Ocala, Florida Audience in United States

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Ocala, Florida has an estimated audience of 1,339,120 people in United States. 51.9% are female, 48.1% are male, average age 41.7. Top regions: Florida, California, Georgia. Top brand affinities: Diabetes mellitus awareness, Singer-songwriter, Google Maps, Aaron Rodgers, Microblogging.

The average Ocala, Florida fan in United States is 41.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Georgia. Top brand affinities include Diabetes mellitus awareness, Singer-songwriter, Google Maps, with strongest over-indexing on Diabetes mellitus awareness (6.82× the country average). Demographically, the Ocala, Florida audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Ocala, Florida fans

Demographic split for Ocala, Florida audience in United States
MetricValue
Female51.9%
Male48.1%
Average age41.7
Estimated audience size1,339,120

Audience persona

The typical Ocala, Florida fan in United States is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Diabetes mellitus awareness.

Top regions in United States

Top regions ranked by reach for Ocala, Florida in United States
RegionReachAffinity
Florida1,004,34016.46×
California64,5330.44×
Georgia61,4121.49×
Texas60,2600.52×
New York57,0160.76×
North Carolina36,1120.9×
Pennsylvania33,8360.75×
Illinois30,7200.69×
Ohio29,9080.72×
Virginia27,9840.86×
Tennessee25,9260.97×
Michigan24,0670.69×
New Jersey23,8680.7×
South Carolina21,6761.08×
Massachusetts20,0270.76×
Alabama19,3841.04×
Indiana17,6000.72×
Colorado16,0460.76×
Maryland15,8440.69×
Arizona14,5060.53×
Kentucky14,4350.86×
Wisconsin14,3100.71×
Missouri13,8350.64×
Washington13,6760.51×
Louisiana12,8230.74×
Minnesota11,5830.6×
Connecticut10,9470.82×
Mississippi8,1150.74×
Oklahoma7,9520.53×
Oregon7,6730.5×
Iowa7,0160.64×
Arkansas6,6280.6×
Nevada6,2480.48×
Kansas6,1580.58×
Utah6,1070.51×
New Hampshire4,9960.95×
West Virginia4,5720.73×
Maine4,0390.84×
Nebraska3,6890.55×
Washington, District of Columbia3,2180.8×
Idaho3,1080.46×
New Mexico2,9300.44×
Rhode Island2,7790.65×
Delaware2,3530.64×
Hawaii2,2690.39×
Vermont2,1370.91×
Montana2,1270.57×
South Dakota1,6630.54×
Alaska1,3940.49×
North Dakota1,2480.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocala, Florida audience
BrandAffinityCategory
Diabetes mellitus awareness6.82×Health
Singer-songwriter3.95×Music & Radio
Google Maps3.28×Internet & Social Media
Aaron Rodgers4.96×Sports
Microblogging6.82×Technology & Electronics
Autism Awareness6.82×Health
Enterprise Rent-A-Car4.16×Cars & Mobility
Seattle Mariners5.07×Sports
Indeed.com2.65×Business & Career
Jeep Grand Cherokee6.82×Cars & Mobility
Income tax6.82×Business & Career
Sharon Osbourne6.82×Movies & TV
Capital One2.1×Business & Career
FC Bayern Munich3.49×Sports
Hatchback4.42×Cars & Mobility
City car6.82×Cars & Mobility
Ben Stiller6.82×Movies & TV
Livemusic2.6×Music & Radio
Family car5.12×Cars & Mobility
Carcare4.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocala, Florida audience
TraitClusterScore
Family OrientationCONSERVATISM1.84
Risk AppetiteTHRILL1.45
Luxury OrientationPREMIUM1.38
Community OrientationOPEN1.29
Quality AwarenessPREMIUM1.24
Need for SecurityCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Ocala, Florida
CountryShare
United States94.4%
Canada1.7%
Germany1.1%

See Ocala, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Ocala, Florida have in United States?

Ocala, Florida has an estimated audience of 1,339,120 people in United States, concentrated in Florida and California.

What is the gender split and age of Ocala, Florida fans?

51.9% of Ocala, Florida fans are female, 48.1% are male, with an average age of 41.7 years.

Which brands do Ocala, Florida fans like most?

Ocala, Florida fans show strongest brand affinity for Diabetes mellitus awareness (6.82×), Singer-songwriter (3.95×), and Google Maps (3.28×) over the country average.

Where do Ocala, Florida fans live in United States?

Ocala, Florida fans in United States are most concentrated in Florida (reach 1,004,340), California (reach 64,533), and Georgia (reach 61,412). These three regions account for the largest share of the active audience.

What other brands do Ocala, Florida fans also like?

Beyond Ocala, Florida itself, the audience over-indexes on Singer-songwriter (3.95×), Google Maps (3.28×), Aaron Rodgers (4.96×), and Microblogging (6.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocala, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.