Rascasse Audience Intelligence

Of Mice and Men Audience in United States

A data profile of the people who buy, follow and care about Of Mice and Men in United States — modelled from more than twelve digital signal sources. Of Mice and Men has an estimated audience of 2,899,787 people in United States.

#13among Novel in United States#48among Book / Manga / Comic in United States#175in Literature

The average Of Mice and Men fan in United States is 48.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FedEx, MSN, Renewable energy, with strongest over-indexing on FedEx (8.62× the country average).

Demographically, the Of Mice and Men audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Of Mice and Men fan in United States is balanced, around 48.3 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Of Mice and Men profile in United States.

Audience size
2.9M
in United States
Gender
49.9%♀
50.1% male
Age
48.3
average years
Country rank
#10591
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Of Mice and Men fans

49.9% are female, 50.1% are male, average age 48.3.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Of Mice and Men audience in United States
MetricValue
Female49.9%
Male50.1%
Average age48.3
Estimated audience size2,899,787
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Of Mice and Men audience in United States
Age bracketShare%
16-197%
20-298%
30-3914%
40-4927%
50+44%
Fig. 04

Worldwide distribution

69.0%

of the worldwide Of Mice and Men audience comes from United States.

Worldwide audience distribution share by country for Of Mice and Men
CountryShare
United States69.0%
United Kingdom7.5%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Of Mice and Men audience in United States is strongest.

Fig. 05

Top regions by affinity

Of Mice and Men fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K1.18×
02New Hampshire~8K1.18×
03Connecticut~20K1.17×
04California~200K1.16×
05Alaska~4K1.16×
06North Dakota~4K1.16×
07Montana~5K1.15×
08Pennsylvania~60K1.12×
09Michigan~50K1.12×
10Idaho~9K1.12×
11South Dakota~4K1.12×
12New Jersey~50K1.10×
13New York~100K1.09×
14Missouri~30K1.09×
15Kansas~10K1.08×
16Nebraska~9K1.08×
17Maine~6K1.08×
18Indiana~30K1.06×
19Ohio~50K1.05×
20Iowa~10K1.05×
21Rhode Island~6K1.05×
22Washington~30K1.03×
23Kentucky~20K1.03×
24Utah~20K1.01×
25West Virginia~8K1.01×
26Illinois~60K1.00×
27Alabama~20K0.99×
28Texas~100K0.98×
29Arizona~30K0.98×
30Oregon~20K0.98×
31Wisconsin~20K0.97×
32Oklahoma~20K0.97×
33North Carolina~50K0.96×
34Virginia~40K0.95×
35Minnesota~20K0.95×
36New Mexico~8K0.95×
37Colorado~20K0.94×
38Vermont~3K0.94×
39Arkansas~10K0.93×
40Tennessee~30K0.90×
41Washington, District of Columbia~4K0.90×
42Maryland~30K0.89×
43South Carolina~20K0.87×
44Georgia~40K0.85×
45Mississippi~10K0.83×
46Nevada~10K0.80×
47Delaware~4K0.79×
48Hawaii~6K0.78×
49Florida~90K0.76×
50Louisiana~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Of Mice and Men, United States
0.75×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Of Mice and Men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Of Mice and Men audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility18.25×
02War on TerrorPolitics & Society17.26×
03The Matrix (franchise)Movies & TV10.11×
04Elderly careHealth8.82×
05FedExBusiness & Career8.62×
06Sustainable energyHome & Garden7.59×
07Renewable energyBusiness & Career6.97×
08Weather forecastingHome & Garden6.64×
09MSNNews6.13×
10QVCMovies & TV5.13×
11Atlanta BravesSports4.06×
12Solar energyHome & Garden3.71×
13First class travelTravel & Leisure3.57×
14Mortgage loansBusiness & Career3.41×
15Vehicle insuranceCars & Mobility2.97×
16Fox News ChannelMovies & TV2.74×
17SubwayFood & Beverages2.40×
18PinterestInternet & Social Media2.32×
19McDonald'sFood & Beverages2.14×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Of Mice and Men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Of Mice and Men audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.93×
Family OrientationCONSERVATISM2.59×
SustainabilityBALANCE2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Of Mice and Men audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Luxury OrientationPREMIUM0.65×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Of Mice and Men have in United States?

Of Mice and Men has an estimated audience of 2,899,787 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Of Mice and Men fans?

49.9% of Of Mice and Men fans are female, 50.1% are male, with an average age of 48.3 years.

03

Which brands do Of Mice and Men fans like most?

Of Mice and Men fans show strongest brand affinity for FedEx (8.62×), MSN (6.13×), and Renewable energy (6.97×) over the country average.

04

Where do Of Mice and Men fans live in United States?

Of Mice and Men fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Of Mice and Men fans also like?

Beyond Of Mice and Men itself, the audience over-indexes on MSN (6.13×), Renewable energy (6.97×), Sustainable energy (7.59×), and ExxonMobil (18.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Of Mice and Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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