach 99,434), New York (reach 38,820), and Texas (reach 37,698). These three regions account for the largest share of the active audience.

What other brands do National University of Singapore fans also like?

Beyond National University of Singapore itself, the audience over-indexes on Iowa Lottery (14.24×), Nebraska Cornhuskers football (4.2×), JDSU (2.16×), and Dental hygienist (4.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National University of Singapore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.