Navy Pier Audience in United States

Navy Pier logo

Navy Pier has an estimated audience of 4,169,984 people in United States. 53.8% are female, 46.2% are male, average age 40.1. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average Navy Pier fan in United States is 40.1 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Kia Sportage, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (17.18× the country average). Demographically, the Navy Pier audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Navy Pier fans

Demographic split for Navy Pier audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.1
Estimated audience size4,169,984

Audience persona

The typical Navy Pier fan in United States is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Navy Pier in United States
RegionReachAffinity
Illinois3,127,48829.14×
Indiana239,5793.14×
Wisconsin147,5722.35×
California127,8830.28×
Michigan127,3421.17×
Texas126,9330.35×
Ohio79,5660.62×
Florida76,5360.27×
Missouri60,4860.9×
New York58,5890.25×
Minnesota43,6430.73×
Georgia43,1570.34×
Tennessee39,0110.47×
Iowa37,2911.09×
North Carolina33,3700.27×
Pennsylvania32,8310.23×
Kentucky30,0800.58×
Virginia26,5320.26×
New Jersey23,6210.22×
Arizona22,7910.27×
Colorado22,6670.34×
Massachusetts21,8660.27×
Washington19,4350.23×
Kansas18,4340.56×
Maryland16,7110.23×
Alabama16,1360.28×
Louisiana15,4470.29×
Oklahoma14,8310.32×
South Carolina13,8720.22×
Arkansas13,5870.4×
Nebraska11,8900.57×
Mississippi10,8310.32×
Nevada10,6450.26×
Oregon9,2940.19×
Utah8,7050.23×
Connecticut8,5000.2×
Washington, District of Columbia4,4710.36×
New Mexico4,4210.21×
South Dakota4,2380.44×
North Dakota3,3190.39×
Idaho3,2370.15×
Hawaii3,1870.18×
West Virginia3,1120.16×
New Hampshire2,8000.17×
Rhode Island2,6180.2×
Maine1,9910.13×
Montana1,8670.16×
Delaware1,8090.16×
Alaska1,3560.15×
Vermont1,1200.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Navy Pier audience
BrandAffinityCategory
Kia Sportage17.18×Cars & Mobility
Autism Awareness7.2×Health
Diabetes mellitus awareness4.87×Health
Singer-songwriter2.49×Music & Radio
Microblogging5×Technology & Electronics
MSN2.17×News
Houston Astros4.34×Sports
Hobby Lobby1.96×Home & Garden
Staples (Canada)2.56×Business & Career
Aldi1.82×Shopping
Taco Bell1.88×Food & Beverages
Los Angeles Dodgers3.24×Sports
Honda HR-V11.41×Cars & Mobility
Livemusic2.34×Music & Radio
Best Buy1.73×Shopping
Income tax5.19×Business & Career
Concerts1.51×Music & Radio
Bars1.55×Travel & Leisure
Jack Black4.88×Movies & TV
Aubrey Plaza4.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Navy Pier audience
TraitClusterScore
ExtroversionTHRILL1.28
Social Media UsageJOY1.15
LGBTQ+ IdentityOPEN1.12
Community OrientationOPEN1.03
IndulgenceJOY1.02
Design AffinityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Navy Pier
CountryShare
United States96.5%
Canada0.7%
United Kingdom0.4%

See Navy Pier audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Navy Pier have in United States?

Navy Pier has an estimated audience of 4,169,984 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of Navy Pier fans?

53.8% of Navy Pier fans are female, 46.2% are male, with an average age of 40.1 years.

Which brands do Navy Pier fans like most?

Navy Pier fans show strongest brand affinity for Kia Sportage (17.18×), Autism Awareness (7.2×), and Diabetes mellitus awareness (4.87×) over the country average.

Where do Navy Pier fans live in United States?

Navy Pier fans in United States are most concentrated in Illinois (reach 3,127,488), Indiana (reach 239,579), and Wisconsin (reach 147,572). These three regions account for the largest share of the active audience.

What other brands do Navy Pier fans also like?

Beyond Navy Pier itself, the audience over-indexes on Autism Awareness (7.2×), Diabetes mellitus awareness (4.87×), Singer-songwriter (2.49×), and Microblogging (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Pier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.