Norman Powell Audience in United States
Norman Powell has an estimated audience of 1,604,771 people in United States. 39.4% are female, 60.6% are male, average age 34.3. Top brand affinities: Mathcore, Goop, Governor of Michigan, Harlow, Grinch.
Top brand affinities include Mathcore, Goop, Governor of Michigan, with strongest over-indexing on Mathcore (15.8× the country average). Demographically, the Norman Powell audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Norman Powell fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 34.3 |
| Estimated audience size | 1,604,771 |
Audience persona
The typical Norman Powell fan in United States is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 15.8× | Music & Radio |
| Goop | 10.33× | Internet & Social Media |
| Governor of Michigan | 13.66× | Politics & Society |
| Harlow | 20.45× | Travel & Leisure |
| Grinch | 6.98× | Movies & TV |
| Hipster | 15.87× | Politics & Society |
| Elsword | 24.65× | Games |
| Vocal harmony | 6.69× | Music & Radio |
| Fairy godmother | 10.97× | Literature |
| Historic site | 6.12× | Arts & Culture |
| Wok | 9.06× | Food & Beverages |
| No Escape (1994 film) | 15.06× | Movies & TV |
| Google Home | 8.06× | Technology & Electronics |
| La Jolla | 10.96× | Travel & Leisure |
| Pro-Ject | 4.87× | Music & Radio |
| TV Fanatic | 12.24× | Movies & TV |
| Hibachi | 9.01× | Food & Beverages |
| Guitarist (magazine) | 11.74× | Music & Radio |
| El Paso County, Colorado | 12.49× | Travel & Leisure |
| Grace Slick | 7.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.26 |
| Social Media Usage | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| Extroversion | THRILL | 1.02 |
| Family Orientation | CONSERVATISM | 0.99 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| Canada | 8.9% |
| Brazil | 5.3% |
See Norman Powell audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Norman Powell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.