Of Mice and Men Audience in United States

Of Mice and Men logo

Of Mice and Men has an estimated audience of 1,659,224 people in United States. 49.9% are female, 50.1% are male, average age 48.3. Top regions: California, Texas, New York. Top brand affinities: Hebe, Elsword, Israel, Urban Outfitters, Alaska.

The average Of Mice and Men fan in United States is 48.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Elsword, Israel, with strongest over-indexing on Hebe (10.41× the country average). Demographically, the Of Mice and Men audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of Of Mice and Men fans

Demographic split for Of Mice and Men audience in United States
MetricValue
Female49.9%
Male50.1%
Average age48.3
Estimated audience size1,659,224

Audience persona

The typical Of Mice and Men fan in United States is balanced, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Of Mice and Men in United States
RegionReachAffinity
California218,9631.2×
Texas147,4201.03×
New York106,9201.15×
Florida92,1900.82×
Pennsylvania62,7901.12×
Illinois57,9991.05×
Ohio54,9581.08×
Michigan50,2911.16×
North Carolina48,6880.98×
New Jersey47,9231.14×
Georgia44,7650.88×
Virginia39,4540.98×
Massachusetts38,2671.17×
Washington35,7401.07×
Arizona34,9241.03×
Indiana32,0161.06×
Tennessee30,7740.92×
Missouri28,6001.07×
Maryland26,1330.92×
Colorado25,1310.96×
Wisconsin24,3900.98×
Minnesota23,1370.97×
Alabama22,7870.98×
Kentucky21,9451.05×
South Carolina21,2700.85×
Connecticut19,4931.17×
Oregon19,1111×
Oklahoma18,0720.98×
Louisiana16,1890.76×
Utah15,6491.05×
Iowa13,9721.02×
Kansas13,6381.04×
Nevada13,3100.83×
Arkansas12,4480.91×
Mississippi10,7540.79×
Idaho9,0321.09×
Nebraska8,9691.08×
New Mexico7,7280.93×
West Virginia7,4810.97×
New Hampshire7,4121.13×
Maine6,1131.03×
Hawaii5,6100.79×
Montana5,2021.13×
Rhode Island5,1830.98×
Washington, District of Columbia4,8970.98×
South Dakota4,0901.07×
Alaska3,7891.07×
North Dakota3,5761.05×
Delaware3,4690.76×
Vermont2,6340.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Of Mice and Men audience
BrandAffinityCategory
Hebe10.41×Home & Garden
Elsword18.58×Games
Israel2.38×Travel & Leisure
Urban Outfitters2×Shopping
Alaska1.8×Travel & Leisure
Minnesota1.67×Travel & Leisure
Zoo Tycoon (series)18.6×Games
Nationality1.77×Politics & Society
Pillow1.77×Home & Garden
Nebraska2.1×Travel & Leisure
Corona (band)4.27×Music & Radio
Stamp collecting3.16×Home & Garden
Grammarly3.08×Business & Career
Buying and Selling Real Estate5.08×Home & Garden
Sinaloa2.21×Travel & Leisure
Kendra Scott1.75×Fashion & Accessoires
Winemaking2.56×Food & Beverages
Home staging2.87×Home & Garden
Pro-Ject2.22×Music & Radio
Jesse Plemons1.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Of Mice and Men audience
TraitClusterScore
PatriotismCONSERVATISM6.4
SpiritualityBALANCE1.69
SustainabilityBALANCE1.67
Community OrientationOPEN1.67
IndividualismJOY1.62
TraditionCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Of Mice and Men
CountryShare
United States60.8%
Canada6.8%
United Kingdom6.7%

See Of Mice and Men audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Of Mice and Men have in United States?

Of Mice and Men has an estimated audience of 1,659,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Of Mice and Men fans?

49.9% of Of Mice and Men fans are female, 50.1% are male, with an average age of 48.3 years.

Which brands do Of Mice and Men fans like most?

Of Mice and Men fans show strongest brand affinity for Hebe (10.41×), Elsword (18.58×), and Israel (2.38×) over the country average.

Where do Of Mice and Men fans live in United States?

Of Mice and Men fans in United States are most concentrated in California (reach 218,963), Texas (reach 147,420), and New York (reach 106,920). These three regions account for the largest share of the active audience.

What other brands do Of Mice and Men fans also like?

Beyond Of Mice and Men itself, the audience over-indexes on Elsword (18.58×), Israel (2.38×), Urban Outfitters (2×), and Alaska (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Of Mice and Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.