A data profile of the people who buy, follow and care about Nora Roberts in United States — modelled from more than twelve digital signal sources. Nora Roberts has an estimated audience of 846,516 people in United States.
The average Nora Roberts fan in United States is 39.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include colleen hoover, romantic comedies, Author, with strongest over-indexing on colleen hoover (14.38× the country average).
Demographically, the Nora Roberts audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nora Roberts fan in United States is more female, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for colleen hoover.
The key figures that characterise the Nora Roberts profile in United States.
75.3% are female, 24.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 39.5 |
| Estimated audience size | 846,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 26% |
of the worldwide Nora Roberts audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.6% |
| Germany | 8.2% |
| United Kingdom | 7.0% |
Where the Nora Roberts audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~20K | 1.37× | |
| 02 | Iowa | ~9K | 1.34× | |
| 03 | West Virginia | ~5K | 1.34× | |
| 04 | Kentucky | ~10K | 1.33× | |
| 05 | Maine | ~4K | 1.33× | |
| 06 | New Hampshire | ~4K | 1.24× | |
| 07 | Vermont | ~2K | 1.23× | |
| 08 | Kansas | ~8K | 1.21× | |
| 09 | Idaho | ~5K | 1.21× | |
| 10 | Oregon | ~10K | 1.20× | |
| 11 | Wisconsin | ~10K | 1.18× | |
| 12 | Ohio | ~30K | 1.17× | |
| 13 | Missouri | ~20K | 1.16× | |
| 14 | Montana | ~3K | 1.14× | |
| 15 | South Dakota | ~2K | 1.11× | |
| 16 | Michigan | ~20K | 1.10× | |
| 17 | Nebraska | ~4K | 1.07× | |
| 18 | Arkansas | ~7K | 1.06× | |
| 19 | Minnesota | ~10K | 1.05× | |
| 20 | Oklahoma | ~10K | 1.04× | |
| 21 | Tennessee | ~20K | 1.02× | |
| 22 | South Carolina | ~10K | 1.01× | |
| 23 | Delaware | ~2K | 1.01× | |
| 24 | Pennsylvania | ~30K | 1.00× | |
| 25 | Washington | ~20K | 0.99× | |
| 26 | Indiana | ~10K | 0.98× | |
| 27 | Colorado | ~10K | 0.98× | |
| 28 | Alaska | ~2K | 0.97× | |
| 29 | North Dakota | ~2K | 0.97× | |
| 30 | Alabama | ~10K | 0.95× | |
| 31 | Virginia | ~20K | 0.93× | |
| 32 | Rhode Island | ~2K | 0.93× | |
| 33 | Utah | ~7K | 0.91× | |
| 34 | North Carolina | ~20K | 0.90× | |
| 35 | Arizona | ~20K | 0.90× | |
| 36 | Connecticut | ~8K | 0.90× | |
| 37 | Massachusetts | ~10K | 0.87× | |
| 38 | Louisiana | ~9K | 0.86× | |
| 39 | New Mexico | ~4K | 0.86× | |
| 40 | Mississippi | ~6K | 0.84× | |
| 41 | Florida | ~50K | 0.80× | |
| 42 | Illinois | ~20K | 0.78× | |
| 43 | Hawaii | ~3K | 0.76× | |
| 44 | Washington, District of Columbia | ~2K | 0.75× | |
| 45 | Georgia | ~20K | 0.73× | |
| 46 | Nevada | ~6K | 0.70× | |
| 47 | New York | ~30K | 0.68× | |
| 48 | New Jersey | ~10K | 0.68× | |
| 49 | Texas | ~40K | 0.62× | |
| 50 | California | ~50K | 0.55× |
The strongest cross-interests of the Nora Roberts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | colleen hoover | Literature | 14.38× | ||
| 02 | Paranormal romance | Literature | 6.10× | ||
| 03 | romantic comedies | Movies & TV | 5.72× | ||
| 04 | Young-adult fiction | Literature | 5.01× | ||
| 05 | Romantic fantasy | Movies & TV | 4.33× | ||
| 06 | Psychological thriller | Literature | 4.08× | ||
| 07 | Detective fiction | Literature | 3.92× | ||
| 08 | Women's fiction | Literature | 3.85× | ||
| 09 | Crime fiction | Literature | 3.38× | ||
| 10 | Author | Literature | 3.13× | ||
| 11 | Short story | Literature | 3.01× | ||
| 12 | USA Today | News | 2.78× | ||
| 13 | Novel | Literature | 2.46× | ||
| 14 | Hobby Lobby | Home & Garden | 1.88× | ||
| 15 | Walt Disney World | Travel & Leisure | 1.79× | ||
| 16 | Fiction books | Literature | 1.72× | ||
| 17 | Parent | Kids & Family | 1.62× | ||
| 18 | Jesus | Politics & Society | 1.62× | ||
| 19 | Kohl's | Shopping | 1.58× | ||
| 20 | God | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.46× | |
| Tradition | CONSERVATISM | 1.44× | |
| Spirituality | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Risk Appetite | THRILL | 0.99× | |
| Need for Security | CONSERVATISM | 0.99× |
Nora Roberts has an estimated audience of 846,516 people in United States, concentrated in California and Florida.
75.3% of Nora Roberts fans are female, 24.7% are male, with an average age of 39.5 years.
Nora Roberts fans show strongest brand affinity for colleen hoover (14.38×), romantic comedies (5.72×), and Author (3.13×) over the country average.
Nora Roberts fans in United States are most concentrated in California (reach ~50K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Nora Roberts itself, the audience over-indexes on romantic comedies (5.72×), Author (3.13×), Psychological thriller (4.08×), and Hobby Lobby (1.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nora Roberts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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