Rascasse Audience Intelligence

O'Hare International Airport Audience in United States

A data profile of the people who buy, follow and care about O'Hare International Airport in United States — modelled from more than twelve digital signal sources. O'Hare International Airport has an estimated audience of 1,829,753 people in United States.

#13among Airport in United States#1218among POI in United States#1182in Travel & Leisure

The average O'Hare International Airport fan in United States is 44.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Florida.

Top brand affinities include Star Alliance, Air Canada, Chicago Cubs, with strongest over-indexing on Star Alliance (24× the country average).

Demographically, the O'Hare International Airport audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical O'Hare International Airport fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Star Alliance.

Category: Travel & Leisure · Type: POI · Subtype: Airport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the O'Hare International Airport profile in United States.

Audience size
1.8M
in United States
Gender
59.1%♀
40.9% male
Age
44.5
average years
Country rank
#15265
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of O'Hare International Airport fans

59.1% are female, 40.9% are male, average age 44.5.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for O'Hare International Airport audience in United States
MetricValue
Female59.1%
Male40.9%
Average age44.5
Estimated audience size1,829,753
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the O'Hare International Airport audience in United States
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4928%
50+29%
Fig. 04

Worldwide distribution

78.8%

of the worldwide O'Hare International Airport audience comes from United States.

Worldwide audience distribution share by country for O'Hare International Airport
CountryShare
United States78.8%
Sweden2.6%
Germany2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the O'Hare International Airport audience in United States is strongest.

Fig. 05

Top regions by affinity

O'Hare International Airport fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~1M16.56×
02Wisconsin~70K2.47×
03Indiana~70K2.16×
04Iowa~20K1.40×
05South Dakota~4K0.97×
06Alaska~4K0.97×
07Vermont~3K0.96×
08Michigan~50K0.95×
09North Dakota~4K0.95×
10Hawaii~7K0.94×
11Montana~5K0.94×
12Nebraska~8K0.92×
13Maine~6K0.90×
14Rhode Island~5K0.90×
15Delaware~5K0.90×
16West Virginia~8K0.89×
17New Hampshire~6K0.89×
18Idaho~8K0.88×
19Kansas~10K0.87×
20New Mexico~8K0.87×
21Washington, District of Columbia~5K0.87×
22Mississippi~10K0.85×
23Arkansas~10K0.85×
24Missouri~20K0.83×
25Nevada~10K0.82×
26Oklahoma~20K0.81×
27Minnesota~20K0.80×
28Kentucky~20K0.80×
29Utah~10K0.79×
30Colorado~20K0.78×
31Louisiana~20K0.78×
32Oregon~20K0.78×
33Connecticut~10K0.78×
34Arizona~30K0.77×
35Alabama~20K0.75×
36Tennessee~30K0.74×
37Washington~30K0.74×
38South Carolina~20K0.74×
39Virginia~30K0.73×
40Massachusetts~30K0.72×
41Florida~90K0.71×
42Ohio~40K0.69×
43Maryland~20K0.69×
44New Jersey~30K0.68×
45North Carolina~40K0.64×
46Pennsylvania~40K0.63×
47Georgia~30K0.62×
48New York~60K0.58×
49Texas~90K0.55×
50California~100K0.54×
Fig. 06

Affinity by region

Affinity by region — O'Hare International Airport, United States
0.54×1.00×16.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the O'Hare International Airport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for O'Hare International Airport audience
#·InterestCategoryAffinity×
01Vancouver International AirportTravel & Leisure42.52×
02Air TransatTravel & Leisure30.47×
03Star AllianceTravel & Leisure24.00×
04Air CanadaTravel & Leisure11.24×
05Turkish AirlinesTravel & Leisure11.24×
06LufthansaTravel & Leisure11.24×
07Qatar AirwaysTravel & Leisure11.05×
08Chicago Fire (TV series)Movies & TV9.25×
09Chicago BlackhawksSports7.88×
10Chicago White SoxSports6.55×
11Spirit AirlinesTravel & Leisure5.20×
12Chicago CubsSports4.99×
13Frontier AirlinesTravel & Leisure4.71×
14FedExBusiness & Career3.57×
15First class travelTravel & Leisure3.00×
16Renewable energyBusiness & Career2.54×
17southwest airlinesTravel & Leisure2.53×
18Mortgage loansBusiness & Career1.98×
19AirbnbTravel & Leisure1.87×
20BarsTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the O'Hare International Airport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by O'Hare International Airport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
Community OrientationOPEN1.76×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by O'Hare International Airport audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does O'Hare International Airport have in United States?

O'Hare International Airport has an estimated audience of 1,829,753 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of O'Hare International Airport fans?

59.1% of O'Hare International Airport fans are female, 40.9% are male, with an average age of 44.5 years.

03

Which brands do O'Hare International Airport fans like most?

O'Hare International Airport fans show strongest brand affinity for Star Alliance (24×), Air Canada (11.24×), and Chicago Cubs (4.99×) over the country average.

04

Where do O'Hare International Airport fans live in United States?

O'Hare International Airport fans in United States are most concentrated in Illinois (reach ~1M), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do O'Hare International Airport fans also like?

Beyond O'Hare International Airport itself, the audience over-indexes on Air Canada (11.24×), Chicago Cubs (4.99×), Turkish Airlines (11.24×), and Qatar Airways (11.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airport audiences in United States

See O'Hare International Airport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for O'Hare International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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