Rascasse Audience Intelligence

Norman Powell Audience in United States

A data profile of the people who buy, follow and care about Norman Powell in United States — modelled from more than twelve digital signal sources. Norman Powell has an estimated audience of 1,577,169 people in United States.

#188among Basketball in United States#3386among Person in United States#1536in Sports

The average Norman Powell fan in United States is 32.8 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include NBA Finals, Hair Extensions, Mobile game, with strongest over-indexing on NBA Finals (1.98× the country average).

Demographically, the Norman Powell audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norman Powell fan in United States is more male, around 32.8 years old, with strong Risk Appetite tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norman Powell profile in United States.

Audience size
1.6M
in United States
Gender
39.6%♀
60.4% male
Age
32.8
average years
Country rank
#17091
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Norman Powell fans

39.6% are female, 60.4% are male, average age 32.8.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Norman Powell audience in United States
MetricValue
Female39.6%
Male60.4%
Average age32.8
Estimated audience size1,577,169
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Norman Powell audience in United States
Age bracketShare%
16-1938%
20-2921%
30-3916%
40-4913%
50+11%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Norman Powell audience comes from United States.

Worldwide audience distribution share by country for Norman Powell
CountryShare
United States67.9%
Canada8.9%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norman Powell audience in United States is strongest.

Fig. 05

Top regions by affinity

Norman Powell fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K3.22×
02New York~100K1.62×
03Michigan~60K1.53×
04Maryland~40K1.47×
05New Jersey~60K1.42×
06Louisiana~30K1.41×
07Illinois~70K1.32×
08North Carolina~60K1.28×
09Washington, District of Columbia~6K1.25×
10Connecticut~20K1.24×
11California~200K1.23×
12Georgia~60K1.23×
13Virginia~50K1.22×
14Massachusetts~40K1.22×
15Ohio~60K1.18×
16Indiana~30K1.16×
17Pennsylvania~60K1.13×
18Arizona~30K1.07×
19Tennessee~30K1.07×
20Nevada~20K1.04×
21Rhode Island~5K1.02×
22Mississippi~10K1.01×
23Kentucky~20K0.98×
24Oregon~20K0.98×
25South Carolina~20K0.95×
26Missouri~20K0.91×
27Hawaii~6K0.91×
28Alabama~20K0.89×
29Arkansas~10K0.87×
30Maine~5K0.87×
31Colorado~20K0.86×
32Wisconsin~20K0.85×
33Texas~100K0.84×
34West Virginia~6K0.84×
35Vermont~2K0.83×
36Minnesota~20K0.82×
37Iowa~10K0.80×
38New Hampshire~5K0.80×
39North Dakota~3K0.79×
40Oklahoma~10K0.78×
41Kansas~9K0.77×
42Alaska~3K0.76×
43Wyoming~2K0.74×
44South Dakota~3K0.73×
45Nebraska~6K0.71×
46Washington~20K0.70×
47Montana~3K0.67×
48Utah~9K0.61×
49New Mexico~5K0.60×
50Idaho~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Norman Powell, United States
0.57×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norman Powell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norman Powell audience
#·InterestCategoryAffinity×
01Chris PaulSports4.02×
02Russell WilsonSports3.26×
03Minnesota TimberwolvesSports2.67×
04Phoenix SunsSports2.55×
05Houston RocketsSports2.51×
06Hair ExtensionsBeauty & Wellness2.33×
07Miami HeatSports2.05×
08College basketballSports2.01×
09NBA FinalsSports1.98×
10NBA playoffsSports1.89×
11LeBron JamesSports1.89×
12Anime conventionLiterature1.88×
13Golden State WarriorsSports1.87×
14Mobile gameGames1.74×
15Mixed martial artsSports1.74×
16Scooby-DooMovies & TV1.71×
17United AirlinesTravel & Leisure1.64×
18Los Angeles LakersSports1.59×
197-ElevenShopping1.59×
20ESPNMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norman Powell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norman Powell audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.20×
Early Adopter MentalityPOWER1.19×
Career OrientationPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norman Powell audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.87×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Norman Powell have in United States?

Norman Powell has an estimated audience of 1,577,169 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Norman Powell fans?

39.6% of Norman Powell fans are female, 60.4% are male, with an average age of 32.8 years.

03

Which brands do Norman Powell fans like most?

Norman Powell fans show strongest brand affinity for NBA Finals (1.98×), Hair Extensions (2.33×), and Mobile game (1.74×) over the country average.

04

Where do Norman Powell fans live in United States?

Norman Powell fans in United States are most concentrated in Florida (reach ~300K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Norman Powell fans also like?

Beyond Norman Powell itself, the audience over-indexes on Hair Extensions (2.33×), Mobile game (1.74×), NBA playoffs (1.89×), and College basketball (2.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Norman Powell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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