Rascasse Audience Intelligence

OKX Target Market in United States

A data profile of the people who buy, follow and care about OKX in United States — modelled from more than twelve digital signal sources. OKX has an estimated audience of 327,394 people in United States.

#8among Broker / Crypto in United States#4777among Brand in United States#2835in Business & Career

The average OKX fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Litecoin, Forex Online Trading, Cryptocurrency, with strongest over-indexing on Litecoin (38.28× the country average).

Demographically, the OKX audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OKX fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Litecoin.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OKX profile in United States.

Audience size
327K
in United States
Gender
29.5%♀
70.5% male
Age
35.8
average years
Country rank
#46204
Brand in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OKX

29.5% are female, 70.5% are male, average age 35.8.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for OKX audience in United States
MetricValue
Female29.5%
Male70.5%
Average age35.8
Estimated audience size327,394
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the OKX audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

3.2%

of the worldwide OKX audience comes from United States.

Worldwide audience distribution share by country for OKX
CountryShare
China38.5%
Vietnam6.8%
South Korea5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OKX audience in United States is strongest.

Fig. 05

Top regions by affinity

OKX customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K4.42×
02California~100K3.25×
03Washington~10K2.00×
04Oregon~8K1.91×
05New York~40K1.78×
06Virginia~10K1.43×
07New Jersey~10K1.36×
08Nevada~5K1.36×
09Kansas~4K1.31×
10Oklahoma~5K1.23×
11Utah~4K1.22×
12Florida~30K1.13×
13Massachusetts~8K1.10×
14Arizona~8K1.08×
15Illinois~10K1.07×
16Georgia~10K0.96×
17Connecticut~3K0.95×
18Colorado~5K0.94×
19Hawaii~1K0.94×
20Texas~30K0.90×
21New Mexico~2K0.88×
22North Dakota<1K0.88×
23Alaska<1K0.87×
24Maryland~5K0.86×
25Rhode Island<1K0.84×
26South Dakota<1K0.84×
27Missouri~5K0.83×
28Mississippi~2K0.83×
29North Carolina~9K0.82×
30Vermont<1K0.82×
31Arkansas~2K0.81×
32Delaware<1K0.81×
33Louisiana~4K0.80×
34West Virginia~1K0.80×
35Montana<1K0.79×
36Ohio~9K0.78×
37Indiana~5K0.78×
38New Hampshire~1K0.78×
39Pennsylvania~9K0.77×
40South Carolina~4K0.77×
41Maine<1K0.77×
42Idaho~1K0.76×
43Minnesota~4K0.74×
44Tennessee~5K0.72×
45Nebraska~1K0.72×
46Alabama~4K0.71×
47Kentucky~3K0.70×
48Michigan~7K0.69×
49Wisconsin~4K0.68×
50Iowa~2K0.68×
Fig. 06

Affinity by region

Affinity by region — OKX, United States
0.68×1.00×4.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OKX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OKX audience
#·InterestCategoryAffinity×
01LitecoinBusiness & Career38.28×
02Forex Online TradingBusiness & Career23.43×
03B&QShopping20.39×
04Derivative (finance)Business & Career14.09×
05CryptocurrencyTechnology & Electronics12.84×
06Commodity marketBusiness & Career11.46×
07Business intelligenceBusiness & Career9.51×
08Day tradingBusiness & Career7.88×
09BitcoinBusiness & Career7.28×
10CoinbaseBusiness & Career6.87×
11Asset managementBusiness & Career6.65×
12Money managementBusiness & Career6.03×
13Investment managementBusiness & Career5.38×
14Stock marketBusiness & Career4.75×
15Wealth managementBusiness & Career4.39×
16Sustainable energyHome & Garden4.26×
17InnovationBusiness & Career3.97×
18LinuxTechnology & Electronics3.55×
19Renewable energyBusiness & Career3.19×
20NASDAQBusiness & Career3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OKX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OKX audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.80×
PatriotismCONSERVATISM3.44×
Career OrientationPOWER2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OKX audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
ExtroversionTHRILL0.87×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OKX's target market in United States?

OKX's target market in United States covers an estimated 327,394 people, concentrated in California and New York.

02

What is the gender split and age of OKX customers?

29.5% of the OKX audience are female, 70.5% are male, with an average age of 35.8 years.

03

Which brands do OKX fans like most?

OKX fans show strongest brand affinity for Litecoin (38.28×), Forex Online Trading (23.43×), and Cryptocurrency (12.84×) over the country average.

04

Where do OKX fans live in United States?

OKX fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do OKX fans also like?

Beyond OKX itself, the audience over-indexes on Forex Online Trading (23.43×), Cryptocurrency (12.84×), Derivative (finance) (14.09×), and Investment management (5.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Broker / Crypto audiences in United States

See OKX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OKX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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