Old English Sheepdog Audience in United States

Old English Sheepdog logo

Old English Sheepdog has an estimated audience of 504,533 people in United States. 59.6% are female, 40.4% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Halsey, Oregon, Staycation, Urban Outfitters, Collectable.

The average Old English Sheepdog fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Halsey, Oregon, Staycation, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Old English Sheepdog audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Old English Sheepdog fans

Demographic split for Old English Sheepdog audience in United States
MetricValue
Female59.6%
Male40.4%
Average age38.6
Estimated audience size504,533

Audience persona

The typical Old English Sheepdog fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Old English Sheepdog in United States
RegionReachAffinity
California64,8741.17×
Texas50,1131.16×
Florida28,3510.83×
New York22,6900.8×
Illinois17,6001.05×
Ohio15,7181.01×
Pennsylvania15,3700.9×
Massachusetts14,6491.47×
North Carolina14,2240.94×
Michigan13,0950.99×
Arizona12,3511.2×
Georgia12,2940.79×
Washington10,5521.04×
Indiana10,4891.14×
Colorado10,3501.3×
New Jersey10,2550.8×
Tennessee10,1661×
Virginia9,9630.81×
Missouri8,0420.99×
Minnesota7,5551.05×
Wisconsin7,4940.99×
Kentucky6,7371.07×
Oregon6,7001.16×
South Carolina6,6990.88×
Maryland6,5590.76×
Utah6,4131.42×
Alabama6,0620.86×
Oklahoma5,9991.07×
Nevada5,3051.09×
Connecticut5,0941.01×
Louisiana4,9420.76×
Iowa4,6181.11×
Kansas4,0131.01×
Arkansas4,0050.96×
Idaho3,1521.25×
Nebraska2,9711.17×
New Mexico2,9051.15×
Mississippi2,7980.67×
West Virginia2,4911.06×
Maine1,9371.07×
New Hampshire1,8640.94×
Montana1,7151.22×
Rhode Island1,5620.97×
South Dakota1,3201.13×
Hawaii1,2520.58×
Washington, District of Columbia1,1240.74×
Alaska1,0390.96×
North Dakota8960.86×
Delaware8820.63×
Wyoming8481.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old English Sheepdog audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Halsey, Oregon16.75×Travel & Leisure
Staycation4.23×Home & Garden
Urban Outfitters1.92×Shopping
Collectable1.57×Kids & Family
Certified diabetes educator12.71×Business & Career
Pillow1.58×Home & Garden
Monogram2.63×Home & Garden
University at Albany, SUNY13.61×Business & Career
JDSU1.81×Business & Career
Regional styles of Mexican music1.6×Music & Radio
Fat Albert (film)4.67×Movies & TV
Jesse Plemons1.75×Movies & TV
Electrolyte2.31×Health
Nebraska Cornhuskers football1.65×Sports
Home staging2.36×Home & Garden
Sinaloa1.63×Travel & Leisure
edureka15.97×Business & Career
N1 road (South Africa)1.79×Travel & Leisure
South Asian cuisine3.82×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old English Sheepdog audience
TraitClusterScore
PatriotismCONSERVATISM4.29
Pet OwnershipJOY1.6
IndividualismJOY1.45
SustainabilityBALANCE1.44
SpiritualityBALANCE1.33
Need for SecurityCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Old English Sheepdog
CountryShare
United States47.3%
Japan8.6%
Poland4.2%

See Old English Sheepdog audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Old English Sheepdog have in United States?

Old English Sheepdog has an estimated audience of 504,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Old English Sheepdog fans?

59.6% of Old English Sheepdog fans are female, 40.4% are male, with an average age of 38.6 years.

Which brands do Old English Sheepdog fans like most?

Old English Sheepdog fans show strongest brand affinity for Keene, New Hampshire (675×), Halsey, Oregon (16.75×), and Staycation (4.23×) over the country average.

Where do Old English Sheepdog fans live in United States?

Old English Sheepdog fans in United States are most concentrated in California (reach 64,874), Texas (reach 50,113), and Florida (reach 28,351). These three regions account for the largest share of the active audience.

What other brands do Old English Sheepdog fans also like?

Beyond Old English Sheepdog itself, the audience over-indexes on Halsey, Oregon (16.75×), Staycation (4.23×), Urban Outfitters (1.92×), and Collectable (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old English Sheepdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.