O'Hare International Airport Audience in United States

O'Hare International Airport logo

O'Hare International Airport has an estimated audience of 1,829,753 people in United States. 59.1% are female, 40.9% are male, average age 44.5. Top brand affinities: San Jacinto, California, Elsword, Tuscany, Home construction, Israel.

Top brand affinities include San Jacinto, California, Elsword, Tuscany, with strongest over-indexing on San Jacinto, California (25.65× the country average). Demographically, the O'Hare International Airport audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Category: Travel & Leisure · Type: POI · Subtype: Airport

Demographics of O'Hare International Airport fans

Demographic split for O'Hare International Airport audience in United States
MetricValue
Female59.1%
Male40.9%
Average age44.5
Estimated audience size1,829,753

Audience persona

The typical O'Hare International Airport fan in United States is more female, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for San Jacinto, California.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for O'Hare International Airport audience
BrandAffinityCategory
San Jacinto, California25.65×Travel & Leisure
Elsword23.63×Games
Tuscany8.33×Travel & Leisure
Home construction1.56×Home & Garden
Israel2.18×Travel & Leisure
Natural rubber2.09×Cars & Mobility
Kendra Scott2.31×Fashion & Accessoires
Islamism11.24×Politics & Society
Bank account1.56×Business & Career
Steampunk2.92×Fashion & Accessoires
Cam Ward2.14×Sports
Public speaking2.04×Politics & Society
Sears2.04×Shopping
Nurse education1.57×Kids & Family
ICQ11.24×Internet & Social Media
Jeep Wagoneer2.47×Cars & Mobility
OpenJDK8.21×
Voter registration1.73×Politics & Society
War on Terror2.75×Politics & Society
IPsec9.48×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by O'Hare International Airport audience
TraitClusterScore
PatriotismCONSERVATISM2.39
Community OrientationOPEN1.59
TravellingTHRILL1.48
Career OrientationPOWER1.37
IndulgenceJOY1.28
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for O'Hare International Airport
CountryShare
United States78.9%
Sweden2.6%
Germany2.1%

See O'Hare International Airport audiences in other countries

More Airport audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for O'Hare International Airport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.