OKX Audience in United States
OKX has an estimated audience of 376,577 people in United States. 31.7% are female, 68.3% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: Product design, Natural rubber, Urban Outfitters, Home construction, Elsword.
The average OKX fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Natural rubber, Urban Outfitters, with strongest over-indexing on Product design (4.26× the country average). Demographically, the OKX audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of OKX fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 38.4 |
| Estimated audience size | 376,577 |
Audience persona
The typical OKX fan in United States is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 143,829 | 3.47× |
| New York | 39,980 | 1.9× |
| Texas | 30,986 | 0.96× |
| Florida | 29,681 | 1.16× |
| Washington | 15,870 | 2.1× |
| Virginia | 15,188 | 1.66× |
| Illinois | 14,432 | 1.15× |
| New Jersey | 13,544 | 1.41× |
| Georgia | 10,706 | 0.92× |
| Oregon | 9,285 | 2.15× |
| Pennsylvania | 9,255 | 0.73× |
| Ohio | 8,902 | 0.77× |
| Massachusetts | 8,776 | 1.18× |
| North Carolina | 8,412 | 0.74× |
| Arizona | 7,921 | 1.03× |
| Washington, District of Columbia | 6,148 | 5.43× |
| Colorado | 5,333 | 0.9× |
| Michigan | 5,232 | 0.53× |
| Nevada | 5,193 | 1.43× |
| Maryland | 5,178 | 0.8× |
| Indiana | 5,147 | 0.75× |
| Tennessee | 4,882 | 0.65× |
| Missouri | 4,698 | 0.77× |
| Oklahoma | 4,529 | 1.08× |
| Kansas | 3,718 | 1.25× |
| Utah | 3,674 | 1.09× |
| South Carolina | 3,619 | 0.64× |
| Connecticut | 3,602 | 0.95× |
| Minnesota | 3,585 | 0.66× |
| Wisconsin | 3,387 | 0.6× |
| Louisiana | 3,000 | 0.62× |
| Kentucky | 2,856 | 0.6× |
| Alabama | 2,360 | 0.45× |
| Mississippi | 2,160 | 0.7× |
| Arkansas | 1,724 | 0.56× |
| Iowa | 1,466 | 0.47× |
| Hawaii | 1,352 | 0.83× |
| West Virginia | 1,240 | 0.71× |
| Idaho | 1,106 | 0.59× |
| Nebraska | 944 | 0.5× |
| New Hampshire | 941 | 0.63× |
| New Mexico | 894 | 0.47× |
| Rhode Island | 875 | 0.73× |
| Maine | 775 | 0.57× |
| Delaware | 605 | 0.58× |
| Montana | 533 | 0.51× |
| South Dakota | 478 | 0.55× |
| North Dakota | 454 | 0.59× |
| Alaska | 334 | 0.41× |
| Vermont | 316 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.26× | Business & Career |
| Natural rubber | 3.52× | Cars & Mobility |
| Urban Outfitters | 3.1× | Shopping |
| Home construction | 2.11× | Home & Garden |
| Elsword | 21.16× | Games |
| Progressive rock | 2.54× | Music & Radio |
| Iowa Hawkeyes | 8.72× | Sports |
| Pro-Ject | 3.94× | Music & Radio |
| Bank account | 2.27× | Business & Career |
| CAC 40 | 4.66× | Business & Career |
| NBC10 Philadelphia | 7.39× | Movies & TV |
| UK garage | 4.64× | Music & Radio |
| Electrolyte | 3.99× | Health |
| Stamp collecting | 3.7× | Home & Garden |
| Israel | 1.55× | Travel & Leisure |
| Noodle (Gorillaz) | 2.62× | Music & Radio |
| Hebe | 4.71× | Home & Garden |
| 9NEWS (KUSA) | 3.49× | Movies & TV |
| Governor of Michigan | 5.23× | Politics & Society |
| Grinch | 2.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.53 |
| Luxury Orientation | PREMIUM | 2.09 |
| Career Orientation | POWER | 1.9 |
| Early Adopter Mentality | POWER | 1.88 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Patriotism | CONSERVATISM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 37.2% |
| Vietnam | 7.5% |
| South Korea | 4.7% |
See OKX audiences in other countries
More Broker / Crypto audiences in United States
- TradingView (10,352,993)
- Coinbase (6,665,603)
- EToro (1,635,017)
- Revolut (1,274,614)
- Ledger (732,671)
Frequently asked questions
How many fans does OKX have in United States?
OKX has an estimated audience of 376,577 people in United States, concentrated in California and New York.
What is the gender split and age of OKX fans?
31.7% of OKX fans are female, 68.3% are male, with an average age of 38.4 years.
Which brands do OKX fans like most?
OKX fans show strongest brand affinity for Product design (4.26×), Natural rubber (3.52×), and Urban Outfitters (3.1×) over the country average.
Where do OKX fans live in United States?
OKX fans in United States are most concentrated in California (reach 143,829), New York (reach 39,980), and Texas (reach 30,986). These three regions account for the largest share of the active audience.
What other brands do OKX fans also like?
Beyond OKX itself, the audience over-indexes on Natural rubber (3.52×), Urban Outfitters (3.1×), Home construction (2.11×), and Elsword (21.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for OKX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.