Nora Roberts Audience in United States

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Nora Roberts has an estimated audience of 837,544 people in United States. 75.3% are female, 24.7% are male, average age 39.5. Top regions: California, Florida, Texas. Top brand affinities: colleen hoover, romantic comedies, Author, Psychological thriller, Hobby Lobby.

The average Nora Roberts fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include colleen hoover, romantic comedies, Author, with strongest over-indexing on colleen hoover (14.38× the country average). Demographically, the Nora Roberts audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Nora Roberts fans

Demographic split for Nora Roberts audience in United States
MetricValue
Female75.3%
Male24.7%
Average age39.5
Estimated audience size837,544

Audience persona

The typical Nora Roberts fan in United States is more female, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for colleen hoover.

Top regions in United States

Top regions ranked by reach for Nora Roberts in United States
RegionReachAffinity
California52,5780.57×
Florida47,4590.84×
Texas47,1860.66×
New York32,7950.7×
Ohio31,5851.22×
Pennsylvania29,0501.03×
Michigan25,5471.17×
North Carolina23,7850.94×
Illinois23,7310.85×
Virginia18,9870.93×
Maryland18,8021.31×
Georgia18,6770.72×
Washington17,2111.02×
Tennessee17,0961.02×
Missouri15,9651.18×
Wisconsin15,6381.24×
Arizona15,5460.91×
Indiana15,5081.01×
Massachusetts14,6350.89×
New Jersey14,5290.68×
Kentucky13,3421.27×
Minnesota13,0401.09×
Colorado13,0120.99×
South Carolina12,7801.01×
Oregon11,9361.24×
Alabama11,4300.98×
Oklahoma9,7331.05×
Iowa9,3571.36×
Louisiana9,1730.85×
Kansas8,1341.23×
Connecticut7,6520.91×
Arkansas7,6351.11×
Utah6,8530.91×
Mississippi5,4260.79×
Nevada5,3070.66×
West Virginia5,1141.31×
Idaho5,0421.2×
Nebraska4,4831.07×
New Hampshire4,1191.25×
Maine3,8371.28×
New Mexico3,4100.81×
Montana2,6591.14×
Hawaii2,4760.69×
Rhode Island2,4480.92×
Delaware2,2740.98×
South Dakota2,2291.15×
Vermont1,8211.24×
Alaska1,6880.94×
Washington, District of Columbia1,6320.65×
North Dakota1,4790.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nora Roberts audience
BrandAffinityCategory
colleen hoover14.38×Literature
romantic comedies5.72×Movies & TV
Author3.13×Literature
Psychological thriller4.08×Literature
Hobby Lobby1.88×Home & Garden
USA Today2.78×News
Kindle Store4.62×Literature
Novel2.46×Literature
Young-adult fiction5.01×Literature
Parent1.62×Kids & Family
Detective fiction3.92×Literature
Short story3.01×Literature
Romantic fantasy4.33×Movies & TV
Paranormal romance6.1×Literature
Crime fiction3.38×Literature
Kohl's1.58×Shopping
God1.57×Politics & Society
Fiction books1.72×Literature
Walt Disney World1.79×Travel & Leisure
Women's fiction3.85×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nora Roberts audience
TraitClusterScore
SustainabilityBALANCE1.49
CreativityOPEN1.49
Design AffinityPREMIUM1.42
Healthy LifestyleBALANCE1.32
Family OrientationCONSERVATISM1.28
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Nora Roberts
CountryShare
United States41.2%
Germany8.3%
United Kingdom7.1%

See Nora Roberts audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Nora Roberts have in United States?

Nora Roberts has an estimated audience of 837,544 people in United States, concentrated in California and Florida.

What is the gender split and age of Nora Roberts fans?

75.3% of Nora Roberts fans are female, 24.7% are male, with an average age of 39.5 years.

Which brands do Nora Roberts fans like most?

Nora Roberts fans show strongest brand affinity for colleen hoover (14.38×), romantic comedies (5.72×), and Author (3.13×) over the country average.

Where do Nora Roberts fans live in United States?

Nora Roberts fans in United States are most concentrated in California (reach 52,578), Florida (reach 47,459), and Texas (reach 47,186). These three regions account for the largest share of the active audience.

What other brands do Nora Roberts fans also like?

Beyond Nora Roberts itself, the audience over-indexes on romantic comedies (5.72×), Author (3.13×), Psychological thriller (4.08×), and Hobby Lobby (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nora Roberts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.