Opening ceremony Audience in United States

Opening ceremony logo

Opening ceremony has an estimated audience of 2,024,379 people in United States. 67.3% are female, 32.7% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Sub Zero (Official), Goop, Governor of Michigan, Highland games, Mount Kilimanjaro.

The average Opening ceremony fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sub Zero (Official), Goop, Governor of Michigan, with strongest over-indexing on Sub Zero (Official) (23.91× the country average). Demographically, the Opening ceremony audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Opening ceremony fans

Demographic split for Opening ceremony audience in United States
MetricValue
Female67.3%
Male32.7%
Average age41.8
Estimated audience size2,024,379

Audience persona

The typical Opening ceremony fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Sub Zero (Official).

Top regions in United States

Top regions ranked by reach for Opening ceremony in United States
RegionReachAffinity
California266,0291.19×
New York155,0661.37×
Texas146,8280.84×
Florida120,4740.88×
Pennsylvania73,8631.08×
Illinois69,8881.04×
Ohio62,8331.01×
Georgia62,8041.01×
North Carolina62,4021.02×
Michigan61,0371.15×
New Jersey59,6751.16×
Virginia47,3080.96×
Tennessee45,8821.13×
Washington44,5821.1×
Indiana43,9741.19×
Arizona40,1010.97×
Massachusetts37,8540.95×
Missouri35,7151.09×
Colorado35,6831.12×
Wisconsin32,9511.08×
Maryland31,9430.92×
South Carolina30,1030.99×
Minnesota30,0121.03×
Oregon27,2121.17×
Alabama26,3510.93×
Oklahoma22,9421.02×
Kentucky22,3950.88×
Connecticut21,9981.08×
Utah20,9151.15×
Louisiana20,3710.78×
Iowa18,5711.11×
Kansas16,5271.04×
Arkansas15,4320.93×
Nevada14,9190.76×
Mississippi11,4020.68×
Idaho10,8651.07×
Nebraska9,5290.94×
New Mexico9,4790.93×
Hawaii8,5380.98×
West Virginia7,9470.84×
New Hampshire7,6820.96×
Maine7,4141.02×
Washington, District of Columbia6,7611.11×
Montana5,6781.01×
Rhode Island5,3690.83×
Delaware4,6820.84×
South Dakota3,8890.83×
North Dakota3,7490.9×
Alaska3,7220.86×
Vermont3,5441×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Opening ceremony audience
BrandAffinityCategory
Sub Zero (Official)23.91×Literature
Goop10.69×Internet & Social Media
Governor of Michigan13.78×Politics & Society
Highland games16×Sports
Mount Kilimanjaro26.69×Travel & Leisure
Wok9.66×Food & Beverages
headspace12.5×Health
Grinch5.16×Movies & TV
Google Home8.16×Technology & Electronics
Product design2.4×Business & Career
Fairy godmother8.94×Literature
Hibachi9.33×Food & Beverages
Cherish (group)12.9×Music & Radio
Grace Slick10.01×Music & Radio
Hardik Pandya17.23×Sports
Vocal harmony5.13×Music & Radio
Harlow12.88×Travel & Leisure
No Escape (1994 film)11.68×Movies & TV
TV Fanatic10.7×Movies & TV
Iowa Lottery9.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Opening ceremony audience
TraitClusterScore
SustainabilityBALANCE2.7
LGBTQ+ IdentityOPEN2.5
Family OrientationCONSERVATISM2.49
Design AffinityPREMIUM1.87
Price SensitivityPREMIUM1.85
Quality AwarenessPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Opening ceremony
CountryShare
United States38.3%
Australia7.7%
United Kingdom5.3%

See Opening ceremony audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Opening ceremony have in United States?

Opening ceremony has an estimated audience of 2,024,379 people in United States, concentrated in California and New York.

What is the gender split and age of Opening ceremony fans?

67.3% of Opening ceremony fans are female, 32.7% are male, with an average age of 41.8 years.

Which brands do Opening ceremony fans like most?

Opening ceremony fans show strongest brand affinity for Sub Zero (Official) (23.91×), Goop (10.69×), and Governor of Michigan (13.78×) over the country average.

Where do Opening ceremony fans live in United States?

Opening ceremony fans in United States are most concentrated in California (reach 266,029), New York (reach 155,066), and Texas (reach 146,828). These three regions account for the largest share of the active audience.

What other brands do Opening ceremony fans also like?

Beyond Opening ceremony itself, the audience over-indexes on Goop (10.69×), Governor of Michigan (13.78×), Highland games (16×), and Mount Kilimanjaro (26.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Opening ceremony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.