Rascasse Audience Intelligence

OMNI Audience in United States

A data profile of the people who buy, follow and care about OMNI in United States — modelled from more than twelve digital signal sources. OMNI has an estimated audience of 669,776 people in United States.

#974among Website / Newspaper / Magazine in United States#241in News

The average OMNI fan in United States is 34.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Tudors, Innovation, Peter Thiel, with strongest over-indexing on The Tudors (39.38× the country average).

Demographically, the OMNI audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OMNI fan in United States is more male, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for The Tudors.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OMNI profile in United States.

Audience size
670K
in United States
Gender
44.3%♀
55.7% male
Age
34.1
average years
Country rank
#30702
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of OMNI

44.3% are female, 55.7% are male, average age 34.1.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for OMNI audience in United States
MetricValue
Female44.3%
Male55.7%
Average age34.1
Estimated audience size669,776
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the OMNI audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

16.6%

of the worldwide OMNI audience comes from United States.

Worldwide audience distribution share by country for OMNI
CountryShare
Sweden39.6%
United States16.6%
Brazil9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OMNI audience in United States is strongest.

Fig. 05

Top regions by affinity

OMNI fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.98×
02Texas~100K1.79×
03Arizona~20K1.62×
04Kentucky~10K1.56×
05Massachusetts~20K1.51×
06North Carolina~30K1.48×
07New York~50K1.47×
08Georgia~30K1.44×
09New Hampshire~4K1.44×
10California~100K1.37×
11Rhode Island~3K1.36×
12Washington, District of Columbia~3K1.36×
13Louisiana~10K1.29×
14Virginia~20K1.25×
15Florida~50K1.24×
16Minnesota~10K1.21×
17Tennessee~20K1.17×
18South Carolina~10K1.09×
19Nevada~6K1.02×
20Michigan~20K0.97×
21Connecticut~6K0.93×
22Nebraska~3K0.93×
23Indiana~10K0.92×
24Mississippi~5K0.92×
25Ohio~20K0.91×
26Colorado~9K0.89×
27Pennsylvania~20K0.88×
28Maine~2K0.88×
29Kansas~4K0.86×
30West Virginia~3K0.86×
31Arkansas~5K0.85×
32Washington~10K0.82×
33Maryland~9K0.81×
34New Mexico~3K0.81×
35Illinois~20K0.80×
36Alabama~7K0.80×
37Vermont<1K0.77×
38New Jersey~10K0.75×
39Alaska~1K0.75×
40North Dakota<1K0.71×
41Missouri~7K0.70×
42Hawaii~2K0.70×
43Idaho~2K0.69×
44Utah~4K0.68×
45Iowa~4K0.68×
46Montana~1K0.67×
47Delaware~1K0.65×
48South Dakota<1K0.65×
49Oregon~5K0.64×
50Wisconsin~6K0.58×
Fig. 06

Affinity by region

Affinity by region — OMNI, United States
0.58×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OMNI audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OMNI audience
#·InterestCategoryAffinity×
01The TudorsMovies & TV39.38×
02D&RTechnology & Electronics11.25×
03Peter ThielBusiness & Career7.59×
04Electric bicycleCars & Mobility5.18×
05Rotten TomatoesMovies & TV4.37×
06InnovationBusiness & Career3.79×
07Web serverTechnology & Electronics3.75×
08Diaper bagKids & Family3.58×
09QVCMovies & TV3.02×
10Golf ChannelSports2.60×
11FedExBusiness & Career2.57×
12Cloud computingTechnology & Electronics2.10×
13RedditInternet & Social Media2.04×
14Horror moviesMovies & TV1.75×
15VeganismFood & Beverages1.74×
16Trader Joe'sShopping1.72×
17WineFood & Beverages1.70×
18Alcoholic beveragesFood & Beverages1.67×
19CoffeeFood & Beverages1.59×
20PodcastMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OMNI audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OMNI audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Career OrientationPOWER1.57×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OMNI audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
DIY MentalityTHRILL0.79×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OMNI have in United States?

OMNI has an estimated audience of 669,776 people in United States, concentrated in Texas and California.

02

What is the gender split and age of OMNI fans?

44.3% of OMNI fans are female, 55.7% are male, with an average age of 34.1 years.

03

Which brands do OMNI fans like most?

OMNI fans show strongest brand affinity for The Tudors (39.38×), Innovation (3.79×), and Peter Thiel (7.59×) over the country average.

04

Where do OMNI fans live in United States?

OMNI fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do OMNI fans also like?

Beyond OMNI itself, the audience over-indexes on Innovation (3.79×), Peter Thiel (7.59×), Alcoholic beverages (1.67×), and D&R (11.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See OMNI audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OMNI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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