Rascasse Audience Intelligence

Newman's Own Target Market in United States

A data profile of the people who buy, follow and care about Newman's Own in United States — modelled from more than twelve digital signal sources. Newman's Own has an estimated audience of 766,015 people in United States.

#2907among Brand in United States#1564in Food & Beverages

The average Newman's Own fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include The UPS Store, LibreOffice, NASDAQ, with strongest over-indexing on The UPS Store (7.28× the country average).

Demographically, the Newman's Own audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newman's Own fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for The UPS Store.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newman's Own profile in United States.

Audience size
766K
in United States
Gender
62.1%♀
37.9% male
Age
41.4
average years
Country rank
#28239
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Newman's Own

62.1% are female, 37.9% are male, average age 41.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Newman's Own audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.4
Estimated audience size766,015
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Newman's Own audience in United States
Age bracketShare%
16-199%
20-2921%
30-3924%
40-4928%
50+18%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Newman's Own audience comes from United States.

Worldwide audience distribution share by country for Newman's Own
CountryShare
United States88.5%
United Kingdom2.9%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newman's Own audience in United States is strongest.

Fig. 05

Top regions by affinity

Newman's Own customers by region in United States
#RegionReachAffinity×
01Connecticut~20K2.20×
02Massachusetts~30K1.76×
03Vermont~2K1.75×
04New Hampshire~5K1.69×
05Maine~5K1.65×
06Rhode Island~3K1.34×
07Oregon~10K1.20×
08New York~50K1.19×
09Washington~20K1.14×
10Washington, District of Columbia~2K1.06×
11Montana~2K1.04×
12Wisconsin~10K1.03×
13Minnesota~10K1.00×
14Pennsylvania~30K0.99×
15Alaska~2K0.99×
16Virginia~20K0.98×
17North Carolina~20K0.97×
18New Jersey~20K0.95×
19Tennessee~10K0.94×
20Maryland~10K0.94×
21Colorado~10K0.94×
22South Carolina~10K0.94×
23South Dakota~2K0.94×
24Illinois~20K0.93×
25Idaho~4K0.93×
26Delaware~2K0.93×
27Ohio~20K0.92×
28Utah~6K0.92×
29North Dakota~1K0.92×
30Arkansas~6K0.90×
31West Virginia~3K0.90×
32Hawaii~3K0.90×
33Georgia~20K0.89×
34Kentucky~8K0.88×
35Iowa~6K0.88×
36California~70K0.87×
37Michigan~20K0.87×
38Kansas~5K0.87×
39Nebraska~3K0.87×
40New Mexico~3K0.86×
41Florida~40K0.85×
42Indiana~10K0.85×
43Arizona~10K0.84×
44Oklahoma~7K0.84×
45Missouri~10K0.83×
46Alabama~9K0.83×
47Mississippi~5K0.83×
48Louisiana~8K0.79×
49Nevada~6K0.79×
50Texas~40K0.62×
Fig. 06

Affinity by region

Affinity by region — Newman's Own, United States
0.62×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newman's Own audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newman's Own audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics57.21×
02EurostarCars & Mobility33.76×
03Paperless PostShopping18.28×
04Key FoodShopping14.63×
05Paul NewmanMovies & TV14.02×
06ElectroluxHome & Garden13.27×
07Oscar IsaacMovies & TV12.08×
08Edible ArrangementsFood & Beverages10.19×
09The UPS StoreShopping7.28×
10DocuSignTechnology & Electronics6.82×
11NASDAQBusiness & Career5.58×
12United Parcel ServiceBusiness & Career3.56×
13Staples (Canada)Business & Career3.39×
14Home AppliancesHome & Garden2.58×
15WineFood & Beverages2.19×
16RecipesFood & Beverages2.17×
17Home improvementHome & Garden2.06×
18WalmartShopping2.06×
19Alcoholic beveragesFood & Beverages1.95×
20CookingFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newman's Own audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newman's Own audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
Convenience OrientationPREMIUM1.62×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newman's Own audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
SustainabilityBALANCE0.85×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Newman's Own's target market in United States?

Newman's Own's target market in United States covers an estimated 766,015 people, concentrated in California and New York.

02

What is the gender split and age of Newman's Own customers?

62.1% of the Newman's Own audience are female, 37.9% are male, with an average age of 41.4 years.

03

Which brands do Newman's Own fans like most?

Newman's Own fans show strongest brand affinity for The UPS Store (7.28×), LibreOffice (57.21×), and NASDAQ (5.58×) over the country average.

04

Where do Newman's Own fans live in United States?

Newman's Own fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Newman's Own fans also like?

Beyond Newman's Own itself, the audience over-indexes on LibreOffice (57.21×), NASDAQ (5.58×), Oscar Isaac (12.08×), and Paul Newman (14.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Newman's Own audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newman's Own. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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