Rascasse Audience Intelligence

Opening ceremony Audience in United States

A data profile of the people who buy, follow and care about Opening ceremony in United States — modelled from more than twelve digital signal sources. Opening ceremony has an estimated audience of 2,024,379 people in United States.

#6277among Topic in United States#1266in Sports

The average Opening ceremony fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Acne Studios, Rick Owens, 2022 Winter Olympics, with strongest over-indexing on Acne Studios (31.45× the country average).

Demographically, the Opening ceremony audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Opening ceremony fan in United States is more female, around 41.8 years old, with strong Family Orientation tendencies and a notable affinity for Acne Studios.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opening ceremony profile in United States.

Audience size
2M
in United States
Gender
67.3%♀
32.7% male
Age
41.8
average years
Country rank
#14099
Topic in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opening ceremony fans

67.3% are female, 32.7% are male, average age 41.8.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Opening ceremony audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.8
Estimated audience size2,024,379
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Opening ceremony audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Opening ceremony audience comes from United States.

Worldwide audience distribution share by country for Opening ceremony
CountryShare
United States38.3%
Australia7.7%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opening ceremony audience in United States is strongest.

Fig. 05

Top regions by affinity

Opening ceremony fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.56×
02Washington, District of Columbia~8K1.27×
03California~300K1.22×
04New Jersey~60K1.21×
05Colorado~40K1.15×
06Oregon~30K1.15×
07Vermont~4K1.14×
08Connecticut~20K1.13×
09Utah~20K1.13×
10Washington~50K1.11×
11Indiana~40K1.11×
12Michigan~60K1.10×
13Tennessee~40K1.07×
14Iowa~20K1.07×
15Wisconsin~30K1.05×
16Minnesota~30K1.05×
17Pennsylvania~70K1.04×
18Missouri~30K1.04×
19Idaho~10K1.04×
20Maine~8K1.04×
21Montana~6K1.04×
22Kansas~20K1.02×
23Illinois~70K1.00×
24New Hampshire~8K1.00×
25Hawaii~9K0.99×
26North Dakota~4K0.99×
27Massachusetts~40K0.98×
28Oklahoma~20K0.98×
29Ohio~60K0.97×
30North Carolina~60K0.97×
31Alaska~4K0.97×
32Georgia~60K0.96×
33Virginia~50K0.95×
34South Carolina~30K0.95×
35New Mexico~10K0.95×
36South Dakota~4K0.95×
37Arizona~40K0.94×
38Nebraska~10K0.94×
39Maryland~30K0.93×
40Arkansas~20K0.92×
41West Virginia~9K0.92×
42Rhode Island~6K0.92×
43Alabama~30K0.91×
44Delaware~5K0.90×
45Kentucky~20K0.88×
46Florida~100K0.85×
47Nevada~20K0.81×
48Louisiana~20K0.80×
49Texas~100K0.79×
50Mississippi~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Opening ceremony, United States
0.78×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opening ceremony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opening ceremony audience
#·InterestCategoryAffinity×
012022 Winter OlympicsSports79.29×
02Rick OwensFashion & Accessoires32.36×
03Acne StudiosFashion & Accessoires31.45×
04EurostarCars & Mobility29.55×
05Alexander McQueen (brand)Fashion & Accessoires19.50×
06Maison MargielaFashion & Accessoires16.24×
07Marni (clothing)Fashion & Accessoires15.76×
08paul smithFashion & Accessoires11.45×
09Jean Paul GaultierFashion & Accessoires9.63×
10Comme des GarçonsFashion & Accessoires8.80×
11Family carCars & Mobility8.69×
12Kendall JennerFashion & Accessoires6.59×
13High-net-worth individualBusiness & Career6.17×
14QVCMovies & TV4.11×
15FedExBusiness & Career3.69×
16Discount storesShopping3.33×
17Mortgage loansBusiness & Career2.92×
18Shopping mallsShopping2.60×
19PinterestInternet & Social Media2.14×
20AirbnbTravel & Leisure2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opening ceremony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opening ceremony audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.29×
Price SensitivityPREMIUM2.51×
Quality AwarenessPREMIUM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opening ceremony audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
DIY MentalityTHRILL0.88×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opening ceremony have in United States?

Opening ceremony has an estimated audience of 2,024,379 people in United States, concentrated in California and New York.

02

What is the gender split and age of Opening ceremony fans?

67.3% of Opening ceremony fans are female, 32.7% are male, with an average age of 41.8 years.

03

Which brands do Opening ceremony fans like most?

Opening ceremony fans show strongest brand affinity for Acne Studios (31.45×), Rick Owens (32.36×), and 2022 Winter Olympics (79.29×) over the country average.

04

Where do Opening ceremony fans live in United States?

Opening ceremony fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Opening ceremony fans also like?

Beyond Opening ceremony itself, the audience over-indexes on Rick Owens (32.36×), 2022 Winter Olympics (79.29×), Maison Margiela (16.24×), and Alexander McQueen (brand) (19.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Opening ceremony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Opening ceremony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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